HomeMy WebLinkAbout9-28-20 CC Business Marketing PresentationBUSINESS MARKETING CAMPAIGN
OBJECTIVEPromote Seal Beach businesses during COVID-19 by letting community and region know businesses are open and ready to serve customers.
SCOPE OF PROGRAM•Create a logo and slogan•Establish identifiable signage•Create webpage and social media campaign•Develop contests to promote businesses•Advertise in local and regional markets•Create video promoting businesses•Create email marketing campaign
STATUS•Launched campaign approximately 3 weeks ago•Banners, signs, posters are up•Webpage and social media campaigns created•Weekly drawing contest began w/ focus on visiting businesses•Beginning advertisement campaign•Email marketing campaign created•First video promoting businesses created
SEAL BEACH BUSINESS VIDEO
WHAT’S NEXT?•Additional advertising, banners and signage•Attention upon regional market•More contests promoting businesses•Additional marketing video(s)•Additional email marketing•Campaign to continue through remainder of year and into early 2021
•Continue to “Hold Fast” Seal Beach!•Shop local and support your local businesses•Your support is always appreciated and critically important at this time•Most businesses are back open and ready to serve you when you are.