HomeMy WebLinkAboutItem B Management Partners Goal Setting Workshop February 2015City of Seal Beach
City Council- Executive Team
Goal Setting Workshop
City Council- Executive Team
Goal Setting Workshop
Table of Contents Management Partners
Table of Contents
WorkshopSummary ....... _ ..........................._.......... _ ......... _ .................................. » ......... .. ..... _ ......... » ... 1
Purposeand Outcomes ..................................................................................... ..............................1
Agenda................................................................................................................ ............................... l
GroundRules ...................................................................................................... ..............................2
Review of Goals and Priorities ......................................................................... ..............................2
Handling Emerging Issues and Reporting Progress ..................................... ..............................3
WorkshopWrap Up ........................................................................................... ..............................4
Updated Goals and Priorities for FY 201516 ........................................................ ............................ ».5
Maintain and Improve Public Assets and Infrastructure ............................. ..............................5
Maintain Public Safety and Quality of Life .................................................... ..............................6
Ensure Long -Term Financial Stability ............................................................. ..............................7
Foster Economic and Community Development .......................................... ..............................8
Enhance Public, Media and Intergovernmental Relations ........................... ..............................8
Enhance Organizational Development and Customer Service ................... ..............................9
Attachment: Status of October 2013 Goals and Activities .............................................. .. .......... _..10
City Council - Executive Team
Goal Setting Workshop
Workshop Summary Management Partners
A workshop to review current goals and priorities and make adjustments
as needed was held on Tuesday, January 20, 2015 with the Seal Beach
City Council, executive team members and upper division managers.
The workshop was designed based on input gathered during individual
interviews with the City Council city manager and assistant city manager,
and a meeting held with the executive team.
Purpose and Outcomes
Agenda
The purpose of the workshop was to provide an opportunity for the City
Council to review the current status of goals and priorities established at
a goal setting workshop held in October 2013 and make any necessary
adjustments. The desired outcomes included the following.
• Review the goals established in October 2013 and the progress
achieved to date.
• Review new priorities and determine how to incorporate them
into existing goals and objectives.
• Continue to reinforce the partnership between City Council and
staff in establishing and executing the priorities.
The workshop was held from 10:00 a.m. to 2:00 p.m. in the Brisas Room at
the Old Ranch Country Club, Seal Beach, California.
• Welcome and Review of the Day
• Review Established Goals and Priorities
• Evaluate the Progress Achieved to Date
• Develop Consensus on Goals and Priorities for the Next Year
• Next Steps
City Council- Executive Team
Goal Setting Workshop
Workshov Summary Management Farmers
Ground Rules
Participants agreed to use the same ground rules as those used for
previous goal setting workshops.
• Be polite
• Listen
• Don't interrupt
• Don't be judgmental
• Be open to other perspectives
• It's okay to disagree
• Keep it brief
• Be present (i.e., turn cell phones to mute)
• There are no "bad" ideas
• Think Citywide, not just district wide
• Try to have fun
Review of Goals and Priorities
During the workshop members of the executive team briefly reviewed the
status of each goal and progress made since October 2013. A summary is
provided as an attachment.
After the goals and priorities were reviewed, City Council members were
asked to evaluate their level of satisfaction with the pace of progress for
each goal area, and the level of satisfaction with the results achieved.
Table 1 summarizes the level of satisfaction for each goal area.
Table 1. Satisfaction Levels for Established Goal Areas
Maintain and Improve Public Assets and Infrastructure
Medium - High
High
Maintain Public Safety and Quality ofUfe
Medium-High
High
Ensure Long Term Financial StabllRy
High
High
Foster Economic and Community Development
Medium - High
Not sure
Enhance Public, Media and Intergovernmental Relations
Medium -High
High
Enhance Organizational Development and Customer service
Medium
Not sure
Council members were unsure about the level of satisfaction with the
results achieved for two goals: "Foster Economic and Community
Development" and "Enhance Organizational Development and Customer
City Council- Executive Team
Goal Setting Workshop
Workshop Summary Management Partners
Service. They noted that all of the economic and community
development priorities either had been completed or are currently in
progress. Their uncertainty was not a criticism of staff, but an
acknowledgement that they do not yet know if the priorities are yielding
the intended results. Council members were reluctant to express an
opinion about satisfaction related to organizational development and
customer service because they felt it was up to the City Manager and
executive team to decide whether the pace of progress and results
achieved were acceptable.
