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HomeMy WebLinkAboutSBTT-Gym Challenge Deck-CITYCOUNCIL“A family fun event that creates new traditions” WEBSITE www.runforturkey.com Participant Projection 1,000 –2,000 Spectator Projection 1,000 –2,000 Start and Finish Main and Central NOVEMBER 23, 2019 10K Run & Walk 5K Run & Walk 1K “Don’t Be A Turkey” Turkey Trot 5K Gym Challenge 5K Run with a 5 station accumulator EVENTS THE COURSE Project SEEK –McGaugh Elementary Project SEEK raises funds to staff three credentialed teachers for the Art, Technology and Media Center programs Every registration donates to Project SEEK Project SEEK Grateful Hearts has the opportunity to raise more money through marketing on their end CHARITIES CHARITIES Grateful Hearts –Feeding Families in need Every registration donates to Grateful Hearts Grateful Hearts has the opportunity to raise more money through marketing on their end Our goal is to raise enough to feed 300 Thanksgiving meals to families in need COMMUNITY Celebrating Main Street and the businesses there Creating visibility to the businesses on Main Street with a goal of driving more commerce A marketing opportunity for all businesses on Main Street Community Outreach Minimal street closures with Main Street course allowing people to still get to Main Street even during the event Find solutions for anybody feeling distressed with event Community Email Offering any business on Main St the opportunity for us to promote their business by sending an email to our 120,000 person database 45% Male 55% Female Median Age: 28 -44 year old Median Income: $88K a year DEMOGRAPHICS CURRENT 10K -$45.00 5K -$35.00 Gym Challenge -$40.00 1K -$10.00 RACE DAY 10K -$55.00 5K -$45.00 Gym Challenge -$50.00 1K -$10.00 PRICES EMAIL MESSAGING Email Database -120K Emails from June to November -1.8M Partner Email Database -180K Emails from June to November Total 720K MARKETING Social Medie (Facebook, Instagram,Google) Ads running from June through November 1M -1.5M Impressions Race Calendar Listing / Pages Raceplace-204K Impressions Active-250K Impressions DIGITAL MARKETING 2019 EVENT SPONSORS THE AWARD S All finishers get an award!