HomeMy WebLinkAboutCC Res 3533 1985-11-12
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RESOLUTION NUMBER ~~~
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A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
SEAL BEACH DECLARING ITS INTENTION TO ESTABLISH
A BUSINESS IMPROVEMENT AREA PURSUANT TO CALIFORNIA
STREETS AND HIGHWAYS CODE SECTIONS 36500. ET ~.
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THE CITY COUNCIL OF THE CITY OF SEAL BEACH HEREBY FINDS. DETERMINES, RESOLVES
AND ORDERS AS FOLLOWS:
Section 1. The City Council hereby declares its intention to establish a
Business Improvement Area pursuant to California Streets and
Highways Code Sections 36500. et seQ.
Section 2. A description of the boundaries of the proposed Business Improve-
ment Area is attached hereto as Exhibit A.
Settion 3. A hearing shall be held by the City Council to consider estab-
lishment of such Business Improvement Area. The time and place
of such hearing shall be as follows:
TIME:
7:00 p.m.
November 25, 1985
PLACE: Council Chambers
City Hall
211 Eighth Street
Seal Beach. California 90740
Section 4. The City Clerk is hereby authorized and directed to cause notice
of the hearing to be given by both the following:
(alOne publication of this resolution in a newspaper
of general circulation in the City.
(bl Mailing of a complete copy of this resolution to
each business in the proposed Business Improvement
Area.
Publication and mailing shall be completed at least ten days
prior to the time of the hearing.
Section 5. The proposed uses to which the proposed revenue shall be put
are the general promotion of business activities in such
Business Improvement Area and are more particularly set forth
on Exh~bit B. attached hereto.
Section 6. A description of the system of charges which will be used and
the businesses upon which the levy will be made are set forth
on Exhibit C. attached hereto.
Section 7. The City Council hereby finds and determines that the charges
to be imposed pursuant to the proceedings comtemplated by this
resolution are based upon a reasonable classification of
business. giving consideration to various factors. including
general benefit to business and the degree of benefit received
thereby.
Section 8. At any time after the adoption of this resolution, but not
later than the close of the hearing, any owner of a business
liable to be charged or such owner's authorized representative
may make written protest against the establishment of the
proposed Business Improvement Area. Such protests shall be in
writing, shall be executed subsequent to the date of adoption
of this resolution, shall contain a description of the business
in which each signer thereof is interested sufficient to
identify the same. and if the signers are not the owners of such
business. the written protest shall contain or be accompanied
by written evidence that such signers are the authorized
representatives of the owners of such business. At the time
Resolution Number";S.!3
set for the hearin9, the City Council shall proceed to hear
and pass upon the protests to the proposed Business Improve-
ment Area, Any such protests may be withdrawn, in writing,
at any time prior to the conclusion of the hearing,
PASSED, APPROVED AND ADOPTED by the City Council of the City of Seal
at a meeting thereof held on the day of
1985 by the following vote:
Beach
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AYES:
Councilmembers
NOES: Councilmembers
ABSENT: Councilmembers
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Mayor
ATTEST:
City Clerk
STATE OF CALIFORNIA)
COUNTY OF ORANGE ) SS
CITY OF SEAL BEACH )
I, Joanne M. Yeo, City Clerk of the City of Seal Beach, California, do
hereby certify that the foregoing resolution is the original copy of
Resolution Number on file in the office of the City Clerk,
passed, approved and adopted by the City Council of the City of Seal
Beach at a regular meeting thereof held on the day of
, 1985.
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City Clerk
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Resolution Number ~~~
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EXHIBIT A
BUSINESS IMPROVEMENT DISTRICT
Beginning at the centerline intersection of Pacific Coast Highway and
Main Street as shown on Tract No. 1817 filed in Book 82, Page 31 of Miscellaneous
Maps recorded December 15, 1955, in Orange County, California;
Thence, southeasterly along the centerline of Pacific Coast Highway to
a point of intersection with the northerly projection of the centerline of the public
alleyway lying between Main Street and 10th Street;
Thence, southerly along the centerline of the said alleyway to the intersection
of the centerline of the public alleyway lying 117.5 feet northerly, more
or less, of the northerly right-of-way line of Electric Avenue;
Thence, westerly along the centerline of the said alleyway to the northerly
projection of the line dividing lots 1 and 2, Block 209. Bay View Tract,
Miscellaneous Map Book 3, page 19, Records of Orange County, California;
Thence, southerly along said lot line to a point on the most southerly
right-of-way line of Electric Avenue;
Thence, easterly along said southerly right-of-way line to the intersection
of the centerline of the public alleyway lying between Main Street and
10th Street;
Thence, southerly along the centerline of the said public alleyway to
the intersection of the centerline of the public alleyway lying 157.5
feet. more or less, northerly of the centerline of Ocean Avenue;
Thence, westerly along the centerline of the said public alleyway to the
easterly right-of-way line of Main Street;
Thence, southerly along said easterly right-of-way line to the centerline
of Ocean Avenue;
Thence, westerly along the centerline of Ocean Avenue 130 feet, more or
less. to the southerly projection of the line dividing lots 8 and 9, Block
8, Bay City Tract, as recorded in Map Book 3, page 19, records of Orange
County, California;
Thence, northerly along said lot line 157.5 feet, more or less, to the
centerline of a public alleyway;
Thence, westerly along the centerline of the said public alleyway to the
intersection of the centerline of the public alleyway lying between 8th
Street and Main Street;
Thence, northerly along the centerline of the said public alleyway to
the westerly projection of the lot line dividing lots 33 and 35, Block
108, Bay City Tract, Miscellaneous Map Book 3, Page 19, records of Orange
County, California;
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Thence, easterly along said lot line and its projection 66.25 feet;
Thence, northerly on a line parallel to the centerline of Main Street
to a point on the most northerly right-of-way line of Electric Avenue;
Thence, westerly along said northerly right-of-way line to the southerly
projection of the centerline of the public alleyway lying between 8th
Street and Main Street;
Thence, northerly along said alleyway centerline to its intersection with
the centerline of Pacific Coast Highway;
Thence, easterly to the point of beginning, all in Orange County, California.
