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Home My WebLink AboutAGMT - Quijote Corp. (dba Sensis) [Website Redesign] SEA( '� BF ,� s C.1 coaocar„:-70% �o at ceiFgeaCA Cpl ti NTV �.- CITY HALL 2I I EIGHTH STREET SEAL BEACH,CALIFORNIA 90740 (562)43I-2527•www%%•XI.sea I-beach.ca.us July 18, 2011 Quijote Corporation 811 West r Street, Suite 300 Los Angeles, CA 90017 Attention: Jose R. Villa Dear Mr. Villa, On September 14, 2009, the City of Seal Beach and Quijote Corporation entered into an agreement for website redesign services. At that time, the City Council also approved Quijote Corporation to host the website. At this time, the City no longer wishes to have Quijote Corporation provide website hosting. Pursuant to Section‘5.1 of the professional services agreement, the agreement may be terminated by City, without cause, upon giving the other party written notice thereof not less than thirty (30) days prior to the date of termination. This letter serves as such notice and will be effective August 18,2011. Thank you for your services provided. Please contact Sean Crumby, Assistant City Manager, at(562)431-2527 extension 1318 if you have any questions. Sincerely, CITY OF SEAL BEACH 9351-k-R • L Jill R. Ingram City Manager JRI:sc 7S 'S i t` a <� i k5 v ,U. T . w > , r G., C. '�yM 'C� � J � � � t r i q lyyvv 1. r f,,. t ...k.`,,„:141-,.....a. ro� t a li f '� i ^ " } P's Zn% `t� L C dp t {rl a �. ,, , ,3 t 4 e.„1, .P t� 'k ei a ,a i ;he t,-- s .) = •-� .„,-S.,1-....1.", G" '� 5 s �n4r`+ ,sq. c`�Y�- 9'r' in " ' A ., �. 6" , 7 �. , I� 5 P[�``,...,[/\i, , �. rmU' ��F SEA!gf.'.'� .y °P F. Ek SJl47,5r l,..f YR� #Y , ' r ±'?k :i C's f,f 4 Ntr i4 Y p „ '''1 0 x:.Q 't '+� iLS .e u Yb 'A 5:f � t 1 ♦t> ;:•':: a�,i� � � � � C,)? Gda '4Ct � bti� , M e i A � I l 4 # 1 \P f } N 4 1� �� c( v'e'.i A .i��i`�� "4t / '. �,t r t V � v �' S ?k4.-1:. Z I"t ul � R`'»{lficC ,� d t 0 ,u, e :s . t 4,t / .i.44,,;., :„V .'rest t r f a'v 'rr _ .- .E o 1 ¢ qt ,i x- c ew t er 1 ” t o 2 s r. ,1 94:• 1 • . i f f .✓,.0 Y 1.1 L r ;fts.: vti ar A 'y �i v @ r F' '?■ ve -Itt � �\ � k T.ri„�� , i i• R tiwr �.y'4 a �� v , ^.k{e C� Boj S° �� C}�,P , Fr , s; *fro f ' P� t , xu� iYt g lr S t . ,E :t a' ^x 4 ,W a P, a) r.y It `u ..);', tt4 ' to vd r5. v s 'n ,r +t T O V?• 4=' It *K_�g. 4'••'2 •Vr� } ir+,rNt M.o..?f a. r� { ,.,w i,l t: ^'t „.„, ?. ,6a 'S t�r v tr g4 a.P `- s`•11•••:: 8 CIT1 HALL121 I EIGHTH STREET ._ H i , L.1 f ” r i`" a r T t, t t•kr, Ot' v C r'' v , 'I! t't.. ,,'�" X„�f s Y e*Yt x p ,j P � � z L' e.: 'I%?1 N `: is ;.:." a�m r4 �j„SF 4L aEAC HNC ALIFORNIA 1(17111tJ�- u�.-;47;4 t.;iti-7' r:...,....,;,::il �:. 4.a,",, ,. -+:°.'_ .i.tv t:i,'iv.4ritit(:`•Y,. ,�.e3:4 itx.t P,. >_,:'Yri,tid kn.hli6•1�F31.'S�?7 ,�,i,j1.,LIb}�.h-,g: sfi t ^Ps r 4. t 1:c8i,q M ( tay P , ,1 "l',..141...17.1.'"4"1,‘,..;1% 4 i'Yl't' Tf' 4p i '- r7 rrx P ` 1 rr '7. C + r' 1"a'u�. 7 v ee t.;J ' L S.:e.L.�. ."N v 4 '1(t` +'y nr'�' . ".J:kJ...it-t........:. ....? At.4 •;,,,,,,,,70,,' , ad, a�n L ..�,+ .:,.t.ud'r vied._ ,,, . '"r:s�} �.ir.r., July 18, 2011 Quijote Corporation 811 West 7`f Street, Suite 300 Los Angeles, CA 90017 Attention: Jose R. Villa Dear Mr. Villa, On September 14, 2009, the City of Seal Beach and Quijote Corporation entered into an agreement for website redesign services. At that time, the City Council also approved Quijote Corporation to host the website. At this time, the City no longer wishes to have Quijote Corporation provide website hosting. Pursuant to Section 5.1 of the professional services agreement, the agreement may be terminated by City, without cause, upon giving the other party written notice thereof not less than thirty (30) days prior to the date of termination. This letter serves as such notice and will be effective August 18, 2011. Thank you for your services provided. Please contact Sean Crumby, Assistant City Manager, at (562) 431-2527 extension 1318 if you have any questions. Sincerely, CITY^ OF SEAL BEACH 7q,Q-_-2 cYGLVYL Jill R. Ingram /v1 City Manager JRI:sc 0 - • PROFESSIONAL SERVICES AGREEMENT between =�F . S EA L '�'' F' `. - . - . (+ r yr i * : . * i = O :5`1 S Zi r 9 '• Q r .. . BFH 21‘.( -. \ "" � r ''�cq�NTY. CP�"- City of Seal Beach 211 - 8th Street • Seal Beach, CA 90740 Quijote Corporation 811 West 7 Street, Suite 300 Los Angeles, CA 90017 (213) 341 -0171 This Professional Service Agreement ( "the Agreement ") is made as of September 14, 2009 • (the "Effective Date "), by and between Quijote Corporation ( "Consultant "), and the City of Seal Beach ( "City "), a California charter city, (collectively, "the Parties "). • • RECITALS A. City desires certain professional services. B. Consultant represents that it is qualified and able to provide City with such services. NOW THEREFORE, in consideration of the Parties' performance of the promises, covenants, and conditions stated herein, the Parties hereto agree as follows. AGREEMENT 1.0 Scope of Services 1.1. Consultant must provide those services ( "Services ") set forth in the proposal, which is attached hereto as Exhibit A. 1.2. Consultant must perform all Services under this Agreement in accordance with the standard of care generally exercised by like professionals under similar circumstances and in a manner reasonably satisfactory to City. 1.3. In performing this Agreement, Consultant must comply with all applicable • provisions of federal, state, and local law. 1.4. Consultant will not be compensated for any work performed not specified in the Scope of Services unless the City Manager authorizes such work in advance and in writing. The City Manager may authorize payment for such work up to a cumulative maximum of $10,000. Payment for additional work in excess of $10,000 requires prior City Council authorization. 1.5. Consultant covenants that under no circumstances will it or any of its employees attempt in ay manner whatsoever to electronically repossess, disable, or otherwise tamper with any of City's hardware or software, or to improperly or unnecessarily access or "hack" City's network or any of the data stored thereon. Consultant also covenants it will maintain all reasonable security controls over remote communications access information to prevent unauthorized access to City's system by third parties. 1.6. Consultant's employees may, in the course of their duties under this Agreement, have access to financial, accounting, statistical, City records, and other data maintained with City's computer systems. Consultant covenants that all data, documents, discussions, or other information developed or received by Consultant or provided or exposed in the course of the performance of this Agreement are confidential and shall not be disclosed by Consultant or its employees without written authorization by City. All City data shall be returned to City upon the termination of this Agreement, and all copies of City data shall be permanently deleted and erased from all of Consultant's electronic media storage platforms. Consultant's covenants under this section shall survive the termination of this Agreement. • 1 of 9 S7296- 0001 \1077600v7.doc • • • 2.0 Term The term of this Agreement shall commence as of the Effective Date and shall continue for a term of 2 year unless previously terminated as provided by this Agreement. 3.0 Consultant's Compensation City will pay Consultant in accordance with the fee schedule set forth in the attached proposal for Services but in no event will the City pay more than $85,410. Any additional work authorized by the City pursuant to Section 1.4 will be compensated in accordance with the rate schedule set forth in Exhibit B. 4.0 Method of Payment 4.1. Consultant must submit to City monthly invoices for all services rendered pursuant to this Agreement. Such invoices must be submitted within 15 days of the end of the month during which the services were rendered and must describe in detail the services rendered during the period, the days worked, number of hours worked, the hourly rates charged, and the services performed for each day in the period. City will pay Consultant within 30 days of receiving Consultant's invoice. City will not withhold any applicable federal or state payroll and other required taxes, or other authorized deductions from payments made to Consultant. • 4.2. Upon two (2) business days notice from City, Consultant must allow City or City's agents or representatives to inspect at Consultant's offices during reasonable business hours all records, invoices, time cards, cost control sheets and other records maintained by Consultant in connection with this Agreement. City's rights under this Section 4.2 shall survive for two (2) years following the termination of this Agreement. 5.0 Termination 5.1. This Agreement may be terminated by City, without cause, or by Consultant based on reasonable cause, upon giving the other party written notice thereof not less than thirty (30) days prior to the date of termination. 5.2. This Agreement may be terminated by City upon ten (10) days' notice to Consultant if Consultant fails to provide satisfactory evidence of renewal or replacement of comprehensive general liability insurance as required by this Agreement at least twenty (20) days before the expiration date of the previous policy. 5.3. Either party may terminate this Agreement immediately in the event of a breach by the other party unless such breach is cured within thirty (30) days after the breaching party is first notified in writing of such breach by the other party. • 2 of 9 S7296-000 1 \ 1077600v7.doc • • 6.0 Party Representatives 6.1. The City Manager is the City's representative for purposes of this Agreement. 6.2. Jose R. Villa is the Consultant's primary representative for purposes of this Agreement. 7.0 Notices 7.1. All notices permitted or required under this Agreement shall be deemed made when personally delivered or when mailed forty -eight (48) hours after deposit in the U.S. Mail, first class postage prepaid and addressed to the party at the following addresses: To City: City of Seal Beach 211 - 8th Street Seal Beach, California 90740 Attn: City Manager To Consultant: Quijote Corporation 811 West 7th Street, Suite 300 Los Angeles, CA 90017 Attn: Jose R. Villa • 7.2. Actual notice shall be deemed adequate notice on the date actual notice occurred, regardless of the method of service. 8.0 Independent contractor 8.1 Consultant is an independent contractor and not an employee of the City. All services provided pursuant to this Agreement shall be performed by Consultant or under its supervision. Consultant will determine the means, methods, and details of performing the services. Any additional personnel performing services under this Agreement on behalf of Consultant shall also not be employees of City and shall at all times be under Consultant's exclusive direction and control. Consultant shall pay all wages, salaries, and other amounts due such personnel in connection with their performance of services under this Agreement and as required by law. Consultant shall be responsible for all reports and obligations respecting such additional personnel, including, but not limited to: social security taxes, income tax withholding, unemployment insurance, disability insurance, and workers' compensation insurance. 8.2 Consultant shall indemnify and hold harmless City and its elected officials, officers and employees, servants, designated volunteers, and agents serving as independent contractors in the role of city officials, from any and all liability, damages, claims, costs and expenses of any nature to the extent arising from Consultant's personnel practices. City shall have the right to offset against the amount of any fees due to Consultant under this Agreement • any amount due to City from Consultant as a result of Consultant's failure to promptly pay to City any reimbursement or indemnification arising under this Section. 3 of 9 S7296 -0001 \ 1077600v7.doc . . • 9.0 Subcontractors No portion of this Agreement shall be subcontracted without the prior written approval of the City. Consultant is fully responsible to City for the performance of any and all subcontractors. 10.0 Assignment Consultant shall not assign or transfer any interest in this Agreement whether by assignment or novation, without the prior written consent of City. Any purported assignment without such consent shall be void and without effect. 11.0 Insurance 11.1. Consultant must not commence work under this Agreement until it has provided evidence satisfactory to the City that Consultant has secured all insurance required under this Section. Consultant shall furnish City with original certificates of insurance and endorsements effecting coverage required by this Agreement on forms satisfactory to the City. The certificates and endorsements for each insurance policy shall be signed by a person authorized by that insurer to bind coverage on its behalf, and shall be on forms provided by the City if requested. All certificates and endorsements shall be received and approved by the City before work • commences. The City reserves the right to require complete, certified copies of all required insurance policies, at any time. 11.2. Consultant shall, at its expense, procure and maintain for the duration of the Agreement, insurance against claims for injuries to persons or damages to property that may arise from or in connection with the performance of this Agreement. Insurance is to be placed with insurers with a current A.M. Best's rating no less than A:VIII, licensed to do business in California, and satisfactory to the City. Coverage shall be at least as broad as the latest version of the following: (1) General Liability: Insurance Services Office Commercial General Liability coverage (occurrence form CG 0001); and (2) Automobile Liability: Insurance Services Office Business Auto Coverage form number CA 0001, code 1 (any auto). Consultant shall maintain limits no less than: (1) General Liability: $1,000,000 per occurrence for bodily injury, personal injury and property damage and if Commercial General Liability Insurance or other form with a general aggregate limit is used, either the general aggregate limit shall apply separately to this Agreement /location or the general aggregate limit shall be twice the required occurrence limit; and (2) Automobile Liability: $1,000,000 per accident for bodily injury and property damage. 11.3. The insurance policies shall contain the following provisions, or Consultant shall provide endorsements on forms supplied or approved by the City to state: (1) coverage shall not be suspended, voided, reduced or canceled except after thirty (30) days prior written notice by certified mail, return receipt requested, has been given to the City; (2) any failure to comply with reporting or other provisions of the policies, including breaches of warranties, shall not affect • coverage provided to the City, its directors, officials, officers, (3) coverage shall be primary insurance as respects the City, its directors, officials, officers, employees, agents and volunteers, 4 of 9 S7296- 0001 \1077600v7.doc • • • or if excess, shall stand in an unbroken chain of coverage excess of the Consultant's scheduled underlying coverage and that any insurance or self- insurance maintained by the City, its directors, officials, officers, employees, agents and volunteers shall be excess of the Consultant's insurance and shall not be called upon to contribute with it; (4) for general liability insurance, that the City, its directors, officials, officers, employees, agents and volunteers shall be covered as additional insureds with respect to the services or operations performed by or on behalf of the Consultant, including materials, parts or equipment furnished in connection with such work; and (5) for automobile liability, that the City, its directors, officials, officers, employees, agents and volunteers shall be covered as additional insureds with respect to the ownership, operation, maintenance, use, loading or unloading of any auto owned, leased, hired or borrowed by the Consultant or for which the Consultant is responsible. 11.4. All insurance required by this Section shall contain standard separation of insureds provisions and shall not contain any special limitations on the scope of protection afforded to the City, its directors, officials, officers, employees, agents, and volunteers. 