City Council members acknowledged that a significant amount of work
has been completed and commended staff for the results achieved during
the last year.
Based on the review and evaluation, the City Council and staff agreed
that accomplished goals should be noted and removed from the list In
addition, goals and priorities that reflect the normal expectations and
ongoing staff work were identified and removed. The Council members
agreed that activities already in progress should remain on the list of
goals and priorities because they represent investments of time and
resources that would be lost if discontinued. New activities and their
relative priority were added in several goal areas.
Handling Emerging Issues and Reporting Progress
Both the Council and staff want to be responsive to changing needs and
emerging issues. A challenge occurs when the desire to be responsive to
everything impacts the ability to make progress on other goals that have
been previously identified as being important.
City Council members and staff reviewed the process for addressing
emerging issues. The established protocol is for requests of staff work
that will require eight or more hours to accomplish to be placed on a
Council agenda. This ensures there is Council consensus to invest the
staff time required and will provide an opportunity to discuss whether
deadlines for other work priorities need to shift to accommodate the new
work effort. Council members and staff agreed this is an effective process
for handling emerging issues as they occur and that no modifications to
the process were necessary at this time.
The city manager will continue to report progress on established goals
and objectives through weekly reports as well as her regular briefings
with individual Council members.
City Council - Executive Team
Goal Setting Workshop
Workshop Summary Management Partners
Workshop Wrap Up
At the end of the goal setting workshop, participants developed the
following key messages to be shared with the Seal Beach organization
and community.
• We aclmowledged the accomplishments of the past year.
Significant progress has been made on the goals we established a
yew ago. In fact, many activities have been completed.
• We noted that the City has made great progress towards
achieving financial stability, in part by increasing the ability to
generate revenues.
• In particular, our employees are doing an outstanding job finding
and recapturing lost revenues, improving internal controls, and
taking other steps to ensure financial discipline and
accountability.
• The City Council and staff are taking a systematic approach to
address City issues as a whole.
• We are retaining our focus on the City's most important priorities,
including the new community pool, the pier, the Department of
Water and Power property, and the management of coyotes.
• Some new activities were identified and given priority, including
several brought forward by new Council members.
• We reaffirmed the partnership between the Seal Beach City
Council and staff in setting and executing priorities for the
betterment of the community we serve.
City Council- Executive Team
Goal Setting Workshop
Updated Goals and Priorities for FY 2015 -16 Management partners
The following is an updated listing of goals and priorities as discussed
during the workshop. Numbers in parentheses refer to the relative
priority of newly added items as determined by the Council using a "dot
voting" process, with the numbers reflecting the number of votes
received.
Maintain and Improve Public Assets and Infrastructure
The following activities are in progress and will continue to be high
priorities for Seal Beach.
• Initiate pier improvements
• Develop the Department of Water and Power (DWP) property
and park site
• Develop an alternate sand replenishment plan
• Work with Orange County Transportation Authority (OCTA) to
mitigate I405 realignment impacts (405 /605 /22 interchange)
• Identify a site and develop a new community pool
• Execute the Seal Beach Tennis Center site plan
• Execute the Eisenhower Park site plan
• Complete the October 12 memorial
• Implement a multi-year facilities maintenance plan
• Obtain General Services Agency property for conversion to a park
New activities for this goal area are as follow.
Reevaluate the use of the pier for a restaurant explore other
possibilities (3)
Add sidewalk and landscaping along Westminster Avenue
perimeter of Leisure World (3)
Address the aesthetic and potential safety concerns of residential
block walls (2)
City Council- Executive Team
Goal Setting Workshop
Updated Goals and Priorities for FY 201516 Management Partners
• Pursue additional Rule 20A underground projects (Seal Beach
Boulevard, Pacific Coast Highway, Lampson and Candleberry,
Bolsa Avenue) (2)
• Establish a community garden (1)
• Install entry signs by 405 Freeway off -ramps
The following priorities for this goal area were removed during the
workshop because they either have been completed (C) or constitute
ongoing work expectations for staff (0).
