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City of Seal Beach/Advantage International 1997 .
1997 ADVANTAGE INTERNATIONAL
E SPN BIKES - BLADES & BOARDS
BLADE JAM Only by Rollerblade
LICENSE AGREEMENT
(City of Seal Beach and Advantage International, Marketing)
THIS AGREEMENT is entered into as of July 14, 1997, by and between the City of Seal
Beach (" City "), and ADVANTAGE INTERNATIONAL MARKETING, ( "ADVANTAGE
INTERNATIONAL ").
RECITALS
A. City is a municipal corporation duly organized as a charter city pursuant to the laws of the
State of California, with the power and authority to carry out all acts agreed to herein. City has its primary
office and place of business at 211 Eighth Street, Seal Beach, Califomia 90740. Notices given under this
contract shall be addressed to City at the address given above, attention of City Manager.
B. ADVANTAGE INTERNATIONAL is a California corporation incorporated under the laws
of the State of Califomia. ADVANTAGE INTERNATIONAL has its primary office and place of business
at 1266 East Main Street, Seventh Floor, Stamford, CT 06902. Notices given under this contract shall be
addressed to ADVANTAGE INTERNATIONAL at the address listed above.
C. City either owns or is the lessee of tide and submerged lands and beach parking lots located
within City and commonly known as Seal Beach ( "Seal Beach ").
D. ADVANTAGE INTERNATIONAL desires to license the use of those portions of Seal
Beach's property, namely a parking lot area and it's beach area adjacent to it delimited on Exhibit A (the
"premises ") from City in order to hold its 1997 B Competition and Blade Jam for the recreational
enjoyment and appreciation of the residents of the City of Seal Beach and the people of the State of
California.
NOW, THEREFORE, in consideration of the foregoing and the covenants and conditions herein
contained, it is mutually agreed as follows:
1. City hereby licenses the premises, on the terms and conditions hereafter set forth, to
ADVANTAGE INTERNATIONAL for the production of its 1997 ESPN - B and Blade Jam only by
Rollerblade Competition.
2. The dates and purposes for which ADVANTAGE INTERNATIONAL is permitted access
to and utilization of the premises are:
Monday - Thursday August 25 - August 28, 1997 (set -up)
Friday - Sunday August 29 - August 31, 1997 (competition)
Sunday - Tuesday August 31 - September 2, 1997 (take -down)
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City of Seal Beach/Advantage international 1997
3. The hours ADVANTAGE INTERNATIONAL is permitted access to and utilization of the
premises are 8:00 a.m. to 7:00 p.m. each day.
4. ADVANTAGE INTERNATIONAL hereby acknowledges that ADVANTAGE
INTERNATIONAL must terminate its activities on the premises no later each day than the time specified
in Section 3 above except for those activities necessary to supplying security services for ADVANTAGE
INTERNATIONAL equipment remaining on the premises overnight In the event that ADVANTAGE
INTERNATIONAL undertakes any activity on the premises, excluding security services, outside the
permitted hours specified in Section 3 above, ADVANTAGE INTERNATIONAL shall pay to City a
penalty in the amount of $500.00 for each hour or portion thereof during which ADVANTAGE
INTERNATIONAL'S activities take place in violation of the above specified time limits.
5. ADVANTAGE INTERNATIONAL will provide adequate on -site around -the -clock
security during all hours that it has equipment on the site. Security Personnel must be adequately attired
for easy identification.
6. ADVANTAGE INTERNATIONAL agrees to pay to the City the following fees and
charges in consideration for the issuance of this license:
a. A license fee of $1,500 per day for each day of competition (3 x $1,500=$4.500),
and a license fee of $750 per day for each day of preparation and clean -up (6 x $750= $4,500), a
total of $9,000.
b. All personnel and materials costs incurred by City in connection with this
Agreement, including overhead and indirect costs as estimated in the Budget attached as Exhibit B.
c. A filming fee of $400.00 per day for each day during which filming, video
taping or other electronic media production-takes place (3 x $400 = $1200).
d. Any additional services deemed appropriate by the City, in the City's sole
discretion, to ensure public safety will be paid for by ADVANTAGE INTERNATIONAL.