11.5. Any deductibles or self- insured retentions shall be declared to and approved by the City. Consultant guarantees that, at the option of the City, either: (1) the insurer shall reduce or eliminate such deductibles or self - insured retentions as respects the City, its directors, officials, officers, employees, agents, and volunteers; or (2) the Consultant shall procure a bond guaranteeing payment of losses and related investigation costs, claims and administrative and defense expenses. • 12.0 Indemnification, Hold Harmless, and Duty to Defend 12.1 Consultant shall indemnify, and hold the City, its officials, officers, employees, volunteers and agents serving as independent contractors in the role of city officials (collectively "Indemnities ") free and harmless from any and all claims, demands, causes of action, costs, expenses, liability, loss, damage or injury, in law or equity, to property or persons, including wrongful death (each a "Claim "), in any manner arising out of or incident to any acts or omissions of Consultant, its employees, or its agents in connection with the performance of the services pursuant to this Agreement, including without limitation the payment of all consequential damages and attorneys fees and other related costs and expenses, except for such loss or damage arising from (a) the sole negligence or willful misconduct of the City; (b) a breach of City's obligations under this Agreement; or (c) a breach by City of any of its representations or warranties under this Agreement. 12.2 Consultant's indemnification obligation set forth in Section 12.1 above is conditioned upon the City's compliance with the provisions of this Section 12.2. City shall provide written notice to Consultant of any Claim for which it seeks indemnification within thirty (30) days after the Indemnitee has knowledge of such Claim. City shall assist Consultant and cooperate in gathering of information and in investigating and defending such Claim. City agrees to cooperate with and to authorize Consultant to carry out sole management and defense of such Claim, including, without limitation, the right to select defense counsel and the right to settle any Claims at its discretion. Consultant will not be subject to any liability for any • settlement of a Claim made by an Indemnitee without Consultant's consent. With respect to any 5of9 S7296- 0001 \1077600v7.doc • • Claim against Indemnitees, Consultant shall defend Indemnitees, at Consultant's own cost, expense, and risk, and shall pay and satisfy any judgment, award, or decree that may be rendered against Indemnitees. Consultant shall reimburse City and its directors, officials, officers, employees, agents, and/or volunteers, for any and all legal expenses and costs incurred by each of them in connection therewith or in enforcing the indemnity herein provided. Consultant's obligation to indemnify shall not be restricted to insurance proceeds, if any, received by Consultant, the City, its directors, officials, officers, employees, agents or volunteers. All duties of Consultant under this Section shall survive termination of the Agreement. 13.0 Equal Opportunity Consultant affirmatively represents that it is an equal opportunity employer. Consultant must not discriminate against any subcontractor, employee, or applicant for employment because of race, religion, color, national origin, handicap, ancestry, sex, sexual orientation, or age. Such non - discrimination includes, but is not be limited to, all activities related to initial employment, upgrading, demotion, transfer, recruitment or recruitment advertising, layoff, or termination. 14.0 Labor Certification By its signature hereunder, Consultant certifies that it is aware of the provisions of Section 3700 of the California Labor Code that require every employer to be insured against liability for Worker's Compensation or to undertake self - insurance in accordance with the • provisions of that Code, and agrees to comply with such provisions before commencing the performance of the Services. 15.0 Entire Agreement This Agreement contains the entire agreement of the parties with respect to the subject matter hereof, and supersedes all prior negotiations, understandings, or agreements. This Agreement may only be modified by a writing signed by both parties. 16.0 Severability The invalidity in whole or in part of any provisions of this Agreement shall not void or affect the validity of the other provisions of this Agreement. 17.0 Governing Law This Agreement shall be governed by and construed in accordance with the laws of the State of California. 18.0 No Third Party Rights No third party shall be deemed to have any rights hereunder against either party as a result of this Agreement. • 6 of 9 57296 -0001 \ 1077600v7.doc • • • 19.0 Waiver No waiver of any default shall constitute a waiver of any other default or breach, whether of the same or other covenant or condition. No waiver, benefit, privilege, or service voluntarily given or performed by a party shall give the other party any contractual rights by custom, estoppel, or otherwise. 20.0 Prohibited Interests Consultant maintains and warrants that it has not employed nor retained any company or person, other than a bona fide employee working solely for Consultant, to solicit or secure this Agreement. Further, Consultant warrants that it has not paid nor has it agreed to pay any company or person, other than a bona fide employee working solely for Consultant, any fee, commission, percentage, brokerage fee, gift or other consideration contingent upon or resulting from the award or making of this Agreement. For breach or violation of this warranty, City has the right to rescind this Agreement without liability. For the term of this Agreement, no member, officer or employee of City, during the term of his or her service with City, shall have any direct interest in this Agreement, or obtain any present or anticipated material benefit arising therefrom. 21.0 Attorneys' Fees • If either party commences an action against the other party, either legal, administrative or otherwise, arising out of or in connection with this Agreement, the prevailing party in such litigation shall be entitled to have and recover from the losing party all of its attorney's fees and other costs incurred in connection with such action. 22.0 Exhibits All exhibits referenced in this Agreement are hereby incorporated into the Agreement as if set forth in full herein. In the event of any material discrepancy between the terms of any exhibit so incorporated and the terms of this Agreement, the terms of this Agreement shall control. 23.0 Corporate Authority The persons executing this Agreement on behalf of the Parties warrant that they are duly authorized to execute this Agreement on behalf of said Parties and that by their execution, the Parties are formally bound to the provision of this Agreement. 24.0 Ownership of Work Product City shall own all rights in and to all software and other work product (collectively, "Work Product ") developed by Consultant for City, including all intellectual property and proprietary rights thereto. To the extent any Work Product is not considered a "work for hire ". • Consultant agrees to assign and will assign and transfer, and will cause its personnel to so assign 7 of 9 S7296- 0001 \1077600v7.doc • and transfer, to City all of its and their rights in and to such Work Product. To the extent applicable, City hereby grants to Consultant a nonexclusive, royalty free license to use the Work Product in performing the services during the term of the Agreement. Further, to the extent required by Consultant to perform the services, City will be responsible for obtaining all required consents (including paying any license, transfer or upgrade fees) for Consultant and its Personnel to access and use City's equipment and software, including any leased equipment and third party software, during the term. If Consultant is requested by City to provide any Consultant proprietary software or other work product developed by Consultant either prior to or independent of this Agreement, the parties will negotiate in good faith for a license for City to use such software or other work product. Without limiting the foregoing, nothing contained in this Agreement shall be considered to restrict Consultant from any use of any ideas, concepts, methodologies, processes technologies or other know -how relating to the services hereunder which Consultant, individually or jointly with a third party, develops or discloses under this Agreement. IN WITNESS WHEREOF, the Parties hereto, through their respective authorized representatives have executed this Agreement as of the date and year first above written. • 8 of 9 S7296- 0001 \1077600v7.doc • 1 • CITY OF SEAL BEACH CONSULTANT By: By:' David Carmany, pity Manager Name: Jose R. Villa Its: President Attest: B y: OS ii .// II, if Lin +a Devine, City Clerk Approved as to Form: By: Am._ CIA w • uinn : arrow, City Attorney • • 9 of 9 S7296- 0001 \1077600v7.doc I III • ST I sensis ,.... w,..., \rwif ,.... ;I rcgir., i? T: '.• .., WI ar; yt 71 aelyv'rfc'ir.,. 44444-01040 '' ._ „rit.2,:n_, ,-;.2---z, tc---M,%>, „,. , ,--, z7.7_,.--....4,:„,:1,-,, ,...,-) N M:t. 7 -Cr,c-,.;,., . rip :7,-.., ,t... I/74,,:e,,,,..“ \ /.."---\\N ,.Thk),Sh 4):;.:2",;:k7---7 :NN(,) / i?' - ----")\-) 1 st,.(;°—k N.)tci f 1»14..e.n).•N‘A\ t )7 iT.,2!”-\ , 11:4 V'I'fi•4 N,,,,cipt ,t,,; i „-----_/‘,„=,,,4 2--",„/".,t,l, 1 ,, .0??2:`, LI 'L.:1 .;.1 VI e-.5,412t LI Ld f'i WI Lir 12-t-Thof i A 1 1 f -Tr A4,-,, 4.4., ,,,--' i- f i .4;-:, ' ° F ', Ii., 1,X, ,,, ,1 °,■■,„*.i,,, ftaii ".. La LI c..:1 hcf f 1 i t.'n--.1 I-4 L'a •i , ! c--° '' ' '''' ' ''‘,.\ \\ \\---= at4.,„, '(0.--,;-...,' '4v°, C::::1 fir,::-,1 „,,,-.f...... v:i... Z ga , ..,:. f..fe. f...,.. i;., ',.;%:,-.4; ks,1/4.„ i'l-'::fr-2 - l' * 1.7 ttir;iir''''''--- ". '173/4 ) -.., ) 40- " NI . °;■:r ti'',' — ' ° f ° St % 274-c.rerA 1 Li r 6 r • ' '(71 LTh'S‘ Sk"..\.\ ''''ti/CeS--"Nk \-0- eV----4::'..-'4;!:\ (1711-7:,-0.)■ 414;471:ct, t..:\ till 0 :1 t.).1z.:3 „I t-L A flitiCT. V2‘\li Lir tific,:h4Lii La L--.. .,4 _ L i L.,, , ....b..% • deer-CIA i 0% -- crt-'6 "--k ''',.2.,--= / AA. , 1 S di% /LI 1:. , 1:C.:7,1,1, .=.:..r... ........=Ill City of Seal Beach : Web site Redesign Proposal • ,' t ; „,,,d....1 :f.' 41':4N ' f:1, • •........ "4°1 ; I. . t • • • ;r.;e-- • Robbeyn Bird — ' . „ 7 ' rbirdci.seal-beach.ca.us -- JI 2. . : siz,s1FORre° (562) 431-2527 x1311 tn..- Submitted February 27, 2009 Principal Contact Jose R. Villa Sensis 811 West 7th Street, Suite 300 Los Angeles, CA 90017 T: (213) 341-0171 x718 F: (213) 861-7436 jrvillasensisaqency.com • www.sensisagencv.com • • Jose R. Villa senss • Sensis/Quijote Corporation 811 West 7' Street, Suite 300 Los Angeles, CA 90017 February 27, 2009 Robbeyn Bird rb irdeci.seal-beach.ca.us (562) 431-2527 x1311 Dear Ms. Bird: On behalf of our entire team at Sensis, I would like to thank you for the opportunity to respond to the City of Seal Beach Web site Redesign Request for Proposals. Sensis is a full service interactive agency providing the entire cycle of digital communications services. We have ten (10) years of experience in Web site development, digital communications, and Web strategy, for various government agencies, having worked with West Basin Water District, L.A. Care Health Plan, the City of Patterson, the U.S. Army, Los Angeles County and Stanislaus County on various Web technology and development projects. As a company, we've been recognized with awards for our performance and work, but we are most proud of the impact our solutions have had on our clients' business. At the core of our recommended approach for the redesign of the City of Seal Beach Web site is a user- driven approach to strategy and customer targeting expressed through "Personas." Personas will provide • concrete vehicles for consensus amongst City of Seal Beach stakeholders, and will serve as the anchor around which the Web site will be redesigned. We are confident that our cross-industry experience and fresh perspective will results in an impactful and beautiful Web site that reflects the unique community that is Seal Beach. We will not rely on preconceived "domain expertise" and provide the City of Seal Beach with a "cookie cutter" municipal Web site that looks like every other cities'Web site. Seal Beach is not like other cities, and your site should reflect that unique personality. Upon review of our proposal, we are confident that you will find that Sensis brings a unique approach, perspective and depth of experience. As a resident of Seal Beach, I am particularly excited about the opportunity to work with the City of Seal Beach. It would be a great honor for me to work with the City, and I look forward to the opportunity to be heavily involved in this project. We look forward to the opportunity to present our recommendations and begin a dialogue with your team regarding your new Web site. Sincerely,, era Jose Tilla President Sensis/Quijote Corporation • pi Jsenss Web site Redesign Proposal -2- City of Seal Beach ©2009 Quijote Corporation February 27,2009 • • Table of Contents 1.0 Agency Overview 4 1.1 Agency Overview 4 1.2 Select Client List 5 2.0 Agency Experience 6 2.1 Relevant Experience 6 2.1 Client References 12 3.0 Scope of Work-Web site Redesign 13 3.1 Overview 13 3.2 Digital Strategy 14 3.3 SEO Program 16 3.4 Web site Design 16 3.5 Content Management System 17 3.6 Automated Vendor Section 18 3.7 Web site Production 18 3.8 Web Analytics 18 3.9 Documentation and Training 19 4.0 Scope of Work-Optional Recommendations 19 4.1 HR Solution 19 4.2 Interactive Maps/Google Maps Feature 20 4.3 Rich Media 20 • 4.4 Social Media 20 4.5 Email Program 21 4.6 SEO Program 21 5.0 Scope of Work-Website Maintenance 22 5.1 Support Plan 22 5.2 Web site Maintenance Plan 22 6.0 Scope of Work-Website Hosting 22 7.0 Project Methodology 23 7.1 How We Will Work with the City of Seal Beach 23 7.2 BaseCamp 23 7.3 Hi-Level Project Methodology 24 7.4 Site Migration 24 8.0 Total Cost of Project 25 8.1 Core Project 25 8.2 Optional Recommendations 26 8.3 Hourly Rate Schedule 27 8.4 Not-to-Exceed Fees for ODEs 27 8.5 Maintenance Proposal 27 9.0 Proposed Project Team 28 9.1 City of Seal Beach Website Redesign Project Team 28 9.2 Key Personnel 28 10.0 Project Timeline 31 APPENDIX A-Attachment A 32 APPENDIX B-Website Hosting Questionnaire 42 APPENDIX C-Detailed Project Methodology 44 APPENDIX D - Deliverables 49 APPENDIX E-Sample Web Persona 51 • JJse ASS Web site Redesign Proposal -3- City of Seal Beach _.�- i ©2009 Quijote Corporation February 27,2009 ka • S 1.0 Agency Overview • 1.1 Agency Overview Date Founded: August 1998 Office Locations: Los Angeles, CA 9 Washington, DC Ownership: Independently-owned Certifications: MBE, DBE, 8(a) BD, HUBZone I�� ``J^ Employees: 30 s 2008 Billings: $7.4 million Years of Experience: 11 years Sensis is a full service interactive agency providing the entire cycle of digital marketing and communications services, including online media and marketing, Web design and development, online creative and strategy, analytics and planning. We have ten (10) years of experience in digital communications, strategy, and Web site development for government entities and utilities, having worked with West Basin Water District, Southern California Gas Company, San Diego Gas & Electric, Southern California Edison and the Los Angeles Department of Water& Power on various Web strategy and digital projects. Our goal is to facilitate our client's transition to digital communications as the basis of a more relevant, insightful and cost-effective communications strategy. Sensis has received numerous awards and recognition, including ranking#329 on Inc. magazine's 2008 ranking of America's fastest • growing private companies, and ranking #13 on Hispanic Business f magazine's 2008 ranking of Fastest Growing Hispanic-owned ,' ..... companies, and being honored as the Technology Firm of the Year in 2003 by the U.S. Department of Commerce's Minority Business Development Agency. Sensis has received numerous awards for our Web development and online marketing work, including • Four(4) 2008 WebAwards for excellence in Web site development • An IAB Gold MIXX award for interactive marketing and advertising • A 2007 Interactive Media Award (IMA)for excellence in design, development, management, support and promotion of Web sites. Agency Departments • Strategy, Analytics and Planning (SAP) • Account Management • Technology • Media • Creative • Search Engine Marketing j'S°nsls Web site Redesign Proposal -4- City of Seal Beach - • ©2009 Quijote Corporation February 27,2009 ) • • • 1.2 Select Client List r�o s: Sempra Energy ., tai tit 7 ro Southern r ,,;«; California `r °"' k Gas Company' aw a4tW...a73, Firsts `�4�. .,.