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HomeMy WebLinkAboutItem I'., � )P w AGENDA REPORT DATE: July 9, 2001 TO: Honorable Mayor and City Council THRU: John B. Bahorski, City Manager FROM: Lee Whittenberg, Director of Development Services SUBJECT: Change of Street Name — Seal Beach Boulevard between Electric Avenue and Pacific Coast Highway SUMMARY OF REOUEST: Adopt Resolution No. changing the name of that portion of Seal Beach Boulevard between Electric Avenue and Pacific Coast Highway to Bay Avenue. At the June 25, 2001 City Council meeting staff was requested to prepare a report regarding the changing of the name of the segment of Seal Beach Boulevard between Electric Avenue and Pacific Coast Highway to Ocean Avenue. California Government Code §§ 34091.1 and 34092 indicates that this action can be accomplished upon the adoption of a resolution by the City Council and the forwarding of said resolution to the County Board of Supervisors. (Refer to Attachment 3 for a copy of California Government Code §§ 34091.1 and 34092) If the Council were to consider changing the name to "Ocean Avenue", the street numbers of the subject properties would also need to be changed, as there is already a 200 and 300 block on Ocean Avenue. If the City Council determines to proceed with a name change, it is the recommendation of staff that the City Council not change the street numbers. The City Council could consider changing the street name to Bay Avenue, as this would not require renumbering of the existing businesses and residences. Bay Boulevard was the original name of this street portion, and the staff suggested name change would restore an historical name to the area. Staff has prepared the appropriate resolution for consideration of the City Council. (Refer to Attachment 1) Upon adoption by the City Council, the necessary actions will be taken by staff to implement the name change. CWy rbcumeote\City Council \SBB Name Ch V.CC Sua Re fl.docLW106 -2] -01 Agenda Item .L Seal Beach Boulevard Name Change - Between Electric Avenue and Pacific Coast Highway City Council Staff Report July 9, 2001 Issue for Citv Council Consideration In changing a street name several actions will be required of the impacted residences and businesses, and the City should consider those impacts prior to finalizing any action. Among the impacts to be considered are: • Printing new letterhead, business cards and other related business documents of the impacted business establishments. Informing unknown numbers of business clients as to the change in street name. • Informing Post Office of street name change. Filing change of address forms for receipt of mail by impacted residents and business locations. • Installing new street signs. As a public hearing is not required by provisions of law or the Charter, Staff has distributed a notice to all occupants and to the impacted property owners of the proposed change in street name. The City Council ran receive comments on the proposed name change prior to taking any action on the proposed resolution. If the Council determines to change the name of the subject roadway segment, staff is recommending adoption of the appropriate resolution, with an effective date for the name change of January 1, 2002, in order to lessen impacts to the impacted residences and businesses. Public Resoonaes In response to the notice provided to property owners and occupants, written comments have been received in opposition to the proposed name change from the following parties: • Walt Miller, property owner of 229 Seal Beach Boulevard • Richard Grossgold, property owner of 239 -241 Seal Beach Boulevard In addition, staff has had telephone conversations with the following parties, also opposed to the proposed name change: ❑ Patti — Beachside Travel Provided for the information of the City Council as Attachment 2 is a copy of the public notice provided by stab; the written comments indicated above, and a staff summary of comments received over the telephone. It is anticipated that additional comment letters will be provided to the City Council on July 9. SBB Name Change CC Staff Report 2 Seal Beach Boulevard Name Change - Berween Electric Avenue and Pachc Coast Highway City Council Staff Report July 9, 1001 FISCAL IMPACT: Minimal cost to City of ordering and installing new street signs. Unknown expenses to impacted property owners, business operators, and