7. Concurrently with the execution of this Agreement, ADVANTAGE INTERNATIONAL
shall pay to City one -half of the total estimated fees as set forth in Exhibit B. ($19,464). In addition,
ADVANTAGE INTERNATIONAL shall pay to City a second installment payment in the amount of
$19,464 to be credited against City's actual costs and expenses no later than 10:00 a.m. Monday, August
25, 1997. In the event that the City's actual costs and expenses pursuant to this Agreement exceed the
amounts paid in advance by ADVANTAGE INTERNATIONAL, City shall, within seven (7) working days
of the termination of ADVANTAGE INTERNATIONAL'S activities hereunder, provide an itemized
invoice to ADVANTAGE INTERNATIONAL, which invoice shall be paid by ADVANTAGE
INTERNATIONAL within fourteen (14) days of receipt.
8. ADVANTAGE INTERNATIONAL shall provide regular shuttle service between Boeing
and 1st Street Beach parking areas and the premises preceding, during and following the competition.
ADVANTAGE INTERNATIONAL shall submit a shuttle service plan to City at least 7 days preceding the
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City of Seal E+• Ich/Advantage International 1997
first competition event for City's review and approval. City will promptly review the submitted plan, and
City's appro' al shall not be unreasonably withheld. Shuttle bus service will be provided from the Boeing
parking area. ADVANTAGE INTERNATIONAL will make the necessary arrangements with Boeing
(Michelle Bandoian: (562) 797 -5834 ). Departures suggested at 20 minute intervals. Adequate bus
signage and locations along Seal Beach Blvd, PCH North and South, the 8th and 10th Street Lots, 1st
Street and Seal Beach Blvd. at PCH. The buses should be clearly identified with the events and
destinations. Buses are to be routed form Seal Beach Blvd., to PCH, right to 1st Street, left to Ocean ,
Avenue, (Pick - up at 1st Street Saturday morning 9 a.m. -12 Noon) left to Eisenhower Park West
(between 8th and Main), then continue on Ocean Avenue to Seal Beach Blvd, left to Boeing. Shuttle bus
service will be provided Friday, Saturday and Sunday. Publicity material distributed to the news media
shall prominently include information regarding the Shuttle Bus and shall state that alcohol and glass
containers are strictly prohibited on shuttle busses and at the event. Flyers mapping the Boeing
parking/shuttle service should be available. Copies should be made available for the beach parking lot
attendants. This license shall be of no force or effect until such shuttle service plan has been approved by
City and attached to this license as Exhibit C.
9. ADVANTAGE INTERNATIONAL may not charge admission.
10. No alcoholic beverages shall be sold or permitted on the premises by ADVANTAGE
INTERNATIONAL.
11. a. ADVANTAGE INTERNATIONAL may place a VIP tent or other private reception
facility on public property as indicated on Exhibit A, provided that no alcoholic beverages shall be sold or
permitted in such facility.
b. ADVANTAGE INTERNATIONAL will also provide trash bins and portable rest
rooms to the premises for each period of use. On each day of activity undertaken pursuant to this
agreement, ADVANTAGE INTERNATIONAL shall provide sufficient custodial services on the
premises to ensure that the premises and surrounding beach area are maintained in a clean and
orderly condition, and in substantially the same condition as existed prior to the commencement of
ADVANTAGE INTERNATIONAL activities. The City's Special Events Coordinator shall
determine the appropriate number of trash bins, portable rest rooms and custodial services to be
provided.
c. ADVANTAGE INTERNATIONAL will order one 44 -yard dumpster to be located
in the 1st Street parking lot and 1 44 -yard dumpster to be located in the 10th Street Lot.
ADVANTAGE INTERNATIONAL will provide an adequate number of cardboard trash
containers.
d. Cones and barricades as needed will be rented by ADVANTAGE
INTERNATIONAL and put in place and subsequently removed by their staff per the site plan and
emergency procedures as set by Lifeguards, Fire and Police.
12. ADVANTAGE INTERNATIONAL shall make no alterations, physical modifications or
defacements of any nature to the premises or its facilities without the prior written consent of City. All
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City of Seal Beach/Advantage International 1997
equipment, furnishings, or other personal property provided by ADVANTAGE INTERNATIONAL shall
remain the property of ADVANTAGE INTERNATIONAL and shall be removed from the premises by
8:00 p.m. on September 2, 1997, unless ADVANTAGE INTERNATIONAL has received prior written
consent from City to temporarily leave such property on the premises.