%El ,, ..W..� -- L.A. Care 14'hite Memorial Medical Center H E A L T H FLAN okdventist Health THE C i. OF PATT R ON • „ ,..y' lit SMOOt tatITLL Of lit MIMS SDG/ • . TTT d SOtT7if32M1 GALI6QRSIl(U.S.ARMY.l` E D � S a Nv Coon of HatAinits 4k Public Health • • JcilS°nSJ Web site Redesign Proposal -5- City of Seal Beach , ©2009 Quijote Corporation February 27,2009 • • , ft� q • 2.0 Agency Experience tyI ill 2.1 Relevant Experience , t,, ,,," 2.1.1 West Basin Water District +4*,.n'Y Sensis was selected by West Basin Water District in 2007 to redesign their Web site, develop a digital roadmap, and establish an email communications plan. The new West Basin Web site has been a huge success, winning three prestigious Web design awards (W3, IMA, &WebAward) and seeing more than a 300% increase in Web traffic within three months of site launch. Sensis continues to work with West Basin on various Web initiatives, including building microsites, Web site maintenance, e-mail newsletters, and ongoing Search Engine Optimization. Web Design Overview Redesigned West Basin Water District Web site features include: • 873 Page Website • An integrated Content Management System (CMS) . • Multiple Interactive features (Zip Code feature, Dynamic Water Meters, Water Recycling Plant Virtual Tour, Virtual Water Conservation Home Tour) • eNewsletter Program Integration • A Web Site-wide Search Engine • A Document &Asset Library Results • New visits to the Web site have increase at a monthly rate of over 40% since the Web site launched • Significantly reduced time in urgent Web page updates for legal reasons • • 2008 W3 Awards Sliver Winner—Biotechnology/Community: Structure =nrl N=�1igation URL: ww .westbasin.orq a w 7 k i 3k (a a ` ,- ? Y r te—fi - - ti „ , .,. i II: .tii £3� t�S✓ ��""�.s..,w Water Reliability is our Mission! ,±,a 2008 t. "• w s p `= RESIOFMS rmss .e Na, ii[rc FIR . q g> fi SILVER WINNER • * Ir wt m 0. °"^. ". 02' 3 4 62 7,Amami m , , 'ieowamwn+u I 2008 4.. , 8 1 i ,i- 'Si ;Y> ,� .q:" 37... te '`` r . • �4r."‘' Isenss Web site Redesign Proposal -6 - City of Seal Beach I ©2009 Quijote Corporation February 27,2009 • • • 2.1.2 L.A. Care Health Plan " Sensis was selected by L.A. Care Health Plan to redesign their corporate r, -. Web site in early 2007. As part of the one year enterprise Web site i �P', redesign project, Sensis developed a comprehensive Digital Roadmap for ,s, 4 ` °y L.A. Care that included: L.A. Care • A Web compliance strategy fithilif F L A X • An SEO strategy • Three (3) rounds of Usability Testing • An Accessibility and Section 508 compliance strategy • A 3-year Digital Roadmap The final redesigned L.A. Care Web site launched in early 2008 with the following features: • Content Management System built on Drupal platform • 3,404 Page Website • Fully Accessible (Section 508 Compliant) • SEO Optimized • Online Calendar with Integrated Event Registration capabilities • Multilingual Web site (English, Spanish)with 8 microsites in additional languages Results r„ 7 , • The new site launched in early 2008 and has seen a significant _ spike in user activity representing a 11,000% increase in unique ,. . visitors per month t �y0�yylpp .�...*. #TffO • 2008 WebAward Winner, Healthcare Category IIIURL: www.lacare.orq y. fin 8 x.a E' , ` v e iC'ee fit' m i i n �m .# .fi �_ Yk. idt� . «..1 .. �.� `9.:6T�Iw Ii 4Ri L b,�� ut3t�, t SYrt1�i A ,4n,..-, wY.0- °are it, ii-fs _ 0.£,pre ;� liu 6 . Y 4 / % I I e a x� �y 5. _pp o x ne r F r.H K E pp �- "gtl yy1 , calEi'Xxt'n' .n. +"f � ��— ltrc p:SMJ • -x w (oq ,y a L_C q re..t`£xa?J z L.P.CARE FOR?.klc4Li=X L EE -x+aaea tare tsas-e -7i7ai tk�%Y i- xx. e. eyu s w Y-vfe•f t M:.ww.,,n ,yuy . .xa.wT:'i--e R v tK&I7.hG« • s e N a. • lsenSS Web site Retlesign Proposal -7- City of Seal Beach V"" 02009 Quijote Corporation February 27,2009 _ • • . . 2.1.3 City of Patterson RM . Y Z ", bi Sensis was selected by the City of w TO +•Actor CL11tAl O! DLL wale Patterson in central California to develop a modern, functional, and professional Web site that would contribute to positioning the City of Patterson as a vibrant community attractive to residents and businesses alike. The redesigned City of Patterson Web site launched with the following features: • Online forms feature (e.g., building permits, business license, etc.) • Content Management System built on Microsoft CMS platform • 843 Page Website • Online Calendar with Integrated Event Registration capabilities Results • Traffic increased significantly as a result of more people being able to download all city forms and documents online (e.g., building permits, business license, etc.) • Calendar of Events has allowed users to be up on meetings and participate more frequently, increasing attendance • More tourists and visitors have come to Patterson since the Web site launched URL: www.ci.patterson.ca.us • 4444C4 — 6 ^s tr e 9 OF P i r RSOft A i t .E,: , A a 1 - `'.,xis, t r 6 r it"j .4l e x k ?a'3 2a ® tt a Ate'bk‘ p B�6 �r -1.s'-�"IA\ 44 ll 1 l a i� ll 4i n t 0c-., s`�- -.. ..a, ,. .z a 'E Via --....7C i ;1 1 E_�,Y, .R +` -PRE �,,- TAE CITY of PATTERSOF ., i 4a0 "S' al: 1 1 P,.{ "act := I hx.:t.T ��.IBI s rnt Ju S5;�I Le imp eF,u 't,- Anas9 r tM2 ' j C a i t._,t t,7 Ft-sr i t i 2^y�• i j i I t4 1 ,,n p,, ` ATTERSOS YESTERDAY EATTERSOR 1.444Y S T44444444. . m r s r H & ' e — • 'ETkto &SoclMY '.' Ur ® ft 1 r ( mn 63 ,e95 6.0 C., C s53 1 9 - ,,;i � K' =4 spa---,,�». . gs .... ` ...4-a r.°t - :, _,,.".,*.;. - tsees Web site Redesign Proposal -8- City of Seal Beach ©2009 Quijote Corporation February 27,2009 • • • 2.1.4 Sempra Energy Sensis was selected as Interactive Agency of Sempra Energy Record in early 2008 by Sempra Energy and their -/ two California utilities—Southern California Gas Company (SoCalGas) and San Diego Gas & Electric(SDG&E). The Sempra Energy companies develop energy infrastructure, operate utilities, and provide related products and services to more than 29 million consumers worldwide. In late 2008, Sensis completed a comprehensive Digital Roadmap initiative for both the parent holding company Sempra Energy, and their two utilities—SoCalGas and SDG&E. This complex digital roadmap involved creating Web Personas for each entity, based on robust primary research (including Web survey, online panel research, phone interviews, and Web analytics analysis) Sempra—Renewable Enemy Initiatives In an effort to educate Sempra's audiences about renewable energy, Sensis created a microsite dedicated to the technology behind solar, wind, biomass, hydropower, and geothermal energy. The micro site's main objective is to educate visitors to Sempra.com and inform them about Sempra's dedication to harness natural sources of power to help people power their households and businesses. URL: www.sensislounge.com/sdge/test/* "This is staging version of the microsite which will launch in early March 2009 Sempra Energy r=,< • rr : ' x - '� s= kbY r C,fiT R`:.:it' i w :: d a. , .' EMPOWERING POSSIBILITIES N,`� r1 L wr at ea ( There aremany neural sources of 0.3" ` se. ie r'' �' ; e- ':',g- • - 3PgelSies.t0OcWeihbilo!IDIgo 2M 'XfyRI :h d Y2 §: 4 Et,,°?mDUter Oro"}9SOr a417.9—n tic9,4"9 ,, Ar r3' - ' '``a tic �..°�.�41� n ��(',�a}+W r,. ��s. d% t..c. fie: A t 7, 9 a ,i ', P t e 'f '.'mr v a-i..0 � i . L x 3L ,, tl i r g\ S9'.r o-4 t .19«,:r61---r,--1-k1 SOFA: W,N0 i , e1CMA O's HYDart>0.4t R Y G,Oin£AVRL> i' RENEWABLE ENERGY Semortn nezes you l rt ore e nets)bit-on s to same cLthe mo "' ro^is tort.aoi r r ) b h. s .. *ks r '''a ysW'7 ,. wvwket ry a" a .? ,v : • J s.^nsls Web site Redesign Proposal -9- City of Seal Beach ©2009 Quijote Corporation February 27,2009 • • , . 2.1.5 Stanislaus County—Connecting Stanislaus Portal • Sensis has been working with Stanislaus County(in Modesto, CA) since 2002 on various Web site and online communications programs related to their"Connecting Stanislaus" community portal and e-government initiative. Sensis recently redesigned and re-launched the Connecting Stanislaus Web portal as a first-of-its-kind government Web 2.0 site. The new site provides several UGC tools (user generated content) such as Video, Photos, Blogs, Forum, and Online Survey for both county residents and outsiders to share information and promote Stanislaus County. The site has become and will continually be the go-to-place for all users to connect on anything related to Stanislaus. The final redesigned Connecting Stanislaus Web site launched on January 1, 2009 with the following features: • Content Management System built on Drupal platform • 721 Page Website • Accessible Version -. • SEO Optimized • Online Calendar with Integrated Event Registration capabilities • eNewsletter Program • Online Video Section • Visitor blogs • Interactive Maps • Multilingual Web site (English, Spanish)with 8 microsites in additional languages URL: www.connectincistanislaus.com L„°' .' 4 41;11 aN¢e ) l CONIIECTIQ ' `' 1: STANISLAbS 'r �' x.30 T,t' i'''''''''''—at'''' ii e' a 171-11 --,,—„ "'t. � ,° i.f ' '1 1, a Am Nsn.e.. fPHr, M4xc5 4WSf,-Ai.W .Y•t: Mkf HIA#{-0WfW @1iY94M1.ii .., It-...4' .�} D=ZO iFEk" 3e: mma.>n .M...mry 'd:,ry 6[.-_tilt { —.� +wmrvxv..w... °u-l+f ...n..n....m m• • • vv Isensls Web site Redesign Proposal -10- City of Seal Beach 02009 Quijote Corporation February 27,2009 ' 1 • • • 2.1.6 Cooperative of American Physicians The Cooperative of American Physicians (CAP), a California ( I Consumer Cooperative offering medical liability protection for California physicians and their entities, retained Sensis as their interactive agency of record in late 2007. Our initial COOPERATIVE OF assignment involved redesigning their corporate Web site, AMERICAN PHYSICIANS w located at ww.cap-mot.com.As part of this initial project, Sensis developed a Digital Roadmap for CAP that included: • Web site Usability Testing • Web Persona Creation • SEO Plan • Two-year Digital Roadmap Web site Overview • 1,192 Page Website • Redesigned Corporate Web site,incorporating new brand style guide • Developed Interactive Style Guide for all digital communications (microsites, email, banner ads, etc.) • Integrated Drupe! Content Management System (CMS) • Developed custom Online New Member Application • Redesigned Member Portal User Interface Results • New Web site has seen traffic increase at a monthly rate of over 35% • Significantly reduced time in new member application processing times • Member portal activity has shown 72% increase in average time spent • URL: www.cap-mpt.com m v t oaSE r."` 7an..l ,Gtl s s. : e0KLI nu i y I i. E x • , 2 f __. y✓. M 141f1“. 13.m •. .ti 3334, 'cL I NC'A:. aKam '4t ' .,•p } €1;;•.1,. d t ak.4€ d k+°"-- r.0 :';; ' ro,LC z ut t ia.1 Dat.crslcniIwconilt - d � , 2 4 Yi ' v j ;tic,fit[ b. _.'. xb I _ m3 -u..0 • �..7 n :: isenSl5 Web site Redesign Proposal -11- City of Seal Beach [ ©2009 Quijote Corporation February 27,2009 • • 2.1 Client References • Stanislaus County Keith Boggs Chief Executive Office 1010 Tenth Street, Ste. 6800 Modesto, Ca 95354 T: (209) 525-4377 boggsk(ahstancou nty.corn L.A. Care Health Plan Misty de Lamare Internal Communications Specialist 555 West Fifth Street 18th Floor Los Angeles, CA 90013 T: 213.694.1250 x4115 mdelamareelacare.orq West Basin Water District Leighanne Reeser Water Resource Planner 17140 S. Avalon Blvd., Suite 210 Carson, CA 90746 T: (310) 660-6225 lei9han ner @westbas in.org Sempra Energy/Sempra Utilities • Rick Janke Advertising, Web & Marketing Communications Manager 101 Ash Street San Diego, CA 92101 T: 619-696-1830 rjanke @sempra.com First 5 Santa Barbara County Pedro Paz Program & Evaluation Manager First 5 Santa Barbara County 1 East Anapamu Street, Suite 200 Santa Barbara, CA 93101 T: 805-884-8090 ppazeco.santa-barbara.ca.us White Memorial Medical Center Juan O. Perla Director, Marketing & Communication White Memorial Medical Center 1720 Cesar Chavez Ave. Los Angeles, CA 90033 T. 323.260.5848 perlajo @ah.org ` • C lsensa Web site Redesign Proposal -12- City of Seal Beach Fi ©2009 Quijote Corporation February 27,2009 • • • 3.0 Scope of Work- Web site Redesign • The following section details our proposed scope of work for the core City of Seal Beach Web site redesign project.We are also recommending additional components and a Phase 2 scope of work, both of which are detailed later in our proposal. 3.1 Overview Our Goals Sensis is recommending a comprehensive redesign and repositioning of the City of Seal Beach Web site that will: • Bolster resident, business and stakeholder trust and confidence in the City of Seal Beach • Focus on ease of use, accessibility, and fast download times • Provide City of Seal Beach staff with streamlined tools to manage Web site content and visitor interactions Our Solution The document that follows outlines our proposed solution and approach for providing the City of Seal Beach with a completely redesigned Web site. Among our recommendations include: • Developing a clear, concise, and organized CITY OF SEAL BEACH Web site • Creating a consistent theme throughout the site that is cross-browser compatible • Leveraging Web 2.0 technologies in order to expand the ways in which CITY OF SEAL BEACH communicates with CITY OF SEAL BEACH customers and other stakeholders • • Utilize video content, as well as other engagement media technologies to deepen user experience • Build a platform for expanded online communications • Track, report and build on initial Web site and Social Media successes What Our Experience Tells Us Sensis was selected by the West Basin Municipal Water District to redesign their Web site after an in-depth RFP process in early 2007. Sensis has since been retained to maintain and expand the Web site, as well as develop email communications, SEO, and other digital communications programs. After working with West Basin for over two years, we have identified key best practices that relate specifically to water utilities, including • The value of having a full-featured and automated "Vendor Opportunities" section that provides o RFP uploading for staff o Automated email announcement to any interested vendors • The importance of having a streamlined and automated mechanism for posting monthly board meeting agendas and committee meeting information quickly • • JsS°I�IS Web site Redesign Proposal -13- City of Seal Beach 4 ©2009 Quijote Corporation February 27.2009 S 3.2 Digital Strategy • Web Primary Analytics �c. Research Competitive Audits '� Persona Data E 'er`" usability Web - Secondary Testing Pty Research ,. Audit ... "ice Gap - °Analysis "? Personas.. ell Seal Beach User Goals Goals ly. Goals ti Analysis ' 1 Opportunities Key Outputs Prioritization {f Model -J Data • 3 Digital= E;'` robe updated u Roadrnap ant (;sit.rategic 72 th . 3.2.1 Audience Research Online Surveys (Primary Research) We will conduct surveys to gather information on Web usage for those populations that are best served by the City of Seal Beach Web site. This primary research will focus on City of Seal Beach residents to determine how the site is actually used as it stands now and how it can be improved from the end user perspective. Sensis will gather behavioral data that will later be used in the development of Web Personas (see infra). Usability Testing (Primary Research) Usability Testing is an important tool we use to measure the quality of a user's experience when interacting with a Web site. Sensis will work with City of Seal Beach to plan and run sessions on participants that represent City of Seal Beach residents as well as City employees. The results from all tests will be provided to City of Seal Beach in a summary format including insights gleaned and specific go-forward recommendations. Secondary Research Research that has already been conducted on award-winning municipal Web sites, civic campaigns and interactive tourism online tools will be used to gain additional insights into what features and products the end-user expects online. Papers, reports and syndicated research provide information that cannot be gathered through primary means and supports assumptions and facts gathered by primary research. • �jrr i S�C JS Web site Redesign Proposal -14- City of Seal Beach ' ©2009 Quijote Corporation February 27,2009 ' • • • 3.2.2 Initial Assessment/Web site Audit Sensis will evaluate the entire City of Seal Beach Web site in thorough detail to determine what works and what doesn't work in terms of design, layout, navigation, content and functionality. Sensis will audit the Web site and affiliated properties in order to gain a better understanding of the organization's current strategic positioning, as well as to establish a base against which to measure future progress. We will create an inventory of current features and how well they effectuate their intended purpose. 