HomeMy WebLinkAboutDIXON PresentationDIXON RESOURCES UNLIMITED
Parking Support Services for
the City of Seal Beach
Before 2016, parking management in Seal Beach was
mismanaged.
The City was prepared to sign into a turnkey solution costing
$600,000, which was like overpaying for a used car.
Fortunately, DIXON Resources Unlimited was retained to assist
with managing the parking program at a significantly lower
expense, resulting in the City generating revenue from the
parking program.
With the DIXON team's assistance, the City ran several
technology pilots, including pay stations and other technology
improvements. Previously, parking enforcement officers were
physically chalking cars and issuing paper citations.
•Parking Improvement Projects:
•Web-based parking application for virtual parking permits.
•Automated License Plate Readers (ALPR) for enforcement.
•Electronic parking citations.
•Ongoing Projects:
•Discussions with the Coastal Commission on parking regulations related to timed and metered parking in coastal access areas.
•Shared parking agreements with:
•Rossmoor Center
•So. Cal. Shipping
•DCOR
•CRC
•New policies for timed parking within beach lots for coastal access.
•Expansion of Work:
•Citizen-Council Parking Advisory Ad Hoc Committee.
•Coastal Development Permit support.
•Monthly Reporting/Rapid License Plate Reader Report.
•Stakeholder engagement.
•Public outreach.
•Other support as directed by the City Council.
•Expertise in Parking Management:
•DIXON Resources Unlimited specializes in
comprehensive parking management solutions tailored to municipal needs.
•Experience with Coastal Communities:
•Proven track record of successful parking projects in coastal cities, understanding the unique challenges and regulatory requirements.
•Innovative Technology Solutions:
•Implementation of advanced technologies such as
Automated License Plate Readers (ALPR) and web-based parking applications.
•Regulatory Compliance:
•Expertise in navigating and complying with Coastal Commission regulations and other relevant authorities.
•Strategic Planning and Policy Development:
•Assistance in developing and implementing effective
parking policies and strategies to optimize parking
resources.
•Stakeholder Engagement:
•Proven ability to facilitate stakeholder engagement and public outreach to ensure community buy-in and support.
•Customized Solutions:
•Tailored consulting services to address the specific parking needs and challenges of Seal Beach.
•Track Record of Success:
•Demonstrated success in improving parking systems and enhancing overall parking management efficiency for other municipalities.
•Comprehensive Reporting:
•Regular and thorough reporting to keep the City informed of progress and outcomes, ensuring transparency and accountability.
•Support for Ad Hoc Committees:
•Expertise in supporting Citizen-Council Parking Advisory Ad Hoc Committees and other advisory bodies.
•Cost-Effective Solutions:
•Providing cost-effective strategies and solutions that maximize the City’s parking resources and budget.
•Technical Innovation Recognition:
•Received the Parking Today Technical Innovation
Award for being the first West Coast city with a fully
integrated, end-to-end parking management system.
•Online Permit Renewal System:
•Launched an online permit renewal system in
December, delayed due to the pandemic.
•Transitioned from physical transactions at City Hall
to a fully online system for purchasing various
parking permits, easing the process for residents
and staff.
•Rapid Advancements in Parking Technology
•The parking industry continuously evolves with new
technologies, vendors, and innovations, making it
essential to stay updated to provide efficient and
effective services.
•DIXON's Strategic Advantage
•With DIXON's extensive industry connections and
contacts, we can leverage the latest advancements
and maintain a cutting-edge approach to delivering
superior parking services to the community.
DIXON Contract $45,000 annual (Monthly $3,750*)
In Southern California, most beach cities have dedicated parking departments with personnel including a
parking manager and support staff
Parking manager positions range from $75,000 to $125,000 annual
DIXON coordinates and supports parking initiatives (typical for a city parking manager)
-Vendor management
-Data collection
-Program optimization
-Reporting
-On-call services
-Coordination of grant applications and coastal permit submissions
-Troubleshooting
Since DIXON's support began in 2017, paid parking revenue has increased by over 40%.
DIXON fees are less than 2% of the annual paid parking revenue
*Increase in 2023/24 was in support of Ad Hoc Committee support, including citywide parking survey
FY 2020-21 FY 2021-22 FY 2022-23 FY 2023-24
$ 2,969,025.69 $ 2,895,258.67 $ 2,606,708.17 $ 1,990,492.83
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