13. City will supplement ADVANTAGE INTERNATIONAL'S custodial services to the
premises for each period of use by ADVANTAGE INTERNATIONAL. City will provide such police,
lifeguard and other public safety services as City, in its sole discretion, determines to be necessary or
appropriate during use of the premises by ADVANTAGE INTERNATIONAL. The cost of all such
services shall be paid by ADVANTAGE INTERNATIONAL pursuant to Section 6 of this Agreement.
ADVANTAGE INTERNATIONAL shall provide all other personnel needed for its event.
14. ADVANTAGE INTERNATIONAL shall be solely responsible for providing electrical
power for any and all lights, production equipment, or other facilities necessary for ADVANTAGE
INTERNATIONAL'S purposes. City shall not be liable for delay or damage caused by an electrical power
outage outside of City's control. ADVANTAGE INTERNATIONAL shall not utilize any other equipment
which places any significant load on the premises electrical system without the prior written consent of City
and upon such further terms and conditions as City may, in its sole discretion, impose. All public address
systems/speakers will be directed toward the ocean, away from the residences. ADVANTAGE
INTERNATIONAL shall abide by City noise standards and a sound test must be performed prior to the
event to ensure that noise levels will be contained to levels established by the City for Special Events.
15. The premises is licensed to ADVANTAGE INTERNATIONAL in AS IS condition. City
assumes no liability or responsibility for any losses incurred by ADVANTAGE INTERNATIONAL as a
result of the failure of any of its equipment servicing the Beach, or any portion of the premises, but City
shall endeavor to repair or correct any such failures in a timely manner, provided that ADVANTAGE
INTERNATIONAL has notified City of the need for such corrective action.
16. The City Manager, or his representative, shall coordinate all requests for services under this
Agreement.
17. ADVANTAGE INTERNATIONAL agrees to indemnify City, its officers, employees and
agents against, and will hold and save them and each of them harmless from any and all actions, claims,
damages to persons or property, penalties, obligations or liabilities that may be asserted or claimed by any
person, firm, entity, corporation, political subdivision or other organization arising out of the acts, errors or
omissions of ADVANTAGE INTERNATIONAL, its agents, employees, subcontractors, competitors,
spectators, vendors, or other invitees arising out of ADVANTAGE INTERNATIONAL'S use of the
premises under this Agreement.
a. ADVANTAGE INTERNATIONAL will defend any action or actions filed in
connection with any of said claims, damages, penalties, obligations or liabilities and will pay all
costs and expenses, including attorneys' fees incurred in connection herewith;
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City of Seal Beach/Advantage International 1997
b. ADVANTAGE INTERNATIONAL will promptly pay any judgment rendered
against City, its officers, agents, employees for any such claims, damages, penalties, obligations or
liabilities; and
c. In the event City, its officers, agents or employees is made a party to any action or
proceeding filed or prosecuted against ADVANTAGE INTERNATIONAL for such damages or
other claims arising out of or in connection with the sole negligence or wrongful acts of
ADVANTAGE INTERNATIONAL here under, ADVANTAGE INTERNATIONAL agrees to
pay City, its officers, agents, or employees, any and all costs and expenses incurred by City, its
officers, agents or employees in such action or proceeding, including but not limited to, reasonable
attorneys' fees.
d. Prior to the commencement of the competition ADVANTAGE INTERNATIONAL
shall require each participant to execute a waiver of liability, indemnification, and assumption of
the risk agreement in favor of City in a form satisfactory to the City Attorney. If any participant is
a minor said agreement shall be co- executed by the minor's parent or legal guardian.