3.2.3 Competitive Audit Sensis will conduct an audit of competitive city, county and governmental Web sites and digital communications programs to use as a base of comparison to and contrast with the City of Seal Beach Web site. We will choose similarly situated cities to determine what works and what doesn't work with their Web sites and digital communications systems. Synthesizing primary and secondary research and the results of the Competitive Audit, Sensis will identify a set of Industry Best Practices. These Industry Best Practices will provide a foundation upon which Sensis will base its customized strategic plan for City of Seal Beach. 3.2.4 Gap Analysis Sensis will summarize all City of Seal Beach internal research and audits with external best practices and analyses to arrive at a gap assessment of current vs. necessary capabilities to achieve an optimized digital vision and draft a strategic roadmap. The Gap Analysis will incorporate go forward recommendations to close the gaps and achieve this vision. The Gap Analysis will spotlight what elements are currently missing and prioritize their integration and • rollout for City of Seal Beach. 3.2.5 Web Personas The research analysis, Web audits and target segmentation, along with Industry Best Practices will culminate in the creation of Personas. Personas function to create archetypal representations of the target segmentation and models their behavior and background so that Sensis and City of Seal Beach can fully grasp how users actually interact with the Web site. By synthesizing all the relevant information gathered from the Web property audits, Research &Analysis, Usability Testing and Gap Analysis, we gain insights that we can use to guide the strategy for all online communications efforts in the future, including Web site development, e- mail strategy, online advertising campaigns, etc. See Appendix B for an example of Web Persona developed for a current client. 3.2.6 Digital Roadmap The Digital Roadmap functions as an umbrella document encapsulating the key findings and insights gleaned from previous analyses to guide creative and Web development needs through production and on future campaigns. Sensis will use the Digital Roadmap and personas to define quantifiable goals for City of Seal Beach along with hi-level strategic recommendations on building online identity, defining functional requirements for the Web site redesign, creating content/copy guidelines, integrating technical solutions for site management, using Web analytics, developing success metrics and utilizing a prioritized roll- out model to efficiently and seamlessly introduce the newly redesigned City of Seal Beach Web site. • t''sensls Web site Redesign Proposal -15- City of Seal Beach - ©2009 Quijote Corporation February 27,2009 • • 3.3 SEO Program • 3.3.1 SEO Strategy Our approach to Search Engine Optimization (SEO) is to make sure every Web site we work on combines a search engine-friendly site design, a number of inbound links from a well executed linking strategy, usability, good writing and content, and a steady stream of traffic from the search engines. We use keyword research tools to make sure certain pages rank well for highly trafficked key-phrases as well as analytics tools to update and improve upon our work. SEO is an ongoing process and we would provide City of Seal Beach quarterly status reports to provide updates on how our SEO-related changes have affected traffic. We also use this as a time to brainstorm new ways to optimize and promote the site per the client's goals. 3.4 Web site Design Interactive Style Guide The Interactive Style Guide will provide a set of standards used to develop all City of Seal Beach Web pages, microsites, and other Web site features. The Interactive Style Guide will also provide guidelines for banner ads, display ads, email newsletters, email ads, and search text ads. These guidelines are designed to help the City of Seal Beach create online communications that are immediately recognizable. The City of Seal Beach online experience should reinforce key brand attributes. The • Interactive Style Guide will establish several components that will help the City of Seal Beach achieve this goal: • Information architecture should provide easy access to information and a quick, straightforward user experience. • Navigation should be consistent, clear and intuitive. • Language should be friendly and uncomplicated. • Visual presentation should be clear and compelling. • Online forms should have a streamlined flow • Online tools should be needs-specific for residents, vendors, etc. The final Interactive Style Guide will cover: • Information Architecture • Content Strategy • Visual Design • Dynamic Design Elements • Technical Development • Applications W3C Accessibility Sensis will deliver a website that is usable by people of all abilities and disabilities. When sites are correctly designed, developed and edited, all users can have equal access to information and functionality. Extensibility Sensis understands that an effective website must be able to grow with the needs of the organization. We will deliver a highly extensible site that will be able to handle the changing needs of the City of Seal Beach. • RI1S6 Web site Redesign Proposal -16- City of Seal Beach ©2009 Quijote Corporation February 27. • • • Cross-Browser Compatibility Cross-Browser compatibility is important to reach the maximum amount of users. This site will be cross browser compatibly in all the popular browsers. Print-Friendly Printer friendly pages are designed to fit on an 8.5'x11"sheet and include only the content of the page, along with source information. This is an important way for residents of City of Seal Beach to be able to print forms or city information. Social Bookmarkinq Social Bookmarking is a way for Internet users to store, classify, share and search bookmarks with friends and strangers. Sites like Digg, StumbleUpon, Reddit and Delicious allow users to store and promote web resources they find helpful or interesting so people with similar interests can view them by category, tags or randomly. Social Bookmarking is a great way to promote your content to like-minded people and draw traffic to your web site. 3.5 Content Management System Ektron CMS ektron Sensis D.NET to handle Ektron C A x fl CMS400.NET to handle the ,�/, of all content that will reside on the Web C fr"! site. This CMS provides editing tools that make publishing and editing content easy for the authors. In addition to the fundamental • insert and editing capabilities the Ektron provides features that allow editors to assign content several properties and metadata. These properties help categorize the content and aid when search is performed on the Web site. All content stored within the Ektron has versioning applied to it so if there ever is a need to revert to an earlier version of some content the CMS has previous versions stored. As a part of the Ektron CMS there is an e-commerce feature that can handle shopping basket and checkout, coupons, taxes and more. These are just some of the many features that the Ektron CMS provides. Document Management System Sensis recommends the Ektron CMS to handle the document management for this Web site. The DMS system is completely integrated into the CMS and has the same versioning, metadata, and categorization features that are available to the site content. You may assign documents expiration, associated tasks, and permissions. These are all properties available to HTML content within the CMS as well. These features provide a very thorough way to organize, categorize, search, and restrict documents associated with the Web site. Events Calendar Sensis recommends integrating a Calendar of Events into the City of Seal Beach Web site. The calendar will make it easy to create and publish events. Event properties will include start/end times, location and description. The calendar will be displayed as a grid with event titles populating the day cells. Site administrators will have permissions to create and edit events through a Web based control panel. Visitors will click on event titles to see event details and description. Based on the findings from our initial requirements discovery, more features may be added as needed. • J SeI Web site Redesign Proposal 7- City of Seal Beach UIS ©2009 Quijote Corporation February 27,2009 • • Board Meeting Document Management • Sensis recommends a solution for rapidly publishing Board Meeting agenda documents. This will be a simple tool enabling Web site administrators to post meeting agendas and addendums easily. There will be an archiving feature that automatically archives previous agendas and provides access through a chronological navigation. 3.6 Automated Vendor Section Sensis recommends integrating an RFP Publishing and Vendor Notification solution into the City of Seal Beach Web site. Site administrators will have permissions to post RFP opportunities categorized into groups. In addition to the original RFP administrators may later post addendums as well. All RFP's will display their start and expiration dates. Once an RFP expires, it along with its addendums will be removed from the display automatically. Vendors will be able to sign up for email notifications when RFPs are published in categories relevant to their businesses. Each RFP posting will display a posting date and a due date. The RFP itself may be Web based content or PDF. 3.7 Web site Production At this stage in the development lifecycle all the questions have been answered and all the individual elements have been readied. Now, the visual design, content and functionality are brought together to produce the finished product. Web standards and best practices are • followed to ensure high quality, accessibility, and search engine friendliness. Web site Production Sensis will develop a redesigned site integrating all existing applications with new features and tools. During the Web site production process, our team will observe industry best practices including XI-ITML markup, CSS layouts, and SEC)friendly construction. We will also utilize the latest in validation and testing tool while creating the site in a staging environment designed to share progress with the project partners. Application Integration The Web site Production phase is also where all new applications and features, as well as optimized existing functionality are integrated into the overall Web site design and architecture. Web Analvtics Integration Client-side Web analytics software will also be integrated into the new Web site pages (both public and private) during this phase. 3.8 Web Analytics • Sensis recommends the integration of Google Analytics, an intuitive, highly-customizable tool for web analytics. Sensis will integrate Google 0 g e Analytics Analytics into the final The City of Seal Beach Web site to provide The City of Seal Beach with uSens Web site Redesign Proposal -18- City of Seal Beach - •• ©2009 Quijote Corporation February 27,2009 • • • an effective tool for tracking and reporting on Web site usage. Sensis will also customized Google Analytics to provide useful and relevant reports on Web site activity. 3.9 Documentation and Training A set of reference documents will be created to form an easily accessible online help resource for City of Seal Beach staff. Help will be integrated into administrative and public pages throughout the new City of Seal Beach Web site and within the Ektron CMS. Sensis staff will conduct onsite training of City of Seal Beach staff to ensure comprehensive understanding of objectives, workflow and tasks. Online help will be reviewed in context as support for ongoing reference. At the completion of training, administrators will be ready to comfortably operate site controls, use help references, and achieve site goals. 4.0 Scope of Work- Optional Recommendations 4.1 HR Solution Sensis recommends a comprehensive employment opportunity publishing solution that streamlines the process for staff to post jobs and applicants to respond. To post a job opportunity, the HR manager only needs to log into the site, go to the employment opportunities section and follow a prepared set of simple steps. The steps for creating the new position include entering a title for the position, description of the position, required • qualifications, salary range, location, start date, and optionally any custom fields that may be needed. The job posting will immediately be live and visible to site visitors. When the position is filled the HR manager will login to the site and set the job as inactive; this will hide the position from public view but retain the information for the job in the event the position will be open again. Visitors to the employment opportunities page will see a list of jobs and a snippet of the job description. Each job in the list will have a link to view the full details of the position and on each details page will be a prominent link to apply for the job. If the candidate chooses to apply she will go through a set of simple steps to provide basic contact information and upload her résumé. Each time a candidate applies for a position, HR staff will receive an email notification containing the applicant information and résumé. The employment opportunity system will also retain the information for each applicant and group them by position. This way, HR staff has an immediate alert to applicants via the email notification and an archive of applicants online. • J lse"lsls Web site Redesign Proposal -19- City of Seal Beach 3'E ©2009 Quijote Corporation February 27,2009 'ate • • 4.2 Interactive Maps / Google Maps Feature • Google Maps/Google Earth Tool This would be a Google Earth integrated feature that shows satellite photos and street maps of City of Seal Beach with key landmarks highlighted.. This can also be used to map highlighted locations or show up-to-date information on projects currently being worked on by the City of Seal Beach. ('g • caps I°cal Search cr GOC)3Ie (candlestick park san francisco Maas �,. Maps Candlestick R V Park (515)822.2299 [+ 1'u" 5S0 Gamancre G. r a =a x C5 N c 12-i 3 7 ,N v,4 C o enb rnn_ From n p San Fr was„- P Et. "P'icair"whatr 4.3 Rich Media Video Channel Sensis recommends converting all the existing video and all future video into a universal flash • based delivery method. This will make all the video content more accessible to site visitors and keep it more streamlined and organized. We also recommend the creation a section of the Web site that will house all videos in a central location. 4.4 Social Media 4.4.1 Social Media Strategy Our approach to social media is to make sure that our clients are well represented on all relevant social media platforms and sites. Through this presence they are able to participate in all relevant conversations regarding their business while driving traffic to specific areas of their Web site. Having a presence on social media sites also allows our clients to connect directly with their customers/users and establish trust and a sense of transparency. This helps them to improve the quality of their brand and establish deeper connections with their customers. City of Seal Beach has an opportunity to connect with residents of City of Seal Beach and communicate initiatives and programs in a direct way that can have a lasting effect. Sensis will develop a social media strategy for City of Seal Beach in order to determine which social media initiatives and platforms would be most beneficial for their goals. e.