• Execute the City's Capital Improvement Plan and Sanitary Sewer
Master Plan (0)
• Complete Main street lighting improvements (C)
• Complete storm drain projects (Ironwood)(C)
• Identify alternatives for funding the Parks/Recreation Master
Plan (0)
• Remove unsafe eucalyptus trees on Seal Beach Boulevard (C)
• Initiate Rule 20A undergrounding project (C)
Maintain Public Safety and Quality of Life
The following activities are in progress and will continue to be high
priorities for Seal Beach.
• Implement Old Town street parking and parking lot study
findings
New activities for this goal area are as follow.
• Create a Coyote Management Plan (4)
• Increase police visibility in neighborhoods (4)
• Pursue mitigation of 405 Freeway widening impacts through
Caltrans and OCTA if toll lanes are unavoidable
• Address vehicle noise from motorcycles and heavy trucks on
major arterial streets (3)
• Increase lighting along Electric Avenue (2)
• Increase enforcement of bicycle and pedestrian safety laws (2)
• Monitor OCFA's paramedic deployment analysis for service
delivery impacts (1)
• Establish a process for balancing the number and type of Old
Town events with residential and business goals (1)
• Increase bicycle safety infrastructure (1)
City Council- Executive Team
Coal Setting Workshop
Updated Goals and Priorities for FY 2015 -16 Management Partners
The following priorities for this goal area were removed during the
workshop because they either have been completed (C) or are considered
to be ongoing (0) work expectations for staff.
• Improve proactive code enforcement efforts (0)
• Work with the Orange County Fire Authority (OCFA) on the
ambulance RFP process (No longer relevant)
• Prepare an ordinance for the regulation of e- cigarette
establishments (C)
• Investigate the need for traffic calming on Ocean Avenue to
address safety in crosswalks (C)
• Provide education to minimize or abate coyote nuisances (C)
Ensure Long -Term Financial Stability
The following activities are in progress and will continue to be high
priorities for Seal Beach.
• Develop reserve policies for enterprise funds
• Evaluate oil revenue opportunities
• Use performance measures to help make financial decisions, such
as impact, effectiveness, efficiency, best leveraging of resources
• Implement policies for subsidizing programs and services
associated with user fees (Note: Contingent upon updating the
City's cost allocation plan.)
One new activity was identified for this goal area.
• Update the cost allocation plan (1)
The following priorities for this goal area were removed during the
workshop because they have been completed or are considered to be
ongoing (0) work expectations for staff.
• Exercise fiscal discipline in decision making (0)
• Improve revenue generation and collection of old debt (0)
• Parking in lieu fees (C)
• Evaluate operation of beach parking lots (C)
• Conduct revenue audits of franchise agreements and
transient occupancy tax; improve collection processes (C)
• Review and update the City's financial policies (0)
• Analyze utility users tax revenues (C)
City Council- Executive Team
Goal Setting Workshop
Updated Goals and Priorities for FY 2015 -16 Manaeement Partners
Foster Economic and Community Development
The following activities are in progress and will continue to be high
priorities for Seal Beach.
Secure a tenant for pier restaurant
Develop and gain approval for a Local Coastal Plan
Although securing a tenant was identified as an ongoing priority, three
Council members placed dots next to it to signify its importance relative
to any other activity. Several Council members also indicated a desire to
reevaluate the use of the pier for other altematives (see "Maintain and
Improve Public Assets and Infrastructure "). There was consensus that a
City Council workshop should be scheduled to discuss this issue further.
Two new activities were added.
• Establish special designation for historic homes and buildings (not
Mills Act) to provide relief from certain City restrictions and
incentivize reuse and maintenance of historic qualities (3)
• Address vacancies at the Vons Center
The following priorities for this goal area were removed during the
workshop because they have been completed (C) or are ongoing (0) work
expectations for staff.
