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Home My WebLink AboutStrategic Planning Session PresentationStrategic Planning Session November 8, 2025 8:00 am' Breakfast 8:15 am Mayor/City Manager 8:25 am Public Comment 8:55 am -Break- Agenda 9:15 am Session 1 10:30 am! -Break - 10:45 am' Session 2 11:30 am' Debrief 11:45 am Open Forum and Lunch Discussion Topics ✓ Billboards ✓ Marine Safety and Police Substation Building ✓ Main Street ✓ Paid Parking on Main Street ,%/, Business First Working Group ✓ Olympic Committee and Special Events k :11 ■►►►[ :� �■I l i N ONO - wry r _ - l3q • `T�■■� ��" Credit MyLoupe 170474497 ` -* �s f All a OYA SPEC1RC a all _ MEASURABLE ACHIEVABLE RELEVANT TIME -BOUND Candor A culture of open communication, trust, and transparency that leads to engagement and commitment. Objective Staff is seeking consensus direction from the Council on defining goals and next steps. Icebreaker "What Olympic sport would you compete in?" Digital Billboards on City -Owned Property • Project Overview & Background • Current Status • Potential City -Owned Sites Bene rty Manor Well r ■ r � r Tennis and Pickleball Center s .t �r ri ✓S� .� .r _ 'xr ' ti �- � �• �-+•. +yam ��. `�'��:�i�.}�� '`��---~_�+fir=x'-•� '��'�.,:�, .'+- �� •'� �`-_ti►-• "�~�� -r• .. WO V, w - W-7� Beverty Ma 0 r WeU Site if DigitaE BlLLboards on City -owned Property • Regulatory & Code Considerations Anticipated Concerns • Benefits to the Community • Next Steps -NViAr,NNUAL 01"ZI CAR SHOW 4 AIM^3 PM ON N1iiPWiWCET. SEAL KACh- CA L! LGHQ/PD Substation - Overview 1930 Original Construction 4. 2010 Facility Assessment 2020 Needs Assessment • New Building Option — 8,500 SF 12 LGHQ/PD Substation • Anticipated Cost —$15M; Current Appropriations —$4.4M • Competitive Strategy: • Project Readiness (i.e., permit ready, shovel ready) • Community Engagement • Include Ecological & Socio -Economic Benefits • SMART Option: RFP for design/permitting/program management • Closing the $10M Gap • Source #1: Grants/Appropriations • SMART Option: RFP for Grant Writing/Legislative Advocacy • "Future Focus": Identify opportunities for rnatchingfunds • Source #2: Debt (i.e., loans, bonds) • SMART Option: Pledge alternate revenue source • Source #3: Introduce Revenue Generating Component In "Future Focus": Incorporate commercial and/or other components 13 Greater Main street/Pier/Beach Vision Concept 5. Main Street - over-all LEGEND Public Parking ® Private Parking .. 5. Main Street - C' ' tei ection SEATING AREA. Crry HALL LIGHTING ENHANCED INTERSECTIONS ENHAt NEW i!REE T TREESMAIN STREETdb I - 5. Main Street - Ocean ntersection gar PHOTO SPOTS ! - I Il]�• WAVFINDING SIGNAGE lk t!.••y LEGEND Public ParY;i:g y, flfKE �:.:: Y•Y. 5. Main Street - Comm ,.A 51 RcET, GNI W W Q r ffilersectiofI DRAFT LEGI 5. Main Street - Coastal Intersection f • � y BAY Hyl r; ICONIC ENTRY MONUMENT f LEGENO L Fn aM Fu.sK ENHANCED CROSSWALKS STREET MURALS Main Street Beautification SMART Options - Incremental Affordable Solutions Support Business First! •Decorative Lighting •Brighter Bulbs - O&M Entry Archway •Lions Fundraising •City Contribution - TBD •Wayfinding Signage •Develop Signage Program •Character/branding guidelines •Parking Stall Restriping •Enhanced Visibility - O&M •Pressure Washing/Beach Maintenance/Upkeep •Contract •In -House: F/T & P/T Maintenance Staff "Future Focus" Ideas: • Bike Corrals @ Key Interest Points • Community Seating Area Decorative Intersection/Crosswalk Pavement Decorative Lighting & Infrastructure • Enhanced Path of Travel/Sidewalks • Photo/IG Spots • Trees 17 Main Street Specific Plan Vacancies Franchises Entertainment SMART Option: Amend/Update Main Street Specific Plan Paid Parking on Main Street SMART Option: Staff will return to the Council in the first quarter of 2026 with a proposal to consider implementation ofaid parking on Main Street. p p g .g SESSION BREAK kw- Business First Initiative Foster business outreach and engagement • Support business retention and business attraction efforts Identify challenges and opportunities for support SMART Options: • Implement Business First Concierge Program • Creation of Business First working group/develop business attraction strategies 21 City Co -Sponsored Event Classic Car Show • Run Seal Beach Christmas Parade • Veterans Day • Memorial Day • Christmas Tree Lighting Special Events Permitted Special Events • Lions Club Fish Fry • Turkey Trot • Arts and Crafts Fair • Surf Contest • Fishing Derby • Memorial Services • Block Parties • Commercial Filming • CPENA Events AT THE SEAL BEACH PIER July 13, lla-7p & July 14, Ila -6p fish, b:,o .w beer, bands �/un? FREE 4NWGh r+ r • Annually the City approves roughly 50 special event permits • All special event permit applications are reviewed by all departments to assess safety and impact • The special applicant is responsible for the cost of the services provided in support of their event (exception City Co -Sponsored Special Events) • Special events take place in all areas of town including the beach, Main Street, shopping centers, parks and private property Z2 Special Events Special events are known to bring visitors and generally support economic development. They also bring impacts to the overall community with traffic, noise and crowding. SMART Option - Is the City Council content with the current existing special event schedule or would the Council be open to expanding the schedule by growing existing special events or adding new events. IN*# Possible Future Special Events • Farmers Market • Community Concerts Pickleball Tournament • Sandcastle Contest + Beach Volleyball Tournaments • Triathlon • Craft Market • Main Street Event • World Cup Viewing Party 23 Los Angeles Olympics 2028 15,680 total athletes between Olympics and Paralympics 49 total sites across Southern California Long Beach is hosting the second most events outside of LA Long Beach is confirmed to host 18 events in 7 different sites Olympic games are July 14-30, 2028 Paralympic games are August 15-27, 2028 A nticipated 10-15 million ticketed fans Seal Beach Considerations • Transportation Safety • Activation opportunities Education and outreach • Visitor accommodations Stakeholders • Marketing • Financing What is the City's Mission? • Create positive resident experience • Attract visitors to City • Reduce impacts to residents SMART Option - Create an Olympic Planning Committee and goals for the committee. -J'TJ�. _ -� it - - :.^_ -•t :4 .." n�'� - - �:.F -S` - - Ilk Vq _ 7 fdwit Iwo- 7lLl W Y� Thank You IAY low , - UJ,2 i—� � '+�. �4 .rte =?]:.. - _ _ � .-1 •3 �r ti� - r 7.. � ��, 1: 'µ L••1