{ 1SS Web site Redesign Proposal -20- City of Seal Beach • ©2009 Quijote Corporation February 27,2009 • • • • 4.5 Email Program 4.5.1 Email Communications Strategy Following the completion of the Digital Roadmap, Sensis will work with the City of Seal Beach to develop a strategy for email marketing. Effective email marketing will allow the City of Seal Beach to proactively communicate with their target audiences via cost-effective email. The Email Communications Plan will include: • Clearly articulated and actionable goals • Email List Development plan o Segmentation Strategy • Initial List Creation Plan • Email Copy Strategy • Editorial Calendar • Email Creative Development • Email Marketing Software Integration Plan • Email Deployment Strategy • Tracking, Reporting and Optimization Plan This document will provide email-specific recommendations for the design, copy guidelines and execution of email communications,whether newsletters, email alerts, notifications or other promotional campaigns. Sensis will determine how to best capture email addresses, how to filter and sort them and how to grab additional information to best reach the target audiences. This document will provide high level recommendations for the use and integration of features such as opt-in/opt-out, frequency of emails, HTML vs. Text-Based emails and database management, including cleansing and updating. Sensis will compare current practices against other transit providers to create an Email Best Practices upon which the strategic recommendations will be based. • 4.5.2 Email Template Design Sensis will design and develop up to three (3) email templates for use in City of Seal Beach email communications. These email templates will provide an effective format for outbound City of Seal Beach email communications that is consistent with the new Web site experience and Interactive Style Guide standards. 4.5.3 Email Service Provider Platform Setup& Integration Sensis recommends utilizing BlueHornet's EMS 4.0 (www.bluehornet.com) system to power the City of Seal Beach email communications program. This is a turnkey ASP solution with powerful integration abilities via Web services, industry leading tracking and reporting tools, and sophisticated segmentation tools. 4.6 SEO Program 4.6.1 SEO Support&Optimization After the successful launch of the redesigned City of Seal Beach Web site, Sensis will begin a 3 month SEO maintenance program. The goal will be to monitor the SEO program for continual improvement. The maintenance program will consist of 3 main components: • Linking o Expanding and maintaining City of Seal Beach's Linking program • Updates o Provide Content Recommendations • o Optimal Keyword density J tsenss Web site Redesign Proposal -21- City of Seal Beach �; ©2009 Quijote Corporation February 27,2009 • • • Tracking and Reporting o Benchmarking City of Seal Beach against top-ranked industry peers o Traffic Analysis o Web Page Rank Check-ups o Keyword Ranking Check-ups o Track City of Seal Beach's Google PageRank 5.0 Scope of Work- Website Maintenance 5.1 Support Plan During the submission of the Final Report and Project Documentation, Sensis will also provide the City of Seal Beach with a detailed Support Plan for the new Web site. This Support Plan will detail the City of Seal Beach and Sensis Web site maintenance and support responsibilities, and provide with the City of Seal Beach with a service level agreement. User, technical and other support procedures will be highlighted, points-of-contact will be provided, and response times will be guaranteed. The Support Plan usually provides the basis for a maintenance contract moving forward after the successful Web site launch. 5.2 Web site Maintenance Plan Following the approval of a mutually agreed upon Support Plan, Sensis will draft a formal Web site Maintenance Plan that will serve as the basis for a Web site maintenance contract between the City of Seal Beach and Sensis. • 6.0 Scope of Work- Website Hosting Please see Appendix B for more information on our proposed Website Hosting solution 1ss Web site Redesign Proposal -22- City of Seal Beach • li © • 2009 Quijote Corporation February 27,2009 • • • • 7.0 Project Methodology 7.1 How We Will Work with the City of Seal Beach Sensis anticipates a close, collaborative working relationship with the CITY OF SEAL BEACH. We anticipate multiple in-person meetings, including • Kick-off Meeting &Workshop • Persona and Gap Analysis Presentation • Final Digital Roadmap & Next Steps Presentation • Design Mockups Presentation • Web site Launch and Staff Training Session We will also setup biweekly calls at the onset of the project to ensure project progress. 7.2 BaseCamp Sensis utilizes a Web-based project management solution called BaseCamp (a product of 37 Signals)to manage all client projects. We will setup a BaseCamp project that will manage milestones, to do lists, and allow Sensis staff to effectively share files and communicate with City of Seal Beach staff. f eal Beach W ebsde redesign o nwexn mvv t - ,t `- Ti • ,.,.� v {"t 'd •»;ruw:t Y'<„ , ry a "y,.'" ft.,—rnrrx� cony S:^ynuY ax'dw`aJ!s ^!S.'sibst d 3 gffid-,lq 4 (�F' 9L w$ , 4 • MEW CP Gatiee:. w , • JJIsensls Web site Redesign Proposal -23- City of Seal Beach ©2009 Quijote Corporation February 27,2009 • • 7.3 Hi-Level Project Methodology • Sensis follows a thorough and well-documented project cycle that starts with the first interaction with a client and culminates with the delivery of final Web site documentation and training of client staff on their new Web site. Project Management Cycle f Strategic Planning rit Ttiaining, Kek-oft vn n @pu� scF T.ocumelltatfo r.‘ L, Icy �' ning. e ,,,,,, r�r 9t Ye n Requlamm�s Tns3nmg ofSealgeach •SEpS r uncdor�l �,., , �.�.,„ Requiramerrc3' ros� s Sacral,t9edla Strateizv u n o�rraispecci icatioiis r.'sitiJeR rrlentaSibn _ cne°au�m�w �u fealca ,.,:siraten. �T t,,„_me„& F�nioR ' brtenance r Spec? - ns ,,,..:4,41:401147:::,.....„,„:,,,.:,„,, a ;_ Creative Planning .� ,}.. rn .. -! ' -Creat ve'tgne► az QA, estmg .taunt - lice Maps �s .. rrforinan Testing >P a° information ltedure' ,;W launch "A:. 4 ps.,' bo a ?-Cnpq Sir tegy �.r' .1� x g v � � .' axis. ii j oduction Application Creative o ve opmern •Webtstntearo r It Developm4ent w em' 5441,Iir-az . kiiisIP , nr•, in rgrr!gn i Filial eb Pagcs Wei?' i rocs IP. a sum--wF n " s'°° sae on � t'. httehWe6 lye Guide •ltel t!Ikn In won �4?el. on : s . 7.4 Site Migration For Web site Redesign projects, content migration from an previous Web site can be time- consuming and labor-intensive. Sensis has created a content migration tool and will introduce it to City of Seal Beach to help organize and manage the current Web site content, and get it ready to be adjusted /migrated to the new Web site. Sensis used this tool to help the Cooperative or American Physicians (CAP) during their Web site redesign. The previous CAP Web site had approximately 500 pages including obsolete, duplicated content and tons of news and legislative articles. At the planning stage Sensis introduced the Content Migration Tool to CAP and trained them on using the filtering functions and selecting existing content to be used on the new site. Our Content Migration Tool will allow both the City of Seal Beach and our team to: • Organize the current Web site content to review online • Select current content to be excluded/included for the new site • Make updates/changes comments on each current Web page • gl;Sens Web site Redesign Proposal -24- City of Seal Beach ©2009 Quijote Corporation February 27,2009 • • • 8.0 Total Cost of Project 8.1 Core Project Line-Item Breakdown COMPONENT FEES Strategic Planning $9,753 Kick-off Meeting $1,294 Online Surveys $685 Secondary Research $567 Usability Testing $1,786 Initial Assessment/Audit $1,127 Competitive Audit $921 Gap Analysis $567 Web Personas $1,449 Digital Roadmap $1,358 Creative Planning $7,650 Web site Creative Brief $1,064 Site Map $2,324 Information Architecture Plan $2,295 Content Strategy & Guidelines $1,967 Technical Planning $3,202 Functional Requirements $1,975 • Functional Specifications $1,227 Creative Development $14,226 Wireframe Mockups-Web site $5,439 Design Mockups $8,787 Web site& Application Integration $18,119 Content Management System - Ektron $11,154 Automated Vendor Section $6,964 Web site Production • $4,752 Web site Production &Content Layout $4,591 Web Analytics Integration (Google Analytics) $161 Design Integration $704 Web site Content Migration $5,883 QA,Testing & Launch $5,959 Quality Assurance &Testing $3,658 Final Report & Project Documentation $1,629 Staff Training $672 Web site Maintenance Plan $253 SEO Program $843 SEO Strategy $843 • sjisenss Web site Redesign Proposal -25- City of Seal Beach ©2009 Quijote Corporation February 27,2009 • • TOTAL $67,924 • Not-to-Exceed Fees $67,924 8.2 Optional Recommendations Line-Item Breakdown COMPONENT FEES Web site&Application Integration HR Solution $8,358 Google Maps (5) $1,374 Rich Media Video Channel/Gallery $7,981 • - Social Media Social Media Strategy $666 Email Program Email Communications Strategy $227 Email Template Design $1,741 ESP Platform Setup & Integration (See line 49) $501 ESP (TBD) Setup, Integration, Customization $968 SEO Program SEO Support & Optimization (3 months) $4,076 Design Integration $704 TOTAL $26,597 Not-to-Exceed Fees $26,597 Sens Web site Redesign Proposal -26- City of Seal Beach • ©2009 Quijote Corporation February 27,2009 • • • • 8.3 Hourly Rate Schedule Department/ Position Hourly Rate Account Management Director, Account Services: $132 Account Supervisor: $107 Account Executive: $83 Account Coordinator $75 Project Management Project Manager: $98 Project Coordinator: $78 Creative (Development) Creative Director: $125 Associate Creative Director: $120 Art Director: $118 Senior Designer $108 Flash Designer: $100 Jr. Designer $90 Technology(Web Development) Technology Director: $135 Lead Developer: $115 Web Developer: $100 Front-end Developer: $90 Junior Developer: $80 • Social Media Social Media Coordinator: $80 Search Engine Marketing SEM Coordinator: $90 8.4 Not-to-Exceed Fees for ODEs The only out-of-pocket expense Sensis anticipates incurring as part of the City of Seal Beach Web site Redesign project is the license for Ektron CMS400.NET. This will cost approximately $10,000 and is already included in the Core Project"Not-to-exceed" Fees. 8.5 Maintenance Proposal Sensis anticipates an annual Web site maintenance agreement in the $10,000 - $50,000 range. However, this cannot be determined at this point. • sensS Web site Redesign Proposal -27- City of Seal Beach V ©2009 Quote Corporation February 27,2009 • • 9.0 Proposed Project Team • 9.1 City of Seal Beach Website Redesign Project Team f 1 John Bernal Joanne Huang '. Project Coordinator ° Project Manager , `. Assist Seal Beach Day-to-Day Seal Beach N.— -Project Manager Project:Manager•':1 I i si Dan Peralta Ramiro Padilla Ethan Selzer Rob Kallick ''Creative Director-7 , Digital Strategist . Technology Director`'' Search/Sociol Media ta:,, Coordintor ="Seal Beach Creative. Seal Beach Web Seal Beach Technology Seal Beach:SEO and Lead . Strategy Lead Lead Social Media Lead 0. - Dino Hainline Eric.Robertson ` ManafAl-Nageeb ". ,!: A • ssoc Digital Lead.Developer ' "Art Drrector ' ; j Strategist Seal Beach Lead . q /Seal Beach Lead Seal Beach Web ' Developer Ektronl Desigher. -. P 4 Strategy Assistant :""Lead 9.2 Key Personnel Joanne Huang -Web Project Manager As a liaison between clients and our strategy, creative and development teams, Joanne has coordinated several Web site design and maintenance projects including United Healthcare, L.A. Care Health Plan, the Cooperative of American Physicians, First 5 Santa Barbara County, and West Basin Municipal Water District. Joanne takes price in her hands on approach to project planning for all clients. She contributes efficient online communication strategies and executes them successfully. Prior to joining Sensis, Joanne worked at the premier social networking site in Taiwan as a Senior Account Executive in charge of online marketing, advertising, and events for numerous clients. Joanne holds a BA in Political Science from National Taiwan University and an MS in Integrated Marketing Communications from Northwestern University. Joanne will be the daily contact for the City of Seal Beach Web site project. `�11��5 Web site Redesign Proposal -28- City of Seal Beach • '�J ©2009 Quijote Corporation February 27,2009 • • • • John Bernal—Project Coordinator As the primary support team member to our Web development project management group, John has coordinated several Web site design and maintenance projects including Stanislaus County, L.A. Care Health Plan, the Cooperative of American Physicians, Firsts Santa Barbara County, and West Basin Municipal Water District. John brings 3 years of experience in Public Relations, Event Marketing, in the entertainment and beverage industry. Before joining Sensis, John was an Account at the Axis Agency. John holds a BA in Political Science from the University of Southern California. John will assist Joanne Huang in managing the City of Seal Beach Web site project. Ramiro Padilla—Digital Strategist Ramiro is a Digital Strategist at Sensis. As the leader of our Strategy, Analytics and Planning (SAP) department, Ramiro provides strategic analysis for both our Web development and online advertising projects. In addition, he is in charge of guiding the overall strategy for SEC. and Email Communications initiatives. Ramiro is currently the Strategy Lead for projects with West Basin Water District, Sempra Energy, White Memorial Medical Center, Southern California Gas, San Diego Gas and Electric Co, and the U.S. Army. Before joining Sensis, Ramiro was an Account Manager with Admixture, a leading online advertising network. Prior to that, he worked as an Industrial Engineer with Protocall Staffing and Intelligent Reasoning Systems. Ramiro has an MBA from the Fox School of Business at Temple University and a B.S. in Industrial Engineering from Institute Tecnologico y de Estudios Superiores de Monterrey(Mexico). Ramiro will serve as the Strategy lead on the City of Seal Beach Web project. Dan Peralta—Creative Director Dan Peralta is a Creative Director at Sensis. Dan is the current creative lead on Sensis'West Basin Water District, L.A. Care, United Healthcare, California Lottery, and Sempra Energy accounts. He brings 11 years of experience, having previously served as Senior Art Director Associate Creative Director at La Agencia de Orci &Asociados in Los Angeles and Art Director for Bozell Worldwide. Dan's portfolio includes award-winning creative for major national and international brands, including Honda/Acura, Verizon, Allstate, Splenda and Angel Soft. Among his extensive list of awards are several from the Los Angeles Creative Club, a Telly and a silver award from Advertising Age. Dan holds a BFA from the Art Center College of Design and a BA from the University of Southern California. Dan will be the Creative Lead on the City of Seal Beach Web project. • Manaf AI-Nageeb—Art Director Manaf is an Art Director at Sensis, and has led the design of Web site projects for clients such as Stanislaus County, First 5 Santa Barbara, L.A. Care, and Sempra Energy. Before joining Sensis, Manaf led the in-house marketing and design department at KEG International as a Senior Designer. He has extensive experience in the design and construction of complex Web sites and has earned distinction in the Web community with a"Site of the Week" award from coolhomepages.com, in addition to mentions in other design portals and was featured in Dynamic Graphics magazine article. Manaf holds a BA in Graphic Design from California State, Northridge and an Associate in Arts in Graphic Design from Pierce College. Manaf will be the Lead Designer on the City of Seal Beach Web project. Ethan Selzer Ethan Selzer is the Director of Technology at Sensis. Ethan began programming in 2001 and has since developed e-commerce, content management, data transformation, communication • and collaboration applications for a variety of clients including Virgin Entertainment, The �' Web site Redesign Proposal -29- City of Seal Beach `3 I�°IZSS ©2009 Quijote Corporation February 27,2009 • • Broadcast Film Critics Association, Sage Hill School, and California State Coastal Conservancy. Ethan began working with Sensis since 2001. Since then, he has risen to lead Sensis's technology team, managing a team of 5 full-time developers and IT professionals. While at Sensis, Ethan has led the development of Web applications and programs for West Basin Water District, Southern California Edison, and United Healthcare. Ethan will be the Technical Lead for the City of Seal Beach Web site project. Eric Robertson—Lead Developer Eric is a Lead Web Developer at Sensis, working with our Web technology and development team in programming and developing Web sites, custom Web applications, and database solutions. Eric is currently the technical lead on Web projects for West Basin Water District, First 5 Santa Barbara, and Los Angeles County Department of Public Health. Prior to joining Sensis, Eric was a Web Developer at PIMCO and a Solutions Consultant at Document Sciences. Prior to starting a career in Web development, Eric was a public school teacher. Eric will be the lead developer and primary Ektron liaison on the City of Seal Beach project. Rob Kallick—SEM/Social Media Coordinator Rob is the SEM/Social Media Coordinator at Sensis. As the leader of our Search Engine Optimization and Search Engine Marketing group, Rob provides strategic analysis for both our Web development and online advertising projects. In addition, he is in charge of guiding the overall strategy for SEO and SEM initiatives. Rob is currently the SEO Strategy Lead for projects with Sempra Energy, L.A. Care, West Basin, the Association of Hispanic Advertising Agencies, and the Cooperative of American Physicians. Before joining Sensis, Rob was an SEO Strategist with Info.com, a leading metasearch platform. Prior to that, he worked as a Staff Writer with Tribune Media Services where he wrote for the CareerBuilder section. Rob has an B.A. in journalism from Lehigh University (Bethlehem, PA). • Rob will be spearheading all SEO and Social Media work for the City of Seal Beach. • sens!