HomeMy WebLinkAboutPC Res 96-17 - 1996-04-17
RESOLUTION NUMBER 96-17
A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY
OF SEAL BEACH RECOMMENDING TO THE CITY COUNCIL
APPROVAL OF ZONING TEXT AMENDMENT 95-1, AMENDING
ARTICLE 18, SIGN PROVISIONS, TO ESTABLISH STANDARDS
FOR THE DISPLAY OF TEMPORARY ADVERTISING BANNERS IN
COMMERCIAL ZONES
THE PLANNING COMMISSION OF THE CITY OF SEAL BEACH DOES HEREBY
RESOLVE
Section 1 At Its meetmg of March 20, 1996, the Planning Commission
conSIdered and approved ZOning text Amendment 95-1 ThiS amendment will amend Article 18 of
Chapter 28 of the Code to estabhsh standards for the display of temporary advertlsmg banners m
commercial zones wlthm the City of Seal Beach
SectIon 2 Pursuant to 14 Cahf Code of Regs 9 15311 and ~ II B of the
City's Local CEQA GUldehnes, staff has determined as follows The apphcatlon for ZOning Text
Amendment 95-1 IS categoncally exempt from review pursuant to the Cahfornla EnVIronmental
Quahty Act pursuant to 14 Cahf Code of Regs 9 15311 (Accessory Structures), because It
consIsts of placement ofmmor structures accessory to eXlstmg commercial faClhtles, mcludmg
on-premises SIgnS, and, pursuant to ~ 15061(b)(3), because It can be seen With certamty that there
IS no pOSSibility that the apploval may have a Significant effect on the environment
Section 3 A duly notIced pubhc heanng was held by the Planning CommiSSion
on September 6, 1995, to conSider Zone Text Amendment 95-1 The CommissIOn continued the
heaTIng to November 8, 1995, January 17, 1996, February 21, 1996 and finally to March 20,
1996
Section 4
The record of the heanngs hsted m Section 3 mdlcate the followmg
(a) At said pubhc hearing thele was oral and wntten testimony and eVidence
received by the Planning CommIssion
(b) The proposed text amendment wllllevlse the City's zOning ordmance and
enhance the ablhty of the City to ensure orderly and planned display of temporary advertlsmg
banners m commercIal zones
Section 5 Based upon the fact~ contamed m the record, mcludmg those stated
m ~4 of this resolution and pursuant to ~~ 28-2600 oflhe City's Code, the Planning CommiSSIon
makes the follOWIng findmgs
(a) ZOning Text Amendment 95-1 IS consistent With the provIsions of
the VaTIOUS elements of the City's General Plan Accordmgly, the proposed use IS consistent With
the General Plan The proposed amendment IS administrative m nature and WIll not result m
changes mconslstent with the eXlstmg prOVISIons of the General Plan
(b) The proposed text amendment will allow Seal Beach merchants
additional latItude to advertIse their busmesses SpeCifically, thIS amendment will allow temporary
banners to be displayed by a busmess up to ninety (90) days per calendar year, where banners are
currently prohibited
(c) The proposed text amendment will not result m any Significant
adverse Impacts
SectIon 6 Based upon the foregoing, the Planning CommIssion hereby
recommends approval of ZOning Text Amendment 95-1 to the City CounCil subJect to the
following
D \. '\ZONIoIGTEXT AMENDMENTs\95-1 REsoU/T1ON Be DC
Planning (onllll/\IIon ResolullOn No 96-17
April 17, 1996
1. Article 18. Section 28-208 5 Banner of Chapter 28 of The Code of the City of Seal
Beach IS hereby added to read.
