HomeMy WebLinkAboutCC Min 1985-05-20
5-13-85 / 5-20-85
Approved:
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Attest:
Seal Beach, California
May 20, 1985
The City Council of the City of Seal Beach met in regular
adjourned session at 7:09 p.m. with Mayor Brownell calling
the meeting to order with the Salute to the Flag.
ROLL CALL
present:
Mayor Brownell
Councilmembers Clift, Grgas, Risner, Wilson
Absent: None
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Also present: Mr. Joseph, Assistant City Manager
Mr. Stepanicich, City Attorney
Mrs. Yeo, City Clerk
WAIVER OF FULL READING
Risner moved, second by Clift, to waive the reading in
full of all ordinances and resolutions and that consent
to the waiver of reading shall be deemed to be given by
all Councilmembers after reading of the title unless
specific request is made at that time for the reading of
such ordinance or resolution.
AYES:
NOES:
Brownell, Clift, Grgas, Risner, Wilson
None Motion carried
COASTAL CONSERVANCY AGREEMENT - REIMBURSABLE GRANT -
PIER RESTAURANT
The Assistant City Manager reported that the California
State Coastal Conservancy approved a reimbursable grant
to rebuild the pier restaurant in an amount not to exceed
$250,000. He stated the term of the agreement is for ten
years at an interest rate of 8.86% compounded annually,
that the annual payment would be $38,716 should the total
$250,000 be utilized. Mr. Joseph explained that the low
bid for construction of the restaurant was approximately
$181,000, not inCluding interior furnishings, therefore
the final grant amount is not known at this time. Risner
moved, second by Clift, to approve the Agreement with the
California State Coastal Conservancy for the reimbursable
grant not to exceed $250,000.
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AYES:
NOES:
Brownell, Clift, Grgas, Risner, Wilson
None Motion carried
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PROPOSED 1985/86 FISCAL YEAR BUDGET
The Ass~stant CIty Manager presented copies of the proposed
1985/86 budget to the Council and requested that a workshop
session be scheduled. It was the consensus of the Council
to schedule a budget workshop for Thursday, May 30th at
7:00 p.m.
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WORKSHOP - GROUP W CABLE
The Assistant City Manager stated that Group W Cable
requested to make a presentation relating to their proposal,
after which there would be a period for questions and
answers. Mr. James W. Bequette, District General Manager
for Group W Cable, stated he is responsible for fifteen
Group W franchises in Los Angeles and Orange Counties,
and wished to address two issues, quality in cable as
westinghouse envisions it rather than the public utilities
attitude, and the prOfitability of their cable system.
He reviewed the background of their cable system since
acquiring it from Teleprompter in late 1981 and the current
corporate structure of their organization, noting the
required attendance of their management at the nationally
known "Quality College." Mr. Bequette reported eight
quality measures put into operation in January of this
year and reported to management monthly by each cable system,
the first being service calls in the home with the objective
for 1985 that this be below 4% from a previous 20% for
some systems, stating he believed Seal Beach presently
at 4.19%, secondly, service call backlog, the objective
being no more than an eight hour wait with the bulk of
service provided the same day, the objective for installation
backlog of three days, with the same objective for
disconnects. He cited errors on billings as a problem
which is expected to be less than one-half of one percent
by the end of the year, computer monitoring for major and
minor outages before they occur, monitoring of the average
customer call waiting time with an objective that a telephone
ring no more than three times before being answered and
no wait thereafter, he also acknowledged the recent
replacement of the General Manager for the Seal Beach system.
Mr. Bequette reported a feasibility study is being conducted
to provide a twenty-four hour, seven day per week, service
call system manned by Group W people, also that a cable
systems training school has been established in Upland
and that all customer service personnel will be required
to attend. With regard to profitability, he stated that
many companies, without the support of the parent company,
are now in trouble, filing bankruptcies. Mr. Bequette
stated that in the early 1980's there were unrealistic
expectations of what cable revenues would be, large sums
from burglar and fire alarm systems, which is not
economically feasible, data transmission systems, which
will be subject to legal challenges, advertising, which
is starting to come into being, and pay for view, which
is now in its infantcy, noting that all of those revenue
projections mentioned were included in the proposals but
have not been realized. He stated that in the proposal
for Seal Beach about thirty-two percent of the 1985 revenue
was to come from these sources. Mr. Bequette offered that
cities were as much a party to this short sightedness as
the cable companies, noting that consultants would not
have considered a proposal realistic that did not contain
those revenues, therefore the expected revenues from cable
were a mutual mistake. He stated that in their discussions
with the City staff they have indicated they are willing
to absorb their fair share of this mutual mistake by
accepting a less than fair return, noting that without
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those additional revenues the local programming budget
in 1985, if they were on the budget, would require $9.20
from each and every subscriber. Mr. Bequette reported
that one requirement of his job is to dispose of assets
that have no long term benefit to westinghouse, even if
at a substantial discount, and stated he would solicit
the City's cooperation in rectifying this mutual mistake
made in the early 1980's. Mr. John Monson, General Manager, I
Seal Beach Group W, referred to their quality approach
standards, stated that Seal Beach has been ranked number
one technically for the overall quality of the plant
operation, and has received national recognition for same.
Also considered to be first in Orange County in terms of
signal quality, outages, customer service, follow-up, and
programming. Mr. Monsen reported service calls in Seal
Beach are handled the same day, usually within two to three
hours, customer service calls answered within the first
three rings, that the quality of staff has been upgraded,
and that they are developing a customer field program for
periodic telephone or personal customer contact to further
upgrade customer services. Mr. Monsen stated he believed
that their proposal will increase the audience for community
programming, provide a means to monitor revenues at a lower
cost, and allow the quality of service to be retained in
Seal Beach at rates lower than those throughout the County.
He stated he is seeking the City'S support in allowing
Group W to combine the public access, governmental, and
local origination channels to facilitate promotion of local
programming and increase its audience. He stated there
are no commercial plans for the unused local channels and
if the six channels are ever required they will remain
available for use. He stated it has been found to be more
cost effective to concentrate local programming on one I
or two channels for greater ease