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Home My WebLink AboutCentennial Committee Minutes 02-11-15 MINUTES OF A REGULAR MEETING OF THE SEAL BEACH 2015 CENTENNIAL COMMITTEE WORKGROUP CHAIR COMMITTEE HELD FEBRUARY 11, 2015 I. CALL TO ORDER The regular meeting of the Seal Beach 2015 Centennial Committee Workgroup Chair Committee was called to order at 4:05 p.m. by Assistant City Manager Patrick Gallegos in the City Council Chambers, 211 8t" Street, Seal Beach. II. ROLL CALL Present: Marc Loopesko, Celebrations Workgroup Scott Weir, Fundraising Workgroup Nancey Kredell, Merchandise Workgroup Deb Machen, Marketing Workgroup Seth Eaker, Marketing Workgroup Absent: Carla Watson, Merchandise Workgroup Michael Dobkins, History Workgroup Also present: Patrick Gallegos, Assistant City Manager Tina Knapp, Acting City Clerk III. PUBLIC COMMENTS Public Comments was opened. Two speakers spoke about bricks and events in Leisure World. There being no additional speakers, Public Comments was closed. IV. APPROVAL OF MINUTES OF 1/22/15 The Committee discussed changes to the proposed minutes. Eaker moved, Weir seconded, and the motion carried, that the Committee approve the Meeting Minutes of January 22, 2015, as amended. V. ITEMS FOR DISCUSSION A. Staff comments The Committee discussed the possibility of donating money raised by Centennial efforts in excess of the money allocated to the Centennial by the City Council ($100,000) to the Parks & Recreation Parks Master Plan. Recreation Manager Tim Kelsey provided a brief review of what is in the Parks Master Plan: both hard items and programs approved by the Recreation & Parks Commission and City Council. Loopesko moved, Eaker seconded, and the motion carried, that net proceeds from Centennial activities in excess of the Council allocated $100,000 be granted to Parks & Recreation to a need identified through the Parks Master Plan. B. Workgroup Chair reports Marketing Co-Chair provided a report on the activities of the Marketing Workgroup (attached). The Committee discussed scaling down the events program depending on content and advertising received. The Committee agreed that looking into using the "Shoreline" as a vehicle for this effort could occur if the events program does not reach fruition. The Committee agreed that Centennial banners could be sold after the Centennial event(s) and other banner sizes might be of interest. The Celebrations Workgroup provided a presentation on the carnival event and discussed carnival components/activities (October 2015) [attached]. Fundraising Chair Weir provided an updated form for purchasing bricks (attached). This form will be included in a future City water bill. Fundraising has been interviewed by the "Sun" about the bricks. C. Group discussion Discussions were had as part of agenda item V-B. D. Determine next meeting date & time The Committee scheduled the next meeting for Tuesday, March 3, 2015 at 3:00 p.m. in the City Council Chambers. VI. ADJOURNMENT The meeting was adjourned at 5:45 p.m. f �d 1 M Seal Beach Centennial Marketing Committee Wednesday, February 11, 2014 , y 4 pm at City Council Chambers Report out and status Report I. Advertising and Public Relations a. Request from History, Events and Sponsor chairs i. Content is needed immediately for all platforms b. Centennial Corner — Sun Newspaper, page 3 upper right corner i. To begin next week ii. All content to funnel through. Seth c. Creating/implementing all collateral materials and PR for each event from first to last. Have reviewed materials with Celebrations and are awaiting bullet points. d. Social media — Regular postings on Facebook page will begin this week. e. Note in the minutes, the use of the logo is to be a process approved by Marketing and the City. To date, we are still functioning on a case-by-case basis. II. Website — all web issues to funnel through Deb