ADVANTAGE INTERNATIONAL shall not, under any circumstance, permit any participant to
take part in any aspect to the Espn -B & Blade Jam Only From Rollerblade competition unless and
until such agreement has been executed in favor of the City. ADVANTAGE INTERNATIONAL
understands and agrees that in the event that ADVANTAGE INTERNATIONAL fails to comply
with this Section 16 (d), ADVANTAGE INTERNATIONAL shall be solely liable for any injury or
damage to any participant or spectator in any way arising out of the participation by any participant
who did not execute such an agreement, and that the indemnification and defense provisions of this
Section 16 shall be fully applicable, regardless of any negligence on the part of City, its officers and
agents, or employees.
e. ADVANTAGE INTERNATIONAL specifically agrees to indemnify the hold the
City harmless from any and all actions, claims, loss, or damage arising out of the delay or
cancellation in ADVANTAGE INTERNATIONAL'S intended use of the premises which may be
caused by the decision or action of any governmental entity other than City, or of a court of
competent jurisdiction. In case of such delay or cancellation, ADVANTAGE INTERNATIONAL
shall be entitled to a refund of the unused portion, if any, of payments made to City by
ADVANTAGE INTERNATIONAL, or upon the mutual agreement of the parties, to reschedule
the event.
18. Except as limited by Section 15 of this Agreement, City agrees to indemnify ADVANTAGE
INTERNATIONAL, its officers, employees and agents against, and will hold and save them and each of
them harmless from any and all actions, claims, damages to persons or property, penalties, obligations or
liabilities that may be asserted or claimed by any person, firm, entity, corporation, political subdivision or
other organization arising out of the negligent acts, errors or omissions of City, its agents, employees,
subcontractors, or invitee arising out of City's performance under this Agreement.
a. City will defend any action or actions filed in connection with any of said claims,
damages, penalties, obligations or liabilities and will pay all costs and expenses, including attorneys'
fees incurred in connection herewith;
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City of Seal Beach/Advantage International 1997
b. City will promptly pay any judgment rendered against ADVANTAGE
INTERNATIONAL, its officers, agents, employees for any such claims, damages, penalties,
obligations or liabilities; and
c. In the event ADVANTAGE INTERNATIONAL, its officers, agents or employees
is made a party to any action or proceeding filed or prosecuted against City for such damages or
other claims arising out of or in connection with the sole negligence or wrongful acts of City here
under, City agrees to pay ADVANTAGE INTERNATIONAL, its officers, agents, or employees,
any and all costs and expenses incurred by ADVANTAGE INTERNATIONAL, its officers, agents
or employees in such action or proceeding, including but not limited to, reasonable attorneys' fees.
19. ADVANTAGE INTERNATIONAL shall take out and maintain at its sole expense, during
the life of this Agreement, broad -form comprehensive general public liability insurance issued by an insurer
admitted to do business in the State of California and listed "B +" or better in Best's Insurance Guide. The
policy shall be written on an occurrence basis and provide coverage for bodily injury (including accidental
death), property damage, contractual liability, personal injury and advertising injury. The policy shall also
contain a broad -form property damage endorsement, or equivalent coverage.
a. City and its officers and employees shall be named as additional insured in an
endorsement added to and forming a part of the policy. As additional insured, City and its
officers and employees shall be insured, under all of the coverage provided in the policy, for liability
claims arising from the operations under the Contract, including operations and work performed
and materials supplied by or on behalf of ADVANTAGE INTERNATIONAL, any subcontractors,
or by anyone directly or indirectly employed by any of them.
b. The minimum limits of liability coverage shall be as follows:
(1) Limit of liability for bodily injury (including accidental death): each occurrence,
$2,000,000.00.
(2) Limit of liability for property damage: each occurrence, $2,000,000.00.
(3) Limit of liability for personal injury: each occurrence, $2,000,000.00.
(4) Limit of liability for advertising injury: each occurrence, $2,000,000.00.
c. The maximum deductible payable by the insured under the policy shall be $25,000,
and the policy of liability insurance shall contain the following clauses:
(1) The naming of an additional insured as herein provided shall not affect any
recovery to which such additional insured would be entitled under this policy if not named
as such additional insured; and
(2) The additional insured named herein shall not be held liable for any premium or
expense of any nature on this policy or any extension thereof; and
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City of Seal Beach/Advantage International 1997
(3) The additional insured named herein shall not by reason of being so named be
considered a member of any mutual insurance company for any purpose whatsoever; and
(4) The provisions of the policy, including but not limited to the interest of the
additional insured named herein, will not be changed, suspended, canceled or otherwise
terminated without the carrier first directly giving City 5 days written notice. If the carrier
intends to not renew the policy, City must also be given 5 days written notice of that
decision.