residents. RECOMMENDATION: Adopt Resolution No. . A Resolution of the City Council of the City of Seal Beach Changing the name of Seal Beach Boulevard between Electric Avenue and Pacific Coast Highway to Bay Avenue. NOTED y Whitten erg John ahorskci, rty Manager Director of Development Servi Attachments: (3) Attachment l: Resolution No. , A Resolution of the City Council of the City of Seal Beach Changing the Name of Seal Beach Boulevard Between Electric Avenue and Pacific Coast Highway to Ocean Avenue Attachment 2: Public Notice and Public Comments re: Proposed name change Attachment 3: - California Government Code §§ 34091.1 and 34092 SBB Name Change= Staff Rmon 3 RESOLUTION NO. A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF SEAL BEACH CHANGING THE NAME OF SEAL BEACH BOULEVARD BETWEEN ELECTRIC AVENUE AND PACIFIC COAST HIGHWAY TO BAY AVENUE BE IT RESOLVED by the City Council of the City of Seal Beach as follows: Section 1. Pursuant to Government Code Section 34091.1 of the Government Code of the State of Calif tmia, the name of the segment of Seal Beach Boulevard between Electric Avenue and Pacific Coast Highway shall be changed to Bay Avenue. Section 2 The effective date of said change in name of the segment of Seal Beach Boulevard between Electric Avenue and Pacific Coast Highway to Bay Avenue shall be January 1, 2002. Section 3. The City Clerk is hereby instructed to forward a copy of this resolution to the Board of Supervisors, County of Orange, and to file a certified copy of this resolution with the County Recorder, County of Orange. PASSED, APPROVED, AND ADOPTED by the City Council of the City of Seal Beach at a meeting thereof held on the day of , 2001, by the following vote: AYES: NOES: Councilmembers I:\ 39:016M I ABSTAIN: William J. Doane, Mayor City of Seal Beach C:Nty Q um,ttti RESO \Rmme Seal Beach Blvd to Bay Avme.CC Rm.dov\MOMMI City Council Resolution No. Rename Seal Beach Boulevard to Bay Avenue Between Pacific Coast Highway and Electric Avenue July 9, 2001 ATTEST: CITY CLERK STATE OF CALIFORNIA ) COUNTY OF ORANGE ) SS CITY OF SEAL BEACH ) I, Joanne M. Yeo, City Clerk of Seal Beach, California, do hereby certify that the foregoing resolution is the original copy of Resolution Number on file in the office of the City Clerk, passed, approved, and adopted by the City Council of the City of Seal Beach, at a regular meeting thereof held on the day of , 2001. City Clerk Rama S ®1 B®h Blvd to Bay Avmue.CC Rho Seal Beach Boulevard Name Change - Between Electric Avenue andPacic Coast Highway City Council Staff Repon July 9, 2001 ATTACHMENT 2 PUBLIC NOTICE AND PUBLIC COMMENTS RE: PROPOSED NAME CHANGE SBB Name Ch.ge.CC Staff Repon Lavol City of Seal Beach, 211 8b Street Seal Beach, CA 90740 562 -431 -2527 Notice of Proposed Change of Street Name — Seal Beach Boulevard between Electric Avenue and Pacific Coast Highway NOTICE IS HEREBY GIVEN that the City Council of the City of Seal Beach will consider the following item on Monday, July 9, 2001, at 7:00 p.m. in the City Council Chambers, 211 Eighth Street, Seal Beach, California: _ Change of Street Name — Seal Beach Boulevard between Electric Avenue and Pacific Coast Highway The City Council is considering changing the name of Seal Beach Boulevard between Electric Avenue and Pacific Coast Highway to Ocean Avenue. If the City Council determines to approve the proposed name change, it is recommended by staff that the time change not take affect until January 1, 2002 to allow residents and business operators sufficient time to prepare for the change in street name. The City Council will receive public comments on the proposal prior to taking . any action. If you desire to express your thoughts on the proposed name change, please plan to attend the City Council meeting or provide written comments to: City of Seal Beach Attn: Lee Whittenberg, Director of Development Services 211 Eighth Street Seal Beach, CA 90740 If you have questions regarding this matter please contact Mr. Whittenberg by telephone at (562) 431 -2527, extension 313 or by e -mail atlwhittenberg @ci- seal- beach.ca.us. DATED This 28th day of June, 2001 o e M. Yeo tty Clerk 07/02/2001 09:49 PAGE 01 ^Yq�s�a vt r y, Mk- �� U/tli7�FN fe(r FAyC X014 ; Richard GWOSS From: "R1ChBM Gigsgokl " <"141au®home COm" To- "Seal Beath wbatenbefg�<IwhMenWiged- anal- beamca.us> Cc. ".lob Gpsavow 'J"90FLTOhome.com, Sent: Bound", #* 30, 