a. Continuing needs from committees i. Deadline for print collateral by March 1", 2015 ii. All information from History as soon as possible. Please note that Marketing acknowledges that History has control over all historical content. III. Official Guidebook (Seth leads) — concerned about size, expense and the dwindling reality of it being a revenue neutral project. It will almost certainly cost money to produce at this point. a. Looking for clarity on Advertising i. How many ads to date? ii. How many ads expected by March I deadline? iii. How many sponsors and what fraction of their sponsorship is allocated to marketing beyond the publication of the book? b. Contingency discussion -- Shoreline c. Custom Sun flews Insert d. Other committee ideas or City Staff ideas? O Seal Beach Centennial Marketing Committee f J 1 0All' fj rx fl kf IV. City Banners (vertical) " a. Ready to purchase banners and have placed i. Smaller number than ��, rrsy��tw�g � v originally intended due to cost V. Action Items l Assignments a. We are actively looking for: i. History — content and photos — ASAP and Walking tour dates and key points for promo ii. Merchandise -- Thank you for merchandise photos — being implemented on Website iii. Profile photos — Carla, Nancy (for Website) — ASAP iv. City —payment method for website - ASAP v. Events — all event information as soon as possible for all forms of marketing shown on event marketing schedule 1. Sand Castle event — will it be part of the Beach Party? 2. How are we going to get collaboration as a "standard" with other organizations — like Run Seal Beach, Chamber, Lions, etc... vi. Any other bids for the guidebook production 1. Currently bids are $40K - $31K for the size, volume of production and only some of the distribution we have been talking about. 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I •� i I,"r �i�®r �.;, ��Y ,,,;IiJN i �, �,l//l"iii��/� //��I� it � �. r v Y ui Del Al COA r IN jo y/ Pow, i C,, l t. N "ll'4 f. IOW�,r f/ ��ll'i r✓' , w LL / Yi L.0 j un nu r J 1 r r i N r �U � � ,u < <„ � �� ( � j, ill" YYYYYYYYYYYYYYYYYYYYYYYYYYYYYuiuiuiuiuiuiiiiuiuiiiiiiiiiiiiiiiiiiii i;,;,;;;�GCG�� °I��,°�6�e�Yllllllll,I°°°, i r W d �I 4 CJG J .0 J° r L O Now wi a o tj ulli i l om m co VVIVV°°uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuVV ��, i J III 11 " �^„„ ”" llllllllllluuummum IVUu �� IIII�IN � ��I��11111111111111111111111[IIIIIIIIIIIIII�II�Il11�lIDJ�II111I1DD1JI1111111111111�I111�111DJD��1��1 1��11�1��11lllllll�� ,�,�� LM W z LLJ 3: -% z 0 co 0 0 0 0 4 0 4 N LAJ C ► ► C ► ► ui h z u 0 z . ` z 0 5 0 j` 0 L T- z w S e a B tv Corr) memorative Bricks l of, Help celebrate 100 years of Seal Beach with engraved brick spaces for future generations to your very own piece of Seal Beach!'Fhis special enjoy. Buy one brick for $100 or buy one in each Fundraising effort will help fund the Seal Beach Seal Beach Centennial location for $300. Centennial Celebrations and leave beautifully One thousand bricks sold per site. Proposed sites: • Old Town Pier • Leisure World • Edison Park • Marina Park • Blue Bell Park Name: Address: Phone Number: E-mail address: I would like to help by purchasing: A brick in all five Seal Beach Centennial locations ($300) A brick in the following Seal Beach Centennial location(s) ($100 each): ❑ Old Town Pier U Edison Park j Marina Park Lj Blue Bell Park ❑ Leisure World Please print what you would like on your brick(s) with no more than 18 characters/line and no more than three lines: Limited Space per site, submit no later than May 1st, 2015. Please make checks payable to: City of Seal Beach (Centennial) and mail or deliver to: City Hall Attn: Centennial Treasurer, 211 Eighth Street, Seal Beach, CA 90740 Tax ID#95-6000794 Contact Scott Weir, chairman at(562) 773-8099 or scottweir@roadrunner.corn Laura Ellsworth at (562) 708-9428 or laura@cornpanybooks.coni