HomeMy WebLinkAboutItem QSTAFF REPORT
TO: Honorable Mayor and Members of the City Council
FROM: Nancy L. Beard, Director of Parks, Recreation &
Community Services
SUBJECT: Beach Trash Receptacle Advertising
SUMMARY OF REQUEST:
Council to review and approve the new advertising on the beach trash receptacles.
BACKROUND:
A new sponsor, Gatorade, has been attained by the Adopt A Highway Maintenance
Corporation for the trash receptacles located on the beach. The new advertising artwork
is presented for Council approval. A mock up of the add is presented for Council review
The City will begin its second year of the five-year commitment to Adopt A Highway
Corporation on July 1, 1999. The contract includes a guarantee of 125 trash receptacles
valued at $4,375. In addition to the donation of the cans the City receives $2,000 each
year for the duration of the contract.
As per the agreement, Council may at their discretion refuse an advertisement, which is
injurious or harmful to its business, its reputation or public image or prone to impair the
confidence of patrons of Orange Coast Beaches. If that situation takes place the
contractor, Adopt A Highway Corporation, has the right to meet with the City to resolve
any disagreement.
FISCAL IMPACT:
There is no fiscal impact to the current budget. The value to the city in this current fiscal
year as a result of this marketing program is $6,373.
OPTIONS:
1. Council may approve the current advertising.
2. Council may refuse the current advertising and work with Adopt A Highway
Cooperation on guidelines for future acceptable advertising as per the current
agreement.
NOTED APPROVED:
Nanc L. Pe4d, Director Keith R. Till, City Manager
Parks, Rc6w6tion and Community Services
AGENDA ITEM 0