2001 4'.45 PM Subject: A011 9ill Name Change Dear Mf- auNastr Wir ' t am agalnst ".idea of o(ronging the name of Seel Beack ONd own the commercial properties at 239 a 241 Seal Beach Blvd. This change name, beefdos tine o l"Ood" "Mainse and inconvenience ro thirbusinesses along Seal Beach BNd, would be the lose of graar aoamae redagnIll "Sea Beach Blvd." has gleat sign exposure on the (rill This Is a valuable asset that we w10ba will" i my from us rn sorry that I can not attend your meeting but If I did. I would be ssying the some thing So pteasa:tx>trsNfef my opposition to We Wradgk weight the same as s I were pfasent. I wi11 try to ras you on Mpnday W ask you "why ^ ". What can the logic aM,benaflt be for this dhOrTO I may be contacted at (05) 908-9394. I will be available Monday aft" fore Sincerely, ' Richard GNSa/W!; ,�{/� /�JJpA pV1 71:,'01 ,TUL -02 -2001 1102 1SO59660700 96% P.01 Seal Beach Boulevard Name Change - Bet een Electric Avenue and Pacific Coasl Highxvy City Council Staff Report July 9, 1001 Seal Beach Boulevard Name Change Comments from Public 1. Patti — Beachside Travel 239 Seal Beach Boulevard Opposed to name change — costs involved in reprinting business materials; informing all business contacts and clients of name change; street is an extension of SBB and name should not be changed to cater to potential residents if the zoning is changed. 2. Richard Crrossgold — Property owner of 239 -241 Seal Beach Boulevard Opposed to name change — leases building to a travel agency and accountant; costs involved in informing business clients and all travel pmvideis, i.e., cruise lines, airlines, hotels, etc. would be prohibitive. Changing name and resultant loss of exposure of freeway signage at Seal Beach Boulevard/I -405 Freeway is detrimental. If the Council determines to proceed, this matter should be continued to allow additional time for impacted parties to respond, preferably after the end of summer. - SBB Name Chmge.CC Siefr Report Seal Beach Boulevard Name Change - Between Electric Avenue and Pacific Cowl Highway City Council Staj(Repon July 9, 2001 ATTACHMENT 3 CALIFORNIA GOVERNMENT CODE §§ 34091.1 AND 34092 SBB Name Change CC Smff Report Sea[ Beach Boulevard Name Change - Between Electric Avenue and Pack Coast Highway City Council Staff Report July 9. 2001 CALIFORNIA GOVERNMENT CODE §§ 34091.1 AND 34092 § 34091.1. Adoption or change of street names: resolution Whenever the legislative body finds that a name should be adopted and applied to any city street, or that the existing name of any city street should be changed, the legislative body may adopt a resolution designating a name for, or change the name of, such street. (Added by Stats. 1957, c. 686, p. 1879 § 1.) § 34092. Adoption or change of name or number of street or place; duty of city clerk Whenever the name of any street, boulevard, park, or place is adopted, established or changed, or any house numbers have been changed on any street, boulevard, park or place, by any city or other authority, the city clerk shall promptly forward a copy of the resolution, order, or other instrument providing for such new name or change of name or house number to the board of supervisors of the county within which such city is situated. (Added by Stats. 1953, c. 891, p. 2252 § 1. Amended by Stats. 1955, c. 749, p. 1244 § I.) Sea Name Ch.,.CC Stan Report 10 d�o� RICHARD GROSSGOLD 1429 SHORELINE DRIVE SANTA BARBARA, CA 93109 -2070 (805) 9669394; Fax (805) 9660788 E -Mail; dick144aua?ho=.com July 2,2001 Subj: OPPOSED to Seal Beach Blvd. Name Change Council Members City of Seal Beach 211 Eight Street Seal Beach, CA 90740 I am the owner of the commercial office property at 239 & 241 Seal Beach Blvd. Besides the obvious reasons of the expense and inconvenience to the businesses along Seal Beach Blvd. The following is a list of other reasons why I am strongly opposed to changing the name of Sea) Beach Blvd. 1. Seal Beach Blvd. has excellent name recognition from the Freeway. Everyone who drives the freeway is aware of the existence of Seal Beach Blvd. 2. It will take several years before Thomas Guide, Automobile Club and other mapping companies reflect the name change. 3. One example of a monumental inconvenience to the Beach Side Travel Agency, will be that they will have to file documents for a new certification. Then they will have to inform every Airline, every Cruise company, every Tour company and any one else they do business with, that there address has been changed. 