HomeMy WebLinkAboutConsideration of covid-19 related temporary business reopening supportCONSIDERATION OF COVID-19
RELATED TEMPORARY BUSINESS
REOPENING SUPPORT MEASURES
City Council Meeting June 8, 2020
TEMPORARY BUSINESS SUPPORT MEASURES
COVID-19 significantly impacted Seal Beach businesses
State stay-at-home order issued March 19 and shut down all
non-essential businesses
Most local restaurants modified operations to provide take-out
and delivery options
State Resiliency Roadmap issued May 7
Roadmap identifies 4 recovery stages
Stage 2 completely open May 18 – retail and
dine-in restaurants conditionally reopen
TEMPORARY BUSINESS SUPPORT MEASURES
Council member Kalmick request: Staff evaluate what City can
implement to promote stability and future success of Seal
Beach businesses.
Temporary outdoor dining spaces
Marketing plan with Seal Beach Chamber
Future consideration of parklets with Main St
Enhancement Project
TEMPORARY BUSINESS SUPPORT MEASURES
Outdoor Dining:
Social distancing requirements for dine-in restaurants limit indoor space
Outdoor dining is encouraged
Municipal Code addresses outdoor dining on private property
Requirements for seating, hours of operation, noise, parking, lighting, etc.
Outdoor dining not permitted on public right-of-way
Most Main St. restaurants do not have outdoor dining or private space for
temporary outdoor dining
Temporary easing of Municipal Code requirements necessary
Allow for use of private off-street parking, shared dining areas, sidewalks,
etc.
TEMPORARY BUSINESS SUPPORT MEASURES
Temporary Outdoor Dining Permit:
With temporary easing of requirements, permit would allow temp outdoor
dining on a case by case basis
Would address encroachment permit matters, such as liability, indemnification
and insurance requirements
Waive fees
Temporary use would be allowed to continue until 30 days after lifting of
indoor occupancy restrictions
TEMPORARY BUSINESS SUPPORT MEASURES
Main Street Shared Dining Areas:
Most Main Street corridor restaurants do not have outdoor dining
Limited space available for temporary outdoor dining on sidewalks
Proposing two shared/common dining areas for restaurant customers to
take to-go food to
Location at Electric Ave parking lot and at portion of Eisenhower Park
Would be operated 7 days/week, evenings during the week and
afternoons in the evenings on weekends
Staff resources to maintain areas and small scale entertainment early
evenings
Weekly expense not greater than $11,000/week.
TEMPORARY BUSINESS SUPPORT MEASURES
Marketing and Promotion of Seal Beach Businesses:
As our businesses start to reopen, marketing plan would help promote our
business community and bolster customer interest
Drive interest to all Seal Beach commercial districts/areas
Would utilize local resources and conduct in conjunction with Seal Beach Chamber
Consider utilizing theme(s), promotional events, social media and email
campaigns, etc.
TEMPORARY BUSINESS SUPPORT MEASURES
Main Street Streetscape Enhancement and Parklets:
Prior to COVID-19 and the recent outdoor dining interest,
communities looking at different streetscape use options
Parklets have become a focus, for dining and general seating
In light of COVID-19, a number of cities in the region have
accelerated their plans to allow these types of use
The City’s Main Street Enhancement Steering Committee has been
considering a number of ideas and options for this corridor
The idea of parklets being introduced to the Main Street
corridor will be brought forth one the Committee reconvenes
TEMPORARY BUSINESS SUPPORT MEASURES
Recommendation:
That the City Council take necessary action to:
1.Allow a temporary outdoor dining administrative review process for COVID -19
related temporary outdoor dining in public sidewalk areas within the Main
Street business corridor as well as on private property in proximity to
restaurants throughout the community and waive all application fees; and
2.Approve the establishment of two temporary outdoor dining areas within the
Main Street corridor and establish a budget not to exceed $110,000; and
3.Establish a marketing and promotional campaign of $30,000 to be used to
support reopening of Seal Beach businesses; and
4.Direct the Finance Director to include $140,000 in the Fiscal Year 2020-21
proposed budget for this purpose using General Fund Reserves.