% Web site Redesign Proposal -30- City of Seal Beach t 2009 Quijote Corporation February 27,2009 • • • • 10.0 Project Timeline Core Project Project Kick-off: 1 day Strategic Planning: 3 weeks SEO Planning`: 2 week Email Communications Program*: 3 week Technical Planning**: 6 weeks Creative Planning": 6 weeks Creative Development"*: 8 weeks Application Development"*: 8 weeks Web site Production: 8 weeks QA, Testing & Launch: 3 weeks Training & Documentation: 1 week • TOTAL PROJECT: 29 weeks The timeline assumes that SEO Planning and Email Communications Program creation will occur simultaneously **The timeline assumes Creative Planning and Technical Planning will occur concurrently ***The timelines assumes that Creative Development and Application Development will occur concurrently • se ass Web site Redesign Proposal -31- City of Seal Beach ©2009 Quijote Corporation February 27,2009 • • APPENDIX A - Attachment A • Attachment A General 2.1 Under what operating systems does the website management application software run? Please describe the level of compatibility for each OS if applicable. Windows Server 2003 2.2 Is content delivery accomplished through a native tool, or via other web servers (e.g. Apache/Netscape/Iplanet, NES, HS)? Internet Information Services 7 2.3 Does the application require a dedicated server(s)?What is the recommended server specification/configuration to run the application effectively? The application does not require a dedicated server and could perform effectively under a share environment. Under a dedicated environment the application will run optimally in an environment that has at least but not necessarily limited to: --O/S: Windows Server 2003 --1 Dual Core Processor --2GB RAM -250 GB SAS Hard Drive • -RAID 1 2.4 Is a database used for the content repository? If so, which databases are supported? Is the database DAO/ODBC compliant? Yes a database is used for the content repository. SQL 2005/2008 are supported. Yes this is ODBC complaint. 2.5 Please describe how your system is implemented in an Internet vs. Intranet environment. For an internet environment our system will be installed on the production web server hosting our site. All dynamic content will be hosted on a database server that our application interacts with. All files and documents related to the application will be stored on the web server. For an intranet implementation our system would be installed on a machine within our internal network. Any users that are authorized and have access to that network would be able to access the system and any resources made available to its users. Our system has applications specifically built for intranet use that simplifies collaboration and distribution amongst intranet users. 2.6 How would your design meet the demands of a service based government Web site? Identify new and innovative approaches to organizing current and future content services and information for the site. By developing an Interactive Style Guide during the Creative Development stage of the Web site redesign project, Sensis is able to establish flexible design, layout, and • ae' Web site Redesign Proposal -32- City of Seal Beach j iS21J,S 02009 Quijote Corporation February 27,2009 • • • information architecture guidelines that will allow the City of Seal Beach to integrate future content and services on the Web site without have to undertake another redesign project. 2.7 Describe your company's experience in making Web sites as accommodating as possible to disabled and visually impaired visitors. We have created accessible sites for our own company site as well as for our clients. These all have taken place within the past 12 months. Software Standards/Integration 2.8 Does the website management application support XML? Please list all supported content types e.g. image formats, document formats. Yes the application supports XML. It supports all Microsoft Office products from 2003 to the most current. It supports the most common image formats such as jpeg, gif, Png, bitmap,tiff. Other document formats supported are PDF, TXT, and HTML. 2.9 What language is the application written in? Does it support Java, JavaScript, C++, Perl or CGI? Is there an SDK available?Are API's to Java, C++ or Visual Basic available? The application is written in ASP.NET, C#, JavaScript, and CSS. An SDK is provided as well as an API in C#. 2.10 Is the source code included? • No the source is not included. 2.11 Please list all supported network protocols. HTTP, SSL, IMAP, LDAP, MIME, POP3, SMTP, SOAP, FTP, DNS, Telnet,WebDAV, TFTP 2.12 Please list supported/recommended backup and recovery tools. A Raid 1 setup will be used to provide back and recovery. 2.13 Are standards such as X.509 Certificates, SSL and Secure FTP supported? Yes 2.14 Please list supported browsers and versions. 1E6, 1E7, FireFox 2, FireFox 3.0, Google Chrome 2.15 Does the application meet federal ADA compliance requirements? Please describe how your application conforms. The application is flexible enough to adhere to accessibility requirements if necessary. 2.16 Please explain your system's ability to integrate with third party portal products and identify any with which you have achieved successful integration. This application is very free to integrate with third party products. In the past products that provide either web services, xml, or JavaScript or.NET based API's have been integrated with our system. lIS2f iss Web site Redesign Proposal -33- City of Seal Beach S-1 i ©2009 Quijote Corporation February 27,2009 • • . 2.17 Please describe the capability of your product to integrate with the MS Exchange. • Since it is a .NET application it is customizable to integrate with exchange directly or through third-party products 2.18 Does your system provide any Listsery capabilities or integrate with any third party Listsery products? Our system can integrate with third party Listsery products similar to and including Bluehornet. 2.19 Does your system provide for forms generation/management or integrate with any third party forms management products? Yes our system allows administrators to be able to create surveys and reports, and provides management for them and their results. Workstation Requirements 2.20 What are the minimum client workstation requirements to effectively access and use the application? --One of the following browsers: 1E3+, AOL 5+, FireFox 2, FireFox 3.0, Google Chrome, and Opera 9 --56kbps Dialup modem -512MB RAM User Interface 2.21 Describe the application software's user interface. Include clearly labeled screen shots. • The interface has a clean organized windows file system format. The left pane contains the tree structured navigation of the application. The right pan contains the detailed Microsoft Office like feel for content editin• and toolbar o•tions. OvYm qpa..wy; v. Yaiw.�mi.TSiuU ..4 ruiY *'ew_ma,t mud I . "... a uen s .. dig- .� �,.x;.r.^s4 AuvN'q:;c~n::,..may, Y. v. i } 1 � I . mgt , N tt it * m i. k.n w.en.w lemuln O ...we.... ,I T r h^p.rN+.s./..e , m us= E ., NP I :3:.==.6.1[........ Mew . .<r. . .. . ,. I: I-' ...ama _ J -r _.a s°h�SS Web site Redesign Proposal -34- City of Seal Beach • ©2009 Quijote Corporation February 27,2009 • • • 2.22 Are the content contributor and content approver interfaces Windows-based or browser- based? Browser-based 2.23 Is the administrator interface Windows-based or browser-based? Browser-based 2.24 Are the interfaces consistent throughout the whole system? Yes 2.25 Can user interfaces be modified or customized? Yes, you may resize the interface and to an extent you may choose options available in the interface 2.26 Does your system have automated link verification? Yes this is configured at our host server. Security 2.27 How is user authentication and authorization managed? Please describe whether proprietary, or whether there is integration with SAM, AD, or LDAP compatible Directories. Authorization is managed through the platforms role-based security as well as the code access security. • 2.28 Is security managed at the server or can it be managed remotely via a client, browser or if applicable a Directory? Security is handled primarily at the server but can be adjusted using a remote desktop client while using VPN to connect to the network. 2.29 Please describe in detail the various levels of security that can be applied, (e.g. screen, menu, field, content, file etc.)for both users and groups. Specific users or entire groups may be presented permissions that allow or restrict them from viewing, editing, or adding html content, documents or images. If a user or user group is restricted from viewing a particular page that page will not appear in their navigation. Security may also be applied to anonymous users using the application. If they are not authenticated then they will not be able to access certain areas and options within the application. If a user is authenticated and has editing privileges for a specific section then an edit icon will appear within the section. 2.30 Does your system enable centralized control over page layout, colors, fonts, navigation and graphical elements? Please explain functionality in detail. Yes centralized control over the navigation can be controlled in the admin area of the application. Depending on the particular implementation all pages and content relationships may be tied to the application taxonomy. This hierarchical categorization of the content allows us to arrange the site information architecture with the ease of an online user interface. Page layout for all pages utilizing a specific template can be done in the ASP.NET Master Page file. Adjusting the layout of this file adjusts the layout of every page using •. JSenss Web site Redesign Proposal -35- City of Seal Beach ©2009 Quijote Corporation February 27,2009 • the template derived from this file. So if the entire site uses one template we can • change the layout of every page on the site by simply making an adjustment to one file. Colors and fonts are controlled by the CSS files. These files allow us to make modifications to one file and any page that is associated with the stylesheet will be modified as well. Desiqn/Content Separation and Templatinq 2.31 Does your system separate design from content? If yes, describe how. Does your system use design templates? Yes the system uses ASP.NET pages to contain the design for the content. Content is stored in a database and dynamically added by the server when loading the page per a client browser request. Master Pages ASP.NET's version for templates. Much of the stylesheets and scripts are linked to the Master Page, and thus applied to the content that is dynamically populated in it. 2.32 What third party design tools (e.g. Dream Weaver, FrontPage, Fusion, Nvu) can be used with your system to create design templates? Does your system include aids for template creation and modification such as wizards etc.? Microsoft Visual Studio 2005/2008 is used to create the templates 2.33 Is an authoring tool provided native to the application?Are authoring tools such as Dream Weaver, MS -Word, FrontPage and Nvu supported for content creation? Yes eWebEdit Pro is the tool used and may be integrated with Adobe Dreamweaver 2.34 Does your system separate design from content in such a way that facilitates the propagation of changes throughout the entire website? Please explain. • Yes. All design elements such as layout,font, and color are controlled by core files. These core files are then linked to by any page that needs their specific attributes. Any changes made to the core files will be seen throughout the entire site. 2.35 Does your system separate design from content in such a way that facilitates publishing to multiple devices (e.g. Palm devices, mobile phones, etc.)? Explain how. Yes. Considering mobile devices generally come with slowing network access and lower performance, simplifying the processing necessary for download and server roundtrips will be of great benefit to them. Thus, a scaled down version of the application is created specifically for these types of devices. 2.36 Is there a browser-based interface for clients and approvers? Is a preview mode available? Is there a browser-based interface for application administration? Is a proprietary desktop application required? Yes a browser interface is available for authors and administrators to the application. Preview is available as well as versioning for content. A desktop application is not necessary,the entire interface is web-based. 2.37 Does your system allow for reuse of content and templates to enforce a common look, feel and identity? Does it provide packaged templates? Yes templates are a central feature for grouping pages. No packaged templates are provided but we are able to create any template options necessary. J jsef9s Web site Redesign Proposal -36- City of Seal Beach L • ©2009 Quijote Corporation February 27.2009 • • • 2.38 Does your system provide content checking capability such as spell checking, link checking etc.? Yes Workflow 2.39 Does your system support a secure development, staging and deployment framework? Yes. Development is done on local and staging machines. Work is then transferred from the staging instance to production through a synchronization feature provided by the platform. 2.40 Does your system provide an automated method for routing content for approval, allowing for multiple levels of approval before content is deployed? Please give overview of your workflow features. Yes. The application provides for a customizable, email-based workflow that notifies users when content is waiting for their review and approval. Content from multiple users can funnel to one or more individuals authorized to approve it. 2.41 Does your system support sequential (series) and parallel workflow? Yes. 2.42 Does your system support iterative loop backs for rejected (non-approved) content? N/A • 2.43 What skills (e.g. VBscript, Perl) are needed to manipulate the workflow of your system (e.g. assigning required approvals for a particular page)? None. This can be done through the browser interface. 2.44 Does your system support automatic notifications of approvals/rejections to content creators and moderators (e.g. via email)? Explain how. Yes. When content has been assigned to a moderator for approval they are notified by email. Once content has been successfully approved the content creator is notified of its success. 