• Continue to develop relationship with the California Coastal
Commission staff (0)
• Conduct analysis for reuse of the Bay Theater (C)
• Focus economic development on key business areas (Boeing,
Rossmoor, Old Ranch shopping areas) (0)
Enhance Public, Media and Intergovernmental Relations
The following activities are in progress and will continue to be high
priorities for Seal Beach.
• Continue to enhance the City's website
• Improve ease of navigation and use
• Update content more frequently by adding capability to
perform updates with City staff
• Designate a single "webmaster"
• Add capability to conduct online citizen satisfaction
surveys
City Council- Executive Team
Goal Setting Workshop
Updated Goals and Priorities for FY 2015 -16 Management Partner;
Two new activities were added as priorities.
• Develop abetter relationship with the leadership at Leisure World
(3)
• Increase the level of civic engagement through town hall
meetings, surveys on key issues and other strategies (2)
The following priorities for this goal area were removed from the list
because they have been completed (C) or reflect ongoing (0) work
expectations for staff.
• Enhance communicationhelationships with neighboring cities and
military bases (0)
• Conduct polling of residents on key issues (0)
• Enhance media and public relations (0)
• Maintain a relationship with Long Beach Transit (0)
• Schedule study session to discuss Seal Beach's 100th Anniversary
celebration (C)
Enhance Organizational Development and Customer Service
While the City Council acknowledged the importance of this goal area
they indicated that the City Manager and executive team should have the
autonomy to determine appropriate employee recognition and training
activities that benefit the organization and its ability to deliver quality
customer service.
The following activities are in progress and will continue to be a priority
for Seal Beach.
Evaluate the current provision of information technology services
Develop an employee recognition program
The following priorities for this goal area were removed from the list
because they have been completed (C) or reflect ongoing (0) work
expectations for staff.
Provide recognition to employees (0)
Expand employee training and professional development
opportunities (0)
Improve overall customer service and communication throughout
the organization (0)
No new activities were identified for this goal area.
City Council - Executive Team
Goal Setting Workshop
Attachment: Status of October 2013 Goals and Activities Management Partners
The following is a series of tables listing the goals and activities as approved by the City Council in October 2013. The status for each
activity has been summarized using the following definitions.
• Complete — Work on the activity has been completed. (Note: Completed activities should be removed from the list.)
• In proeress — Work on the activity has been initiated, but is not yet complete. There is an expected end date, even if it may
take more than one year.
• Ongoine — Work on the activity will be ongoing with no anticipated end date. (Note: If it is an ongoing expectation, it should
be removed from the list.)
• Not Yet Started — Work on the activity has not yet started. (Note: There are many legitimate reasons for not starting an
activity, such as lack of resources, lack of staff capacity, or the emergence of new priorities that became more important.)
• No Longer Relevant — Factors beyond the City's control have made the activity impossible or infeasible to complete.
(Example: the OCFA Ambulance RFP process)
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City Council - Executive Team
Goal Setting Workshop
Updated Goals and Priorities for FY 2015 -16 Management Partners
Goal. Maintain and Improve Public Assets and Infrastructure
Activity
Status
Initiate pier improvements
In progress
Develop the Department of Water and Power (DWP) property and park site
In progress. Coastal Commission approval anticipated in March 2015
Develop an alternate sand replenishment plan
Short-term sand replenishment complete; efforts to secure sand for future
needs in progress
Work with Orange County Transportation Authority (OCTA) to mitigate 1-405
realignment impacts
In progress
Execute the City's Capital Improvements Plan and Sanitary Sewer Master Plan
Ongoing. Completed projects since October 2013 include multiple street
rehabilitation projects, traffic improvement projects, multiple beautification
and parks projects, City facility projects, utility projects and drainage
improvements
Main street lighting improvements
Complete
Storm drain projects (Ironwood)
Complete
Replace perimeter wall along College Park East
Not yet started
Identify alternatives for funding the Parks and Recreation Master Plan
Ongoing
Identify a site and develop a new community pool
In progress; consultant retained to identify site and prepare site design
Execute the Seal Beach Tennis Center site plan
In progress, consultant retained to conduct public outreach program and site
design
Execute the Eisenhower Park site plan
In progress; anticipate releasing RFP in fV 2015 -16
Complete the October 12 memorial
In progress. Currently being bid for construction
Implement a multi -year facilities maintenance plan (based on the 20 -year facility needs
assessment)
In progress
Obtain General Services Agencyproperty for conversion to a park
In progress. Property being transferred to the City
Remove unsafe eucalyptus trees on Seal Beach Boulevard
Complete
Initiate Rule 20A under-grounding project
Complete. Two projects on Seal Beach Boulevard currently identified
11
City Council - Executive Team
Goal Setting Workshop
Updated Goals and Priorities for FY 2015 -16
Goal: Maintain Public Safety and Quality of Life
Partners
Activity
Status
Analyze street parking in Old Town
In progress
Continue to improve proactive code enforcement efforts
Ongoing
Work with the Orange County Fire Authority (OCFA) on the ambulance RFP process
No longer relevant.