4. The U.S. Post Office will only forward "Address Changes" for one year. After that, the mail is returned to the sender. 5. There is a great advantage to the sellers of new houses along Seal Beach Blvd to advertise an address of "Ocean Ave ". However, this is a gross misrepresentation by the builders and the City of Seal Beach, since these new houses are not on the ocean. 6. In addition to changing the street name, we will also be assigned a new street number, since Ocean Avenue already has "100 ", "200" & "300" block addresses. 7. This action is being taken without adequate notice. This is being done during a Holiday week, and many of the impacted business owners are out of town, and will not be able to express their feelings on this matter. Walter Miller, Jonathan Grossgold and Stephen Bruce (Accountant) are out of town this week, and there are probably others. 8. The "Yellow Pages" have already been contracted for and fixed for next year. It wont be until year 2003 that the street name change will appear. Therefore, I strongly urge that you vote to deny this proposal. It is definitely not to the benefit of all the office occupants at 239 & 241 Seal Beach Blvd. you Zgold cu demtion chard Gro FROM :WALT MILLER FAX NO. :970 -547 -1686 Jul. 02 2001 07:51PM P2/2 3,a1 June 30, 2001 Joanne M. Yea VIA PAcsnaLE City Clerk 562- 431 -4067 CITY OF SEAL BEACH City Hall - 211 8'" Street Original by First Class Mail Seal Beach, California 90140 Re: ARGUMENTS AGAINST RENAMING SEAL BEACH BOULEVARD City Council. Meeting July 9, 2001 and /or July 16, 2001 Honorable Mayor and Members of the City Council: It appears that those of you and staff that don't live in Old Town are not familiar with our street numbering system. Streets running north from Ocean Avenue, First Street through Seal Beach Boulevard, start with 100. Streets running east from First Street, Ocean Avenue through Electric, start with 100. If Seal Beach Boulevard were to be changed to Ocean Avenue, my address would become 231 Ocean Avenue, which is also a residence now existing between 2"a and 3`4 Street on Ocean Avenue. It appears the developers, who bought the Musso property and trying to pre -sell new homes on Seal Beach Boulevard, are not getting any takers. If you must accommodate them by some prearranged agreement, then why don't you rename our street by its original name, Bay Boulevard? After all, most of us have view of Anaheim Bay across the street. We both win. The developers get a "true" name, and those of us who want to bring back the street to its mixed status of the old days get our vision validated. Respectfully, Walter F. Miller, owner 229 Seat Beach Boulevard Seal Beach, CA 90740 -6596 Tel. 562 - 596 -8455 FAX 562- 430 -0912 e-mail waltfm @earthlink.net Temp tel. 970- 453 -5664 FAX 970 -547 -1686 through 7/31101 Distribution: Mayor Doane Council Member Yost Council Member Larson Council Member Boyd Council Member Campbell City Attorney Barrow Director Lee Whittenberg JLL -02 -2001 19:12 970 547 1666 95% P.02 June 30, 2001 Joanne M. Yen City Clerk CITY OF SEAL BEACH City Hall - 211 8th Street Seal Beach, California 90740 VIA FACSIMILE 562 -431 -4067 Original by First Class Mail Re: ARGUMENTS AGAINST RENAMING SEAL BEACH BOULEVARD City Council Meeting July 9, 2001 and /or July 16, 2001 Honorable Mayor and Members of the City Council: It appears that those of you and staff that don't live in Old Town are not familiar with our street numbering system. Streets running north from Ocean Avenue, First Street through Seal Beach Boulevard, start with 100. Streets running east from First Street, Ocean Avenue through Electric, start with 100. If Seal Beach Boulevard were to be changed to Ocean Avenue, my address would become 231 Ocean Avenue, which is also a residence now existing between 2"d and 3rd Street on Ocean Avenue. It appears the developers, who bought the Musso property and trying to pre -sell new homes on Seal Beach Boulevard, are not getting any takers. If you must accommodate them by some prearranged agreement, then why don't you rename our street by its original name, Bay Boulevard? After all, most of us have a view of Anaheim Bay across the street. We both win. The developers get a "true" name, and those of us who want to bring back the street to its mixed status of the old days get our vision