2.45 Does your system enable an administrator(or other user with the appropriate security access)to view all content waiting for approval? Yes 2.46 Does your system allow reviewers to make comments directly on the document? Yes 2.47 Can your system generate workflow summary reports? Yes Collaboration 2.48 Does your system support check-in/check-out, version control, audit trails, file locking and rollbacks? Is code management as well as content management supported?Are all links on • the site automatically updated when a page is moved or deleted? Can directories of lists of j isensls Web site Redesign Proposal -37- City of Seal Beach ©2009 Quijote Corporation February 27,2009 • • content be managed as a group instead of as individual files? Is the document's place in the • workflow easily identified? Yes, check-in/check-out, version control, audit trails,file locking and rollback and also file history comparisons are all available with this system. Pages all have unique id's so even if any are moved or deleted all links that are not hard coded within the content will be automatically aware of this change. Changes to content such as category, permissions,templates etc... can be applied at the directory level as well as individual files. All content can be filtered by type such as 2.49 Does your system provide the ability to merge page changes in situations where multiple authors are submitting changes to a common page? Explain how. No. It allows for viewing of differences in versions of the same content. Asset Management 2.50 What assets can your system handle (e.g. text, graphics, audio, video)? Does the application process/optimize image files? If so, which formats are supported for optimization? The system can handle text, graphics, audio and video. It does not however provide optimization of these assets,just management. 2.51 How does your system catalog assets? All assets within the application have the option to be included in search. If an asset is to be searched Windows Indexing service will extract content from the asset and construct an indexed catalog to facilitate rapid searching 2.52 How does your system support the re-use of assets? • Assets are stored on the web server or within the database. This makes them easily re- used, re-categorized, or re-purposed if it is deemed necessary. 2.53 What features support the management of metadata? Does your system enforce the tagging of metadata, including required fields and automated prompts? Does your system enable automatic creation of metadata without manual input?What information needs to be input by the contributor or administrator in order to accomplish automatic metadata creation? All content has the ability to be given metadata. Tagging of metadata is an option but not required. Metadata is not automatically generated for content. 2.54 Does your system allow for full content searching of all managed components? Yes. All components may be tagged, have descriptions, metadata, and properties that allow them to be indexed for search within the site. 2.55 Does your system enable users to tag content with keywords to be used for indexing and searching? Yes. Publishing 2.56 How does your system generate pages for publication to the Internet or intranet? 4 n% Web site Redesign Proposal -38- City of Seal Beach • ©2009 Quijote Corporation February 27,2009 • • • • Based on the category,templates and styles assigned. Any content that is published is done so by an author for that site. 2.57 How do you address performance and scalability issued with the dynamic generation of pages? The application is flexible enough to perform and expand on existing features seamlessly. The dynamic content generation is a core element but does not limit the application in any way. If we need to scale out the application we assess what is needed and integrate it directly with the CMS or we build a custom solution that works side-by-side with the CMS. 2.58 Does your system allow for flexible re-mapping of directories? Yes Other Features 2.59 Does your system have the ability to automatically generate a site map? Yes 2.60 Does your system come with a search engine? Please explain functionality in detail. If not, with which search engines can your system integrate? Yes. It uses Windows Indexing Service to index all specified assets of the site and creates indexed catalogs. The catalogs can then be queried and are able to return efficient results because with the use of a master index and word lists that are created by the indexing service. • 2.61 Does the application provide tools for system monitoring, log files and log file analysis? Can reports be generated from log files that are available? The system does not have any such tools built in, but this functionality can be created for the system. 2.62 Can your system integrate with web hit tracking software such as Web trends? Describe both feasibility and effort needed. Yes. This is possible by integrating the custom tagging for WebTrends directly into the Ektron editor. This process does not require much time,just the knowledge of where to place the analytics tags in the content. Hosting 2.63 Does your company currently have any clients who outsource the hosting of their website?What is the recommended hosting configuration? Yes. It is recommended that hosting is setup on a Windows Server 2003 machine with at least .NET 3.5, and IIS7 installed 2.64 Can you set up your system with an outsourced hosting arrangement? Yes. Support 2.65 What problems are covered under your customer support program? • Jisensls Web site Redesign Proposal -39- City of Seal Beach i 0 2009 Quijote Corporation February 27,2009 • • Bug fixes, setup and configuration issues, security problems, and any issues with the • application not performing as expected. 2.66 Do you provide online support? If so, please describe the level of support, including hours of availability and response time. No. 2.67 Do you provide live phone support? If so, please describe the level of support, including hours of availability and response time. Yes phone support is available Monday thru Friday 7am EST to 8pm EST 2.68 Is there a Help menu in your system? If so, is Help available for both content contributors and system administrators? Yes it is available for both contributors and admin. 2.69 Is the Help function context/field sensitive? Yes the help menu changes according to the location that you request help in. 2.70 What documentation is included with each license purchased? There is documentation for Admin, API Reference, Developers, Plug-ins, Setup, Users, Project Management, Image Gallery, Starter Applications, Staging Server, and Wiki's. Training and Education 2.71 What level of documentation, training and technical support is provided for City personnel • with the purchase of your system? The City personnel are provided the same documentation mentioned above. You will be trained on how to use the application to best fit your business requirements. If there is an extensive approval system for content that you must implement then you will be trained on how to leverage the approval and versioning capabilities. We will train you on any functionality the application offers that you will be utilizing. 2.72 What support is available after installation? We will do our best to clarify and resolve any issues, questions, or lack of comprehension for the application 2.73 Are there ongoing training classes available? Yes 2.74 Do you have a"train the trainer' program? No. Upgrades 2.75 How often are formal upgrades released? Approximately once each year 'sensls Web • site Redesign Proposal -40- City of Seal Beach • `�1 ©2009 Quijote Corporation February 27,2009 • • • • 2.76 How many major releases have there been over the last 3 years? 3 2.77 How many minor releases have there been over the last 3 years? 5 2.78 How do you inform customers of reported problems with your software and the required fixes? Do you report problems to customers whether or not they may be affected? Problems and bug fixes are posted on the Web site as well as email notification. 2.79 How do you provide patches to customers? Download from the web. 2.80 Please specify future plans for system upgrades and identify any new functionality that may not have been requested so far in this document. n/a Warranty 2.81 What is covered by the standard warranty? Ektron warrants solely that the medium upon which the Software is delivered will be free from defects in material and workmanship under, normal, proper and intended usage for a period of three months from the date of receipt. 2.82 How long is the standard system warranty after the install date? • 3 months Professional Services 2.83 What professional services can your company provide (e.g. integration with other applications, search engine assistance, customization etc.)? We do complete web application development and customization on a as agreed upon basis. • V senss Web site Redesign Proposal -41- City of Seal Beach ©2009 Quijote Corporation February 27,2009 • • APPENDIX B - Website Hosting Questionnaire • ATTACHMENT B City of Seal Beach WEB SITE HOSTING QUESTIONNAIRE (if applicable) FEATURES RESPONSE SERVER/ACCESSIBILITY INFORMATION 1. Set-up Fee Waived 2. Transfer Fee 3. Monthly Fee Approximately$1,000, but this all depends on specific needs 4. Is a contract required? If yes, what is the Contracts are flexible and each situation warrants a minimum contract fee? Is there a discount in cost custom solution. for a long term contract? If yes, how much? 5. Specify server type (i.e. UNIX, NT, etc.) DELL PowerEdge running Windows Server 2003 6. Specify connectivity type and describe features RAID 1. This allows for complete data recovery in the related to reliability and redundancy. case of failed or lost data. 7. Specify router type (ie. Cisco) CISCO 8. Specify connectivity type and describe features RAID 1. This allows for complete data recovery in the related to reliability and redundancy. case of failed or lost data. 9.Would/or should the City be given their own The city would have their own dedicated server. dedicated server? If not, explain what would be provided. 10. Specify storage space availability and There will be a 250GB Hard Drive recommended. This • limitations. Will this be adequate for the City's should be significantly more than enough space initially needs? Is there an additional charge for more for the City's needs. storage space? How much? 11. How much bandwidth will you provide? Is there 2Mbps. Yes there is additional bandwidth charge per an additional cost for more? 1Mbps that is an extra $150/month 12. What is the guaranteed percentage of site 100% Network uptime guarantee uptime? PROGRAM SPECIFICS 13. CGI Bin -what scripts and what script .NET 1.1/2.0/3.0/3.5, ASP, VBScript. PHP can be languages do you support?What features would be installed if needed included for your proposal price (i.e. guest book, form mail, counter, chat, etc.)? Is there an additional cost for additional features? 14. Do you provide forms for secure data Yes TLS or SSL can be provided to transmit sensitive transmission (For instance, if the City wanted to data. allow the public to complete and submit on-line permit application forms). 15. Do you provide shopping carUcredit card No clearing services? Is this service included in your fee? 16. Please specify your audio/video capabilities Industry leading in online event hosting using live video streaming. Specialize in handling these live streams with heavy traffic throughout the duration of the streams. Video types supported include SWF, FLV, WMV, MP4, MOV, MPG, ASF, DIVX among others. r • LJ isen is Web site Redesign Proposal -42- City of Seal Beach it 0 2009 Quijote Corporation February 27,2009 • • • • 17. Describe the site statistics that will be made Statistics on number of first time and repeat visitors. available to the City. Will these cover each Which pages visitors went to during their visit. How long individual page?Will the statistics be live and be the average visitor stay on the site. How many pages able to be accessed on-line by authorized City the average visitor went to before leaving the site. Our personnel? If not, how often would statistics be recommendation would be to use a premiere analytics provided? tool which allows for online access of statistics. 18. Please list database options your site will SQL Server 2000/2005/2008 support(i.e. SQL, Access, Oracle, etc.) SECURITY/POWER SUPPLY/BACK-UP 19. How does your firm go about detecting For monitoring we use ping for network connectivity, intrusion?What is your monitoring frequency? Port Level to check service availability, we check CPU utilization, Memory utilization, Disk Space utilization, Hard Drive Health, Power supply status, RAID container status, Motherboard status, and Internal fan status. From a secondary data center we monitor URL and application performance and custom URL and application monitors. 20. What actions are taken if intrusion is detected? Once detected a check will be done for any data that has since been comprised and potentially a data restore will occur. After all steps have been taken to ensure accuracy of data, next the vulnerability will be addressed as to prevent any further intrusions. 21. What type of firewalls do you provide? Multiple firewalls all working independently and to together to protect and secure our network. This setup allows us to provide excellent performance and • outstand 22. What type of safe data transmission encryption SSL, TLS ing reliability with its network. software do you use? 23. What kind of log files do you maintain?Will the Application, Network, HardDrive, Memory, Motherboard, City have access restrictions to these files? and Power supply logs to name a few. 24. Describe your back-up power supply capabilities. 25. Describe the building/physical surroundings the The servers are housed in a Tier IV housing facility. server is housed in and any relevant safety/security features or concerns the City should be aware of. 26. What type of data back-up do you provide and backup is performed to tape. Snap shots are taken of how frequently is it performed? the server and this is configurable but usually no more than once every hour. 27. Do you offer the option of a mirror server? Yes RAID 1 is an optionally redundancy configuration Would it reside in-house? We have third party that we offer. applications that will require DMZ residence. ADDITIONAL INFORMATION 28. Please indicate the number of years your Founded in 2001 company has been providing this type of service. Please attach five (5) references of clients that you perform website hosting services. Include the company name, address, phone number, email address, and contact person. Please also provide the length of time you have performed this service for them. Featured Clients are MrsBeasleys.com, Grammy.com, Sanyo North America, MissUniverse.com, Oscars.com • l; seasts Web site Redesign Proposal -43- City of Seal Beach JI 02009 Quijote Corporation February 27,2009 • • APPENDIX C- Detailed Project Methodology • Strategic Planning The Strategy, Analytics and Planning (SAP) team methodically leads the client through all aspects of research and analysis. Each new phase is built upon previous findings until a complete portrait of City of Seal Beach's core audiences is delivered and analyzed for optimal integration in the creative and technical building of the Web site. Each deliverable from the SAP Team is delivered in a meeting with key insights presented as findings. The client is always aware of where the Strategy team is going and what they have learned through research and analysis. The client will see firsthand how these findings impact the creative direction of the project, as well as the technology needed to implement functionalities as diverse as real-time chat to weekly email campaigns. The culmination of Strategic Planning is the drafting of the Digital Roadmap and the Web Personas, which paves the way for all future development and guides direction on different campaigns and strategies. Technical Planning As a core piece of the needs assessment and requirements-gathering phase of the project, the Sensis technology team will determine the optimal technology strategy for the Web site. This process involves the detailed requirements of the Content Management System (CMS) and other Web site components, scoping of application development, and planning for implementation/testing. Sensis will engage the City of Seal Beach in a collaborative effort to plan and consolidate an effective strategy. Functional Requirements The cornerstone of this process is the Functional Requirements for the new site. The Functional Requirements will outline key features and functionality, in plain English, for key • Web site components such as the CMS and other features. The requirements document will include the following: • Scope for all application development • General Strategy(Migrate/Integrate, Develop, or Deploy) • Description of functional features (CMS, etc) • Quality assurance testing plan • Implementation and deployment strategy • Maintenance strategy • Development platform/technologies • Hardware/Software requirements Functional Specification The functional specification document builds on the functional requirements document and adds detail of the planned user experience. The document will include the following: • Explanation of how the software