(5) The insurance afforded by this policy applies separately to each insured
• against whom a claim or suit is made or suit is brought, except with respect to the limit of
the insurer's liability.
d. ADVANTAGE INTERNATIONAL'S liability insurance policy shall provide that it
is primary to any other insurance or self - insured retention that the City or other
additional insureds may possess, and any insurance or retention held by the
additional insureds shall be considered excess only, and not subject to any
requirement of contribution or right of subrogation.
e. Nothing contained herein shall be construed as limiting in any way the extent to
which ADVANTAGE INTERNATIONAL may be held responsible for payment of
damages to persons or property resulting from its operations, including operations
and work performed or materials supplied by or on behalf of ADVANTAGE
INTERNATIONAL, any subcontractors, or by anyone directly or indirectly
employed by any of them.
f. ADVANTAGE INTERNATIONAL shall furnish City with satisfactory proof of the
existence of the liability insurance required herein, by submitting a certified copy of the
policy and all endorsements, including an endorsement naming City and its officers and
employees as additional insured, to City at the time the Contract is executed by
ADVANTAGE INTERNATIONAL and delivered to City. City shall not execute this
Agreement until all insurance is approved by City.
g. ADVANTAGE INTERNATIONAL shall maintain in full force and effect Worker's
Compensation Insurance to cover the ADVANTAGE INTERNATIONAL' employees as
required by the California Labor Code.
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h. ADVANTAGE INTERNATIONAL shall insure that any subcontractor
ADVANTAGE INTERNATIONAL employees during the course of this agreement shall
comply with the insurance requirements set forth herein.
20. City personnel authorized by the City Manager shall have the right to inspect the premises
during its use by ADVANTAGE INTERNATIONAL to determine whether ADVANTAGE
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City of Seal B ach/Advantage International 1997
INTERNATIONAL is complying with the terms and conditions of this Agreement, or for any purpose
incidental to the rights of City.
21. ADVANTAGE INTERNATIONAL shall not at any time or in any manner represent that it
or any of its agents, employees, or subcontractors are in any manner agents or employees of City, or that
the activities of ADVANTAGE INTERNATIONAL are in any manner endorsed, sponsored or approved
by City.
22. City and ADVANTAGE INTERNATIONAL shall each be and act as independent
contractors and under no circumstances shall this Agreement be construed as one of agency or partnership
between City and ADVANTAGE INTERNATIONAL. Each party acknowledges and agrees that it
neither has nor will give the appearance or impression of having any legal authority to bind or commit the
other party in any way other than as mentioned in this Agreement.
23. Either party shall have the right to terminate this Agreement for the violation of any material
term of this Agreement by the other party, upon twenty -four (24) hours written notice to the breaching
party, if the material breach is not first cured by the breaching party within that time.
24. This Agreement constitutes the entire agreement of the parties, and the provisions hereof
supersede any and all prior and contemporaneous agreements or understandings relating to the same
subject matter. This Agreement may be amended only by a writing signed by both parties. Modifications
and amendments made to any material portion of this Agreement must at the discretion of the City
Manager be pre - approved by City's City Council.
25. Neither party shall assign its rights, obligations, or any license created under this Agreement
to a third party without the prior written consent of the other party, and any purported assignment lacking
such written consent shall be null and void.
26. Failure or inability of either party to enforce any right here under shall not waive any rights
with respect to any other or future rights or occurrences.
27. City has no rights to, nor is it authorized to negotiate for or contract with any entity for, the
various commercial rights to the tournament without the written permission of ADVANTAGE
INTERNATIONAL.
28. The validity, interpretation, and performance of this Agreement shall be controlled by and .
construed under the laws of the State of California.
29. In the event that either party to this agreement shall commence any legal action or
proceeding to enforce or interpret the provisions of this agreement the prevailing party in such action or
proceeding shall be entitled to recover its costs of suit, including reasonable attomey's fees. Such an action
shall be brought in the Municipal or superior Court for the County of Orange, State of California.