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Reso 1 uti on Number :!5".a3
EXHIBIT B I
PROPOSED ANNUAL BUDGET
EXPENDITURES
COSTS:
Postage, Supplies & Printing 1,000
Directory 2,500
Sidevla 1 k Sa 1es 2,000
Easter Program 1,000
Christmas Program 1.500
Subtotal 8,000
Part-Time Director @ $lOOO/mo 12,000
Secretarial,Accounting @$250/mo 3,000
Office Rental @$250/mo 3,000
Subtotal 18,000
TOTAL 26.000
REVENUES
CHARGES: I
50 Non-retail @$100 5,000
37 Small Retail @$150 5,550
37 Large Retail @$270 9,990
Subtotal 20,540
Voluntary Contributions & Fund Raisers 5,460
TOTAL 26,000
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Resolution Number ~~
EXHIBIT B-1
PROPOSED ACTIVITIES
1. Increased communication and cooperation among all businesspersons,
retailer and non-retailer alike, through dissemination of newsletters
on a re9ular basis and special bulletins, when necessary; publication
and distribution of business directories; etc.
2. Monitoring and working with the City Council and staff on entrance
si9ning to Old Town, architectural and signage guidelines, parking,
new street lights and benches, police protection, parade coordination,
etc.
3. Scheduling workshops and seminars on such topics as: customer service,
problems/strategies of the professional or service business, interior
and window display techniques, security, advert~sing and promotion,
merchandising, etc.
4, Business recruitment efforts, both volunteer and through the paid staff,
to assist property owners in leasing vacant space.
5. The planning and scheduling of two major sales promotions: Spring
Sidewalk Sale in March and'Fall Sidewalk Sale in October.
6, The promotion of Old Town Seal Beach through involvement in already-
scheduled events, such as lO-K Runs, the Rough Water Swim, etc. These
events, while not usually beneficial in immediate sales, do serve to
bring people into the area and offer valuable exposure, They also
offer an opportunity for media coverage, which does not often happen
during sales promotions.
7, Emphasis on Christmas programming, , . A Santa Claus for Old Town,
properly housed. Also, improvements and upgrades of street decorations
and the Christmas parade.
8. The hiring of a paid professional Director, who will be responsible for
seeing that the promotions, services and other activities described in
this proposed program are carried out.
Resolution Number ~~~~
EXHIBIT C
~ROPOSED CHARGE FORMULA
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The proposed charge formula is designed, as fairly as
to generate fees from the affected businesses in relation
benefits they will derive from the various activities.
possible,
to the
Businesses within the boundaries of the proposed district have been
separated into four classifications. These classifications are Retail,
Professional, Service and Non-Retail, Other.
Businesses classified as Professional include, but are not limited to:
Accountants, Architects, Attorneys,
Chiropractors, Consultants, Dentists,
Designers, Draftsmen, Engineers, Interior
Designers, Optometrists, Osteopaths,
Physicians, Surgeons, Veterinarians
Businesses classifiedas.Service include, but are not limited to:
Advertising Brokers, Banks, Barber Shops,
Beauty Shops, Contractors, Developers,
Employment Agencies, Insurance Agents and
Brokers, Escrow Agents, Real Estate
Brokers and Agents, Savings & Loans, Secretarial
Services, Shoe Repair Shops, Stock & Bond Brokers,
Thrift & Loan Companies, Travel Agencies
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Businesses classified as Non-Retail, Other include, but are not limited to:
Auto Repair, Carpet Cleaners, Hotels,
Laundromats, Locksmiths, Motels,
Newspapers, Office Buildings, Photographers,
Plumbers, Radio & TV Repair, Theatres
Businesses which do not fall into any of the above classifications will
be classified as Retail.
All firms classified as Professional, Service and Non-Retatl, Other
will pay a fixed rate of One Hundred Dollars ($100.00) per year.
Retail businesses will pay an annual charge based on the
following square footages:
0- 999'square feet $150
1,000 or more square feet $270
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