validated. Respectfully, Walter F. Miller, Owner 229 Seal Beach Boulevard Seal Beach, CA 90740 -6596 Tel. 562 - 598 -8455 FAX 562- 430 -0912 e-mail waltfm @earthlink.net Temp tel. 970 -453 -5664 FAX 970 -547 -1686 through 7/31/01 Distribution: Mayor Doane Council Member Yost Council Member Larson Council Member Boyd Council Member Campbell City Attorney Barrow Director Lee Whittenberg FROM :WALT MILLER FAX NO. :970 -547 -16% July 2, 2001 City of Seal Beach Attn: Lee Whittenberg Director, Of Development Services 211. Eighth street Seal Beach, CA 90740 Jul. 02 2001 07:51PM PI/2 VIA FACSIMILE 562 -431 -4061 original by First Class Mail Re: Public Comments OBJECTIONS To Change of Street Tame - Seal Beach Boulevard between Electric Avenue and Pacific Coast Highway Honorable Members of the City Council: The present population of the sub3ect street consists of: 55 single family low income apartments in B apartment buildings 9 owner - operator businesses 1 single family low income rental residence 2 parcels awaiting mixed use development (229 and 235) 1 parcel awaiting single family residence development ( Musso) The 9 owner - operator businesses benefit by keeping the boulevard name as the second rincipal business street in Old Town. The out -of -town visitors entering Old Town benefit by following the same named boulevard that they followed from the 405 freeway. They will be confused by a name change to a residential street and not know where to enter. The 2 parcels awaiting mixed use development benefit by keeping the boulevard name as the secontl principal business street in Old Town. The apartment owners of the low income apartments are not effected. The developers looking for pre -sale single family residents on the Musso property may benefit it the street were no longer identified as a boulevard, but as a residential street. I would ask that the City Counc, l tell the public the reason they want to change the name at this time rather than wait to see if the street stays mixed use, commercial /residential. live /work, or reverts to single family R -1 residential. If the reason =s to borefit ¢he developers of the Musso property's eight planned single family residences, then the City Council must make that disclosure. My ARGUMENTS dated June 30, 2001 (copy enclosed), and mailed to Joanne M. Yet, are also incorporated into this letter. I also believe a name change should be left to the vote of the business people on Seal Beach Boulevard who may be effected by the change. None of the members of the City Council have property nor businesses on Seal Beach Boulevard. Walt Miller, Owner 229 and 231. Seal Beach Boulevard SUL -02 -2001 19:11 970 547 IGeG 95Z P.01 BODY DESIGN 241 SEAL BEACH BLVD. SEAL BEACH, CA. 90740 July 9, 2001 Honorable Mayor Bill Doane and Members of the Council; I am owner of Body Design, a personal fitness studio located at 241 Seal Beach Blvd. This letter is in protest to the proposed name change of Seal Beach Blvd. to Bay Ave. from Pacific Coast Highway to Electric Ave. for the following reasons: 1. I chose to locate my business to my current location 8 years age because of the high visibility of my sig- nage on the true gateway into the beach community and the name recognition of Seal Beach Blvd. in giv- ing directions both from the 405 freeway and Pacific Coast Highway. 2. After 8 years in this location it is easy for even former clients to locate us from the telephone book, or driving through the gateway to Seal Beach along the Boulevard. If the name is changed as proposed, in January 2002 all white page and yellow page ads will be obsolete for at least 9 months. 3. It will be a great expense to change all of our printed material to reflect this change. 4. As there is currently no Bay Ave. in existence in the city, how long will it take for all maps, Thomas Guides, computer navigating systems, etc., to catch up to the change? For the above reasons as well as many others to numerous to mention, it appears that this street proposal was not well thought out. The council bas in the past been accused of not treating business in this town with any respect or thought for what business can provide in return for our city. I beg the council to please do so tonight and vote no on this frivolous proposal, which has so obviously been poorly thought out, the original name change having had to be changed already from Ocean Ave. to Bay Ave, the