ADVANTAGE INTERNATIONAL hereby consults to the jurisdiction of such court for any action arising
out of the Agreement and agrees to accept service by United States mail of any notice and/or pleading at
the address set forth herein.
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City of Seal Beach/Advantage International 1997
out of the Agreement and agrees to accept service by United States mail of any notice and/or pleading at
the address set forth herein.
30. ADVANTAGE INTERNATIONAL will assign a representative to the 10th Street parking
lot each day of competition to assist with VIP reserved parking.
31. ADVANTAGE INTERNATIONAL shall not perform any physical improvement or alteration to
any portion of city property without prior written approval from the Director of Public Works.
ADVANTAGE INTERNATIONAL shall furnish all necessary materials, labor, equipment, and other
incidental and appurtenant work necessary for any services in connection with this event. ADVANTAGE
INTERNATIONAL shall provide and pay for any costs associated for complying to all City Regulations,
Specifications and Provisions.
32. Exhibits A (LAYOUT) , B (EXPENSE SHEET, and C (TRANSPORTATION /PARKING)
attached hereto are hereby incorporated by reference into this agreement.
IN WITNESS WHEREOF, the parties have executed this Agreement as of the date first written above.
CITY OF ) ZJ P4LJ ACH a
By:
City Manager, Keith R. Till
ADVANTAGE INTERNATIONAL
By:
Wade Martin
Account Coordinator
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EXHIBIT B
1997 Advantage International
ESPN B
Bikes - Blades & Boards
Blade Jain Only by Rollerblade
Expense Estimates July 97
Please find preliminary estimates for hosting your event in Seal Beach. Figures are rounded -up.
User Fees:
Setup dates: Monday, Tuesday, Wednesday, Thursday: August 25, 26, 27, 28, 1997
Competition dates: Friday, Saturday, Sunday: August 29, 30, 31, 1997
Tear down: Monday: September 4, 1997
City Property User Fee $1,500 /day x 3 days $4,500
City Property User Fee Set up/ Take down $ 750 /day x 8 days $6,000
Video Filming Location Fee $ 400 /day x 3 days $1.200
SUBTOTAL $11,700
Administration Fee: 15% x $11,700 $ 1.755
SUBTOTAL $13,455
Parking Fees: (10th St. 207 spaces) $ 6 /space x 207 x 8 days $9,936
(8th St. 30 spaces) $ 6 /space x 30 x 4 days $ 720
SUBTOTAL $10,656
Staff Fees:
Recreation Department 30 hours $35/hr $1,050
Police Department 1 Supervisor (Lieutenant) 24 hours $62 /hr $1,488
3 Police Officers 24 hours $42/hr $3,024
1 Dispatcher 24 hours $26 /hr $ 624
1 Parking Control Officer 24 hours $23/hr $ 552
SUBTOTAL $ 5,688
Public Works 1 Supervisor 24 hours $33/hr $ 792
1 Beach Crew 24 hours $29/hr $ 696
1 Signage Crew 4 hours $25/hr $ 100
1 Maintenance Crew 24 hours $24 /hr $ 576
SUBTOTAL $ 2,164
Lifeguard Dept 3 Supervisors 24 hours $26 /hr $ 1,872
Fire Department 2 Medics + Van 24 hours $84 /hr $ 4,032
STAFF TOTAL $ 14,817
SPECIAL EVENT ESTIMATE TOTAL $ 38,928
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EXHIBIT B ADDENDUM
1997 Advantage International
ESPN B
Bikes - Blades & Boards
Blade Jam Only by Rollerblade
Expense Estimates August 12,1997
Please find additional estimates for hosting your event in Seal Beach.
User Fees:
Addtional Setup dates: Sunday, August 24, 1997
City Property User Fee Set up/ Take down $ 750 /day x ldays $750
Parking Fees: (10th St. 207 spaces) $ 6 /space x 207 x 4 days $4,968
Public Works: Maintenance: Friday, Saturday, Sunday, August 29, 30, 31, 1997
$ 500 /day x 3 $1.500
ADDITIONAL SPECIAL EVENT ESTIMATES $ 7,218
PREVIOUS ESTIMATE $ 38,928
REVISED ESTIMATE TOTAL as of August 12, 1997 $ 46,146