"A temporary exterior sign composed offabnc or flexible matenal wIth no enclosmg
frame"
2. Article 18 SectIon 28-279 5 TemDorarv Sign of Chapter 28 of The Code of the CIty of
Seal Beach IS hereby added to read
"A sign which IS mstalled for a limIted tIme and IS not constructed or mtended for
long-term use"
3. Article 18 Section 28-1801(3) of Chapter 28 of The Code of the C'ltV of Seal Beach IS
hereby renumbered to Section 28-1801(4)
4. ArtIcle 18 Section 28-1801(3) of Chapter 28 of The Code of the CltV of Seal Beach IS
hereby added to read
"28-1801(3)
Temporary Banners
Temporary banners are permitted m the Limited C'ommerclal (L-C),
Commercial Office (C-O), ServIce CommercIal (C-I), MaIO Street SpecIfic
Plan and General Commercial (C-2) zones as follows
(a) A "Temporary Banner Permit" shall be obtamed from the
Department of Development Services each time a banner(s) IS to be
displayed A permIt for a banner will allow one (I) banner for each
buildmg face of a busmess which fronts a street or parkmg area
(b) The application fee for a permIt to display a banner shall be
established by resolution of the City Council and set forth m the
City's fee resolution
(c) Banners shall be permItted for a penod not to exceed D1nety (90)
days per calendar year Banners shall not be displayed longer than
thirty (30) days 10 succeSSion, with a penod of not less than SIX (6)
days between the times a banner IS dIsplayed by the same busmess
(d) The size of a banner shall not exceed one (I) square foot per hneal
foot ofbUlldmg frontage, or thirty (30) square feet maximum A
banner for a busmess fi ontmg, or adjacent to, a street with a speed
limit of thIrty-five (35) miles per hour or more shall be permitted an
additional one-half square foot per lineal foot offrontage, not to
exceed 45 square feet total for the bannel
(e) A banner shall be used only as supplemental advertlsmg for a
busmess and may not substitute for a permanent sIgn
(f) A banner(s) shall be pelmltted only IfltS display does not obstruct
the view of any adJ OImng bu~messes, or any signs, permanent or
temporary, connected with adJOImng busmesses
(g) Banners shall be permitted to be mounted on the faSCia or wall only
Banners shall not be permItted on the roofs of bus messes or over a
public nght-of-way, exceptmg on legally permitted overhangs of the
public nght of way when the banner proVides a mlmmum head
clearance of eight (8') feet
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D' '-ZoNINGTEXrAMENDMENTS'\95-1 REsoWTlON Be ac
Planning ('0011I11"'011 RelolullOn No 96-17
April 17, 1996
(h) Banners shall be tightly secured Torn or damaged banners shall
either be replaced 01 removed entll ely
(I) The apphcant shall bnng the banner to the City for reView 10
conJunction with the apphcatlon form The removal date shall be
affixed/marked to the banner by the Department of Development
Services If the removal date of a banner IS removed or otherwise
tampered With the banner permit shall be deemed expired and Ihe
banner shall be ImmedIately removed
(J) Fees for temporary banner use shall apply to mdlvldual busmesses
only A banner, on pnvate property, mtended for the promotion of
a sale mvolvmg an entire shoppmg center, or for a pubhc purpose
(I e a Red Cross blood dnve, etc ) shall be exempt from the
apphcatlon and depOSit fees set forth above
(k) This section shall not apply to City sponsored banners hung over
pubhc nghts-of-way
Temoorarv Banner Amortization Penod TempOlary banners which do not
conform to this ordmance shall, wlthm 30 days, be removed or made to conform"
Section 7 The PlanDlng Commission recommends the City Council direct staff
to schedule a heanng before the Commission aftel SIX (6) months to review the effectiveness of
the proposed text amendment
PASSED, APPROVED AND ADOPTED by the Plannmg CommIssion of the City of Seal Beach
at a meetmg thereof held on the 17th of Apnl, 1996, by the followmg vote
AYES CommissIOners
Brown, Campbell, Dahlman, Sharp
NOES Commissioners
ABSENT CommIssioners Law
'-fJ~
Patncla E Campbell,
Plannmg Commission
("
Whittenberg, Secretary
PlanDlng Conurusslon
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D \. \.ZONINGITEXT AMENoMENrs\.95-1 REsoumoN BC Be