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AGENDA STAFF REPORT t.f
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DATE: April 25, 2016
TO: Honorable Mayor and City Council
THRU: Jill R. Ingram, City Manager
FROM: Patrick Gallegos, Assistant City Manager
SUBJECT: CITY OF SEAL BEACH STRATEGIC PLAN
SUMMARY OF REQUEST:
That the City Council adopt the City of Seal Beach Strategic Plan, including the
three-year goals and six-month strategic objectives.
BACKGROUND AND ANALYSIS:
Strategic planning is utilized to establish major goals and objectives for the City.
It provides the principal guidance for the preparation of the City budget, program
objectives and a plan for implementation and accountability. A strategic plan
provides the basis for improving services and preserving a high quality of life in
the City.
A strategic plan is a living document which features a framework that can be
adjusted based on the current needs of the community. On a regular basis, the
City Council will review and revise the plan taking into account the City's Mission,
the current challenges facing the City, and identifying external factors and trends
that might impact the future.
On April 12, 2016, the City Council held a Special Meeting to develop a strategic
plan consisting of three-year goals and six-month strategic objectives. The
strategic planning session also consisted of the development of the City's
mission statement, as well as a discussion of the strengths and accomplishments
of the City in the past year.
The City Council will reconvene in a Special Meeting on October 18, 2016 to
review the progress made on the six month objectives and re-evaluate the three-
year goals as needed.
ENVIRONMENTAL IMPACT:
There is no environmental impact related to this item.
Agenda Item A
LEGAL ANALYSIS:
No legal analysis is required for this item.
FINANCIAL IMPACT:
No fiscal impact is associated with the approval of this item.
RECOMMENDATION:
That the City Council adopt the City of Seal Beach Strategic Plan, including the
three-year goals and six-month strategic objectives.
SUBMITTED BY: NOTED AND APPROVED:
fezz-er.( 41.4„ loighAL.
Patrick Gallegos Ji r. Ingram, City Man •'-r
Assistant City Manager
Attachments:
A. City of Seal Beach Strategic Plan
Page 2
Attachment "A"
C I T Y o F S E A L B E A C H
STRATEGIC PLANNING RETREAT
April 12, 2016 • Old Ranch Country Club
Marilyn Snider, Facilitator—Snider and Associates(510)531-2904
Gail Tsuboi, Graphic Recorder—Tsuboi Design (925)376-9151
MISSION STATEMENT
The City of Seal Beach provides excellent city services to enhance the quality of life
and to preserve our small town character.
THREE-YEAR GOALS
2016-2019 * not in priority order
■r Provide a quality beach and pier environment, including a restaurant
■ Achieve short- and long-term fiscal sustainability
■ Improve and maintain the infrastructure
■ Attract, develop, compensate and retain quality staff
STRENGTHS AND ACCOMPLISHMENTS OF THE CITY OF SEAL BEACH IN THE PAST YEAR
Brainstormed List of Perceptions
• Excellent customer service
• Hiring a great City Clerk
• Balanced budget
• Very responsive Police Dept.
• Great leadership
• New website
• Successful implementation of GASB 68
• Obtained a$150,000 grant for the preparation of a Climate Action Plan
• The Police Dept. applied for and was granted a $72,000 Hazard Mitigation Grant
• Codified the City Charter
• Provided safer crosswalks by the elementary school
• Successful relationship building with the Coastal Commission staff
• City partnership with LAUSD
• Saved the Blue House
• Kudos for efforts on the Homelessness Outreach Center
• Safety improvements to City Hall
• Successful Centennial
• Opened an office for the Police Dept. at City Hall with an external phone
• We're prepared for El Nino
• Quality new hires
• Received an award for excellence in financial reporting
• Eisenhower Park improvements
• Updated the City Emergency Plan
• DWP was entitled (Dept. of Water and Power)
• Put the Municipal Code online
• To facilitate openness and transparency of government, we caught up with scanning documents
• Countdown timers placed at PCH crosswalks
• Continued collection of long, outstanding past due revenues to approximately$100,000
• Increased participation in Neighbor-to-Neighbor and bringing the program to new neighborhoods
• Cleaned ad painted the gym
• Started an after-school swim class
• Created a mobile City Hall
• We reached out and met with Long Beach Transit
• Resurfaced a two-mile stretch of Westminster Ave.
• Updated citywide traffic surveys
• Successfully submitted a joint land use study($290,000) to study the navigational waters and berm replenishment
• Successfully collaborated with corridor cities regarding the 405 freeway
• Installed a SMART sprinkler controller
• We're installing the Big Belly trash cans citywide
• We've worked well together to put on special events on safety
• Made 1400 rescues at the beach
• Created a Shark Monitoring and Notification policy
• Safety improvements made in the bathrooms at Leisure World
• Secured grant funding of$1,000,000 for BC! (Bicycle Corridor improvements)
• Achieved our state-mandated water conservation goal of 8%
• Successful launch of OpenGov, a link on the website
• Executed the Council goal regarding loud motorcycle mitigation
• Successfully lobbied against AB 1217 (OCFA re: fire service)
• Improved communication using sign boards
• Secured a consultant to do the Class and Comp Survey
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