HomeMy WebLinkAboutStrategic Planning Session Report PowerPointSTRATEGIC
PLANNING
SESSION
REPORT:
UPDATE
November 8, 2025
April 27, 2026
OVERVIEW
•Staff began planning in summer of 2025.
•Unlike in previous years where a consultant was used, staff fully
executed the meeting. Achieved cost savings, narrowed in on
specific goals, and offered more opportunities for community
engagement.
•The public meeting was held on November 8, 2025, and was an
opportunity for council members to gain consensus and provide
direction to staff.
•The meeting was advertised, open to the public and included
multiple public comment opportunities.
•By the end of the session, eight (8) SMART goals were created.
⚬SMART = specific, measurable, achievable, relevant, time-
bound.
•Several items were highlighted during the workshop and
placed on a Future Focus List to stay on track of the agenda but
capture items that need additional consideration at a future
date.
www.sealbeachca.gov
GOAL #1:
Provide a billboards progress report for Council consideration.
✓Vendor reference checks are substantially complete as part of the project’s due
diligence process.
✓An initial coordination meeting has been held with Colantuono, Highsmith &
Whatley to review key legal considerations and confirm the framework for the
agreement.
✓Draft agreement development is underway, with initial terms and structure
currently being developed.
GOAL #2:
Facilitate further discussions in order to prepare a roadmap for
constructing the Lifeguard Headquarters / Police Department
Substation.
✓Presented preliminary conceptual strategies at the CIP Study Session and initiated
discussions to establish a roadmap for project construction.
✓Evaluated initial funding strategies, including potential revenue sources to support
debt service if financing is pursued.
✓Conducted preliminary discussions with external agencies regarding current and
future grant and financing opportunities.
✓Consulted with California Coastal Commission staff regarding permitting
considerations and similar coastal projects.
GOAL #3:
Complete smaller-scale beautification projects in the
Greater Main Street Area that can be funded by the current
adopted budget.
✓Greater Main Street Vision Plan has been shared with Council. Will share
with Business First Working Group upon committee formation.
✓Main Street on-street parking stalls have been restriped. “NO U TURN”
signage repainted.
✓Main Street streetlight demonstration fixtures have been installed. Full
corridor deployment is pending Council feedback.
✓Preliminary staff-level conversations have been had regarding part time
Maintenance Aide pay scale.
✓Preliminary staff-level conversations have been had regarding staffing
levels to support Greater Main Street Area maintenance, including
pressure washing.
GOAL #4: Provide a paid parking staff report to Council.
✓Parking Municipal Code updated to reflect current parking technology.
✓Code language amended to reflect paid parking in off-street lots only.
✓First reading of Code change at April 13 City Council meeting.
✓Second reading April 27 City Council meeting.
GOAL #5:
Create a Business First Working Group to evaluate the Main
Street Specific Plan and consider updates related to
franchises, entertainment, and other changes.
✓The creation of the Business First Ad-Hoc Committee was approved by the
City Council on January 26, 2026.
✓Confirmation of the Committee appointees was approved at the March 23,
2026 City Council meeting.
✓First meeting on May 20th, 5:30 pm.
GOAL #6:
Consider opportunities for the expansion of special events
citywide.
✓On March 20th a new weekly farmers market opened at the base of the Seal
Beach Pier.
✓Staff is currently considering an expansion of the summer concerts to include a
closure of Ocean Ave between Main Street and 10th Street. The applicant has
submitted this request, and it is in review by the City.
✓The City will be hosting a Senior Resource Fair in May at the North Seal Beach
Center, and a “Pink Walk” on October 3rd.
.
GOAL #7:
Create an Olympics Working Group for the 2028 Summer
Olympics in Los Angeles.
✓The Olympic Committee was formed at the council meeting on January
26th.
✓Committee members have been appointed.
✓Committee has held first meeting. Meeting are open to the public.
GOAL #8:
Communicate the Strategic Plan to the public and Council.
✓Released the Strategic Planning Session report, provided a presentation to
Council on January 26, 2026, and shared the report via the newsletter, social
media, and community meetings.
✓Provided update to Council on April 27, 2026.
NEXT STEPS
•Progress and status updates for the goals will be reviewed in 90 to 120
days.
•City Council guidance on Future Focus items will occur separately from
the eight (8) SMART goals.
VIEW THE REPORT
HTTPS://WWW.SEALBEACHCA.GOV/CITY-OF-SEAL-BEACH-STRATEGIC-PLAN