will work from the user's perspective • Description of the user workflow • Diagrams or screenshots illustrating functional interface concepts • Description of pre-condition and outcome • Example scenarios of user interaction Both Sensis and the CITY OF SEAL BEACH will assign technical leads, who will be responsible to manage the teams, communicate regularly, and build general consensus. The functional requirements document and functional specification document will be prepared by Sensis but the finished product will be the collaborative effort of both teams. Technical Scheduling and Development • J Isenss Web site Redesign Proposal -44- City of Seal Beach ©2009 Quijote Corporation February 27,2009 • • • The development lifecycle will be scheduled for iterative releases of functional features so that both teams may review progress. As each feature is completed it will be available for evaluation by all stakeholders. The schedule will be shared at the outset of development. Technical Documentation The Sensis technical team will document key aspects of the development process to enhance extensibility and maintenance of the code-base and overall technical solution. This documentation will be part of the project deliverables. All new software created by Sensis for this project will become the property of The City of Seal Beach and there will be no additional license fees over time. Creative Planning Web site Creative Brief The creative process starts with the Personas and understanding the Web site's main audiences, their insights, behaviors and Internet usage habits. These insights are then juxtaposed with the objectives/goals for the site. After this analysis has been done, the Sensis SAP team will formally begin the creative planning with the creation of a Web site Creative Brief. The Web site Creative Brief will first identify a common concept that will be applied to all The Web site pages and features, and will summarize all the creative, technical, and copy writing specifications that will need to be executed in order to achieve the appropriate look and feel as well as the optimal navigation. Sensis will work with any external branding consultants or agencies to make sure the new Web site reflects the current style and branding guidelines. • In order to successfully extend City of Seal Beach's identity online, we must first look to strengthen and establish the brand and image by establishing digital: • Tone/theme of design style/copy • Style guidelines • Colors • Typography • Images • Graphic treatments • Copy Information Architecture Development(IA Plan) A Web site's information architecture determines how the information in that Web site— its Web pages, documents, lists,and data—is organized and presented to the Web site's users. Analyzing the information to be presented in a Web site provides the basis for planning: • How the Web site will be structured and divided into a set of section or categories • How will content be presented on the Web site • How site users will navigate through the Web site • How information will be targeted at specific audiences • How search will be configured and optimized Information architecture, as the name implies, basically provides a blueprint for taking content, and identifying a structure to present that content to an audience. Information architecture is a combination of art and science to organize information into a functional and usable format. Site Maps • �,`;ce')s Web site Redesign Proposal -45- City of Seal Beach V ©2009 Quijote Corporation February 27,2009 .) • • The information provided by the Information Architecture Plan will allow us to determine the • new LBWater.org Site Map. This new Site Map will improve the user experience while navigating the different features and sections of the web site. This document will include all main sections, content pages and any page available for users. Copy Specifications Using the Creative Brief and the approved Site Map as guides, a Web site Copy Specification will be developed to map out content requirements, tone& length guidelines, existing copy resources, and final copy creation plan. Copy Coordination Sensis will also create a project plan and map out workflow for the coordination of all copy to be included on the redesigned Web site. An effective Copy Coordination plan will help avoid delays that result from inappropriate Web copy, coordination issues, & legal approval processes. SEC) Creative Recommendations Sensis will incorporate tactical creative recommendations from the SEC) Strategy in the form of Information Architecture, Content and Site Linking recommendations. Creative Development Wireframe Mockups The creation of wireframes is collaboration between the strategy, creative, development and the account teams. The objective is to illustrate the priorities indicated in the IA plan and to distribute the information appropriately. Wireframes are a visual execution of the information architecture and illustrate how the navigation will be distributed. Even though this stage doesn't reflect any design elements, it will take into account some • corporate and branding mandatories established during in the Creative Brief. Design Mockups After the wireframe mockups are approved, the lead designer takes all the branding elements and creates design mockups for key Web pages of the site. These layouts will communicate the Web site creative concept visually- illustrating the usage of colors and other branding elements in the structure of the page and how they reflect the concept and the objectives stated in the Creative Brief. The Design Mockups will provide visual direction and are used to obtain initial graphic approval from the team and the client. Web Page Template Design Following the completion of all Technical and Creative Planning, Sensis's creative team will begin designing all final Web page design templates and custom Web pages (not managed by the CMS) for all City of Seal Beach's Web pages. Web site Image Library After a look has been defined and approved, Sensis will research and create a library of images that best reflect the personality of the City of Seal Beach within the approved look. This library will be used to populate the site with visual references. This library is collaboration between Sensis' creative team and the client. If there is currently an approved image library, the Sensis creative team will include the images that best communicate the creative concept and suit the approved layout. If a current library is not available, Sensis will work with the City of Seal Beach to make sure that a sufficient library of images is compiled to meet the page count of the site. Usability Testing (Beta Sites) �', semis Web site Redesign Proposal -46- City of Seal Beach • 0`='J ©2009 Quijote Corporation February 27,2009 • • • • After all Web Page template designs are finalized, Sensis will begin the 2nd phase of Usability Testing to gather target audience feedback on the new Web site design and layout (using the new approved Web Page templates.) This feedback will be used to revise overall Web page design and imagery used. Final Web Page Design The final Web page design templates will be established incorporating any insights and changes determined during the Beta site Usability Testing feedback. Interactive Style Guide The Interactive Style Guide will encapsulate all creative elements of the new LBWater.org Web site, while also providing guidelines for other digital media, including banner ads, email creative, microsites, and landing pages. The final Interactive Style Guide will establish creative guidelines and cover: • Information Architecture • Content Strategy • Visual Design • Dynamic Design Elements • Technical Development • Applications Web site and Application Development After the technical planning phase, the next step in the development lifecycle is the application implementation phase. This is the process where the functional design is rendered into software. • Sensis follows an iterative approach where construction of, initially small, but ever larger portions of the software project are released to stakeholders for regular review. This increases communication on progress and outcome of functional features. During this phase, Sensis will develop the following components: • Content Management System • Email list signup • Global Web site Search • Interactive Features • Web site Features Web site Production At this stage in the development lifecycle all the questions have been answered and all the individual elements have been readied. Now, the visual design, content and functionality are brought together to produce the finished product. Web standards and best practices are followed to ensure high quality, accessibility, and search engine friendliness. Web site Production Sensis will develop a redesigned site integrating all existing applications with new features and tools. We estimate the new Web site will be approximately 100 pages, including new features and components. During the Web site production process, our team will observe industry best practices including XHTML markup, CSS layouts, and SE0 friendly construction. We will also utilize the latest in validation and testing tool while creating the site in a staging environment designed to share progress with the project partners. • lse IS Web site Redesign Proposal -47- City of Seal Beach g+,L V ©2009 Quijote Corporation February 27,2009 ?`` • • Application Integration • The Web site Production phase is also where all new applications and features, as well as optimized existing functionality are integrated into the overall Web site design and architecture. Web Analvtics Integration Client-side Web analytics software will also be integrated into the new Web site pages (both public and private) during this phase. QA, Testing & Launch Sensis quality assurance (QA) is a set of planned, systematic processes and industry best practices that assure our work conforms to established technical and aesthetic requirements. In practice, QA planning is adjusted to suit the unique demands of individual projects but certain core values and methodologies are always present. Quality control begins at project start and extends to post-launch. Our QA procedures fall into two categories:Web Quality and Application Quality. Web quality is concerned with established standards, readability, accessibility and usability. Application quality is concerned with testing, tracking and documentation of software components. Some examples of both follow. Web Quality • Standards o HTML (XHTML, HTML 4.01), Cascading Style Sheets, Web Validation • Readability o Color Contrasts, Letter Spacing, Line Spacing • Accessibility • o WAI (created by the World Wide Web Consortium (W3C) in 1997) o ADA Compliance o Section 508 • Usability o Ease of learning, Ease of remembering what has been learned, Errors, Satisfaction Application Quality • Testing o Unit Testing, Functional Testing, Conformance Testing, Compatibility Testing, Performance Testing, Stress Testing, Regression Testing, Black Box Testing, White Box Testing • Tracking o Bug tracking, Feature Tracking • Project documentation o Project Log, Source comments ,$enss Web site Redesign Proposal -48- City of Seal Beach • ©2009 Quijote Corporation February 27,2009 • APPENDIX D - Deliverables Web site Redesign Strategic Planning • Kick-off Meeting o Agenda (Word) o Meeting Notes (Word) • Focus Groups o Focus Group Plan (PowerPoint) o Focus Group Discussion Guide (Word) o Focus Group Video (MPEG, ZIP) o Focus Group Analysis & Key Takeaways (PowerPoint) • Online Survey o Survey Questions (Word) o Survey Results (Excel) o Survey Analysis & Key Takeaways (Excel, Word) • Usability Testing o Usability Testing Plan (Word) o Usability Testing Raw Video& Data (MPEG, JPG, Excel) o Usability Testing Analysis & Key Takeaways (Excel, Word) • Secondary Research Brief(PowerPoint) • Digital Strategy o Initial Assessment Web Property Audits (Word, Excel) o Competitive Audit (PowerPoint, Excel) • o Gap Analysis (PowerPoint) o Web Personas (Excel, PowerPoint) o Digital Roadmap (PowerPoint) Social Media • Social Media Strategy (PowerPoint) Creative Planning • Global Creative Brief(Word) • Global Creative Concept(Word, PowerPoint, JPG) • Web site Creative Brief(Word) • Information Architecture Plan (Word) • Site Map (Excel, PowerPoint) • Scope Map (Excel) • Copy Strategy&Guidelines (Word) Technical Planning • Functional Requirements (Word) • Functional Specification (Word) • 3rd Party Application Discovery& Specifications (Word) Creative Development • Wireframe Mockups (PowerPoint/PDF) • Design Mockups (PDF) • Web Page Templates (HTML, JPG, ZIP) • Image Inventory/ Library (JPG, GIF, ZIP) • • Interactive Style Guide (PDF) tsensS Web site Redesign Proposal -49- City of Seal Beach ©2009 Quijote Corporation February 27,2009 • • • • Web site &Application Integration • Web site code (HTML, GIF, JPEG, SWF, HMTL, ZIP) QA, Testing & Launch • QA Test Plan (Word) • QA Release Report (Word) Training & Documentation • Training Materials and Support Documentation (Word, PDF) • Final Documentation (Word) • Maintenance and Support Plan (Word) Additional Recommendations Strategic Planning • Usability Testing o Usability Testing Plan (Word) o Usability Testing Raw Video & Data (MPEG, JPG, Excel) o Usability Testing Analysis & Key Takeaways (Excel, Word) Email • Email Communications Strategy(PowerPoint) • Email Template Design (JPG, HTML, ZIP) • ES Setup & Integration Report (Word) • SEO Program • SEO Support & Optimization (6 months) `4 Isensls Web site Redesign Proposal -50- City of Seal Beach - • ©2009 Quijote Corporation February 27,2009 • • • APPENDIX E— Sample Web Persona r �,43)„..„,wiarnoY3a� k* _ Demographiclnfotmation� r.,`` ��-!+' 4*(509a, a'to 9f e t Age,: - O s ! y r■Pay°an Vow ,-UA3e qm„:::,,,,it-;“svemf Income: S p q- F"ua { Gj 'v� ? Marital Status Single v ,s9'+Pa � h:. .� y , Dwelling Type Fent an /t °.”' tt,"! -i§,ehel, Salesperson stmtE ., A'v d 'Occupation: sales ran eta 1 f.1 �.,°` � c ::.0.,, soft:).me company ��a i n0. Atapical day... «..,..,.«... - t , ss'' Y Y�� Intelactipn$with 4he xxx corn hob is usually on the road tot ra L.While online at snot t.he is usually Rob has the xxkcort l'AV Account login page .' reaAntg and replying to emails, Atter wrote,he spends a fee, hours booremarked on,Fir efdx.However,when he'i:s a eVeIA night reading ES PN.cunt.visiting Pipe, and vie. and queston transferring russe.rvide,he either navigate to _ I esponding to posts on Facebools, trio"Start;Stow,tv Move", or type'transfer Cewics"is the Goon e search'box Internet Access ...m,. . " Has high-speed Internet access froth at home and soak;but usually goes online at home after ,orb. p.-H "e I r k "� � USERGOalS E 1 Vewand paytil{I aasr Ivonli e ' Online Activities ,Transfer Scnedales rs ee online :: Rol,is almost conspletele paperless, managing most or his accounts 3:..A Easy access to d sired information on xxx1Cootomer online(credit cards,wireless. student loans,etc.).He also banks almost ; Servtcel,'• - ::7 exclusively online. When online. Rob sometimes clicks on banners,but .:,r. ., _.. I rarely signs up for email lists of any kind " ,m.,,»m,,.m ""' a< r- acc e r.. . .., ,� SDG&E Oblectives(Ananbzed) Custom-ne Service Preferences y - 4 Navigator `.' Searcher 1 '6t ry Ae nfonnat on alum anA ib - yen ups f<r, hob le nice d tunes in thelest 4 yes's, i's" ' t Mu ci4aud;CYmend Rine if."e pregam chine and sn he's hart K.transit' his ray to Y 1 rl 'e' �1-"k f f d tf r keyrror Ancxer Ins questions online{F educed[tali neuter u to rt r Cr cafe times. He prefr,riser?ihe >•{ Rw Ae t el eas are to desired mfannauot8 us on er • -.eir to serbudt (crud inquiries about his now ,y v ErVenence't .�ccaunts(stud nt loans,ref ele s ntArtyi. • 'Sens Web site Redesign Proposal -51- City of Seal Beach ©2009 Quijote Corporation February 27,2009 EXHIBIT B • Hourly Rate Schedule Department/Position Hourly Rate Account Management Director, Account Services: $132 Account Supervisor: $107 Account Executive: $83 Account Coordinator: $75 Project Management Project Manager: $98 Project Coordinator: $78 Creative (Development) Creative Director: $125 Associate Creative Director: $120 Art Director: $118 Senior Designer: $108 Flash Designer: $100 Jr. Designer: $90 Technology(Web Development) Technology Director: $135 Lead Developer: $115 Web Developer: $100 Front-end Developer: $90 Junior Developer: $80 • Social Media Social Media Coordinator: $80 Search Engine Marketing SEM Coordinator: $90 •