least of the is- sues being duplicate addresses. In the future the council would be better served with a more thought out proposal than this ridiculous proposal currently on the agenda. you for taking�t�his letter under consideration. Linda McDo> owner, _ Body Design, personal fitness studio r omm W2430-1271 Beachside Travel 239 Seal Beach Blvd, Suite B, Seal Beach, CA 90740 (562) 795 -5545 • Fax: (562) 795 -5548 July 9, 2001 To whom it may concern In regards to the proposed street name change to Seal Beach Boulevard the following problems will be posed to Beachside Travel and the agents therein: Beachside Travel will have to re -apply to the Airlines Reporting Corporation as if we were voluntarily moving our office. This in itself is a major undertaking, as each and every airline will have to be notified and re- certification may be required. We will then have to notify every Tour Operator, Cruise Line, Car Rental Agency, Hotel and Hotel Chain worldwide, as well as other companies that we do business with. Each and every one of these organizations have computer records that will have to be updated before we can do business with them. Next we will have to notify each and every one of our clients. Our California Sellers of Travel license is registered to our current address and in order to change the address we will have to go through bonding procedures once again, as well as get approval from the State. We will have to re- negotiate with our Computer Reservation provider, so that our records and those of our clients can properly be maintained. The time and labor involved in the above process is immeasurable and astronomical. These changes are above and beyond the normal business's challenge of notifying Utility companies, changing stationary, business cards, etc. Please take into consideration the extremely difficult position that you will put our business into should you decide to change our address, thus effectively moving our business. Sincerely,�''°�`'� ✓Doug Donahoe Dottie Smith Dina Beachside Travel G &G Enterprises 0 244 17 Street, Seal Beach, CA. 90740 562 - 430 -8051 714 - 539 -0893 FAX:562- 493 -3207 G rGEnmta Homccom July 9, 2001 Subject: OPPOSED to Seal Beach Blvd. name change Council Members City of Seal Beach 211 Eighth Street Seal Beach, CA. 90740 I would like to add my voice to the opposition of the proposal to change the name of Seal Beach Blvd. In addition to the points raised in the letter authored by my father, Richard Grossgold, dated July 2, 2001, 1 would like to add these points: 1) Seeing human nature as it is, changing the name of Seal Beach Blvd. at PCH will contribute to confusion, as people will assume the street they are traveling on will continue to have the same name within the same city. Just like the confusion that is caused when trying to get to Hermosa Beach, and the name of the street you are traveling on changes from Artesia Blvd. to Gould Ave., at PCH. Unless you have primary knowledge of the name change, you may miss your turn a few times until you realize the name of the street changes. 2) A couple of years ago, there was a big brohaha about 1 P Street being the 'Gateway to Seal Beach'. I didn't participate in the discussion then, because I always knew the true "Gateway to Seal Beach" must be the road that bears its name... Seal Beach Blvd. Seal Beach Blvd is the mad that is accessed by the 405 freeway, as well as the first street you we as you enter Seal Beach from the south on PCH. I can't see how any other street COULD be considered the "Gateway to Seal Beach'. 3) The `Period of Notice" for this meeting was woefully too short. There are a number of other business owners on Seal Beach Blvd that are not able to attend this meeting due to lack of notice: • Stephen Bruce, Bruce Tax and Financial, 239-A Seal Beach Blvd, • Patty Shackaroff, Beachside Travel, 239-6 Seal Beach Blvd, and . James Saunders, Copier Rentals, 215 Seal Beach Blvd I'm sure they all would like to express their opposition to the name change due to the hardships it will cause them, and their businesses. I would like to request that there is at least a 30 -day notice given, before discussions like this will take place. In conclusion, I feel the proposal to change the name of Seal Beach Blvd would be a mistake, and would cause more confusion than it's worth, and the city would be losing the only true °GatXth am op his proposal. Sin Jon 244 Sea