Prepare an ordinance for the regulation of e- cigarette establishments
Complete
Prepare an ordinance regulating door - to-door solicitation
No longer relevant
Investigate the need for traffic calming on Ocean Avenue to address safety in
crosswalks
Complete
Provide education to minimize or abate coyote nuisances
Complete —Modify goal to reflect the creation of a Coyote Management Plan
Goal: Ensure Long Term Financial Stability
Activity
Status
Continue to exercise fiscal discipline in decision making
Ongoing
Improve revenue eneration and collection of old debt
Ongoing
Parking in lieu fees
Complete
Evaluate operation of beach parking lots
Complete
Conduct revenue audits of franchise agreements and transient occupancy tax;
improve collection processes
Complete
Review and update the City's financial policies
Ongoing
Develop reserve policies for enterprise funds
In progress; will be done in conjunction with rate studies
Implement policies for subsidizing programs and services associated with user
fees.
Not yet started. Requires Council discussion and direction, as well as update
to cost allocation plan
Use performance measures to help make financial decisions, such as impact,
effectiveness, efficiency,, best leveraging of resources
Not yet started
Evaluate oil revenue opportunities
In progress; completed for current oil producers
Analyze utility users tax revenues
Complete
12
City Council- Executive Team
Goal Setting Workshop
Updated Goals and Priorities for FY 201516 Management Partners
Goal: Foster Economic and Community Development
Activity
status
Secure a tenant for pier restaurant
Continue to develop relationship with the California Coastal Commission staff
In ro ress; on hold until structural repairs are completed
Ongoing
Develop and gain approval for a local Coastal Plan
In progress,
Conduct analysis for reuse of the Bay Theater
No longer relevant. Prop" under private control
Focus economic development on key business areas (Boeing, Rossmoor, Old Ranch
shopping areas)
Ongoing. All centers at full occupancy
Goal: Enhance Public, Media and Intergovernmental Relations
Activity
Status
Enhance communication/relationship with neighboring cities and military bases
Enhance the City's webste
Ongoing
In progress. Updated website to go live in February
Improve ease of navigation and use
Complete
Update content more frequently by adding capability to perform updates with
City staff
In progress; designated staff in each department will receive content
management training
Designate a single "webmaster'
Complete
Add capability to conduct online citizen satisfaction surveys
Complete
Conduct polling of residents on key issues
Complete. A survey was conducted as a part of the Gty's ballot measure
process.
Enhance media and public relations
Ongoing
Improve relationship with Long Beach Transit
Complete
Schedule 0 dy session to discuss Seal Beach's 100th Anniversary celebration
Complete; Centennial Committee established
13
City Council - Executive Team
Goal Setting Workshop
Uodated Goals and Priorities for FY
Goal: Enhance Organizational Development and Customer Service
Partners
Activity
Status
Develop an employee recognition program
Not yet started; however, employees are recognized in a variety of
ways
Expand employee training and professional development opportunities
Ongoing
Improve overall customer service and communication throughout the organization
Ongoing
Evaluate the current provision of information technology services
In progress. A citywide rr assessment was performed and staff is
currently evaluating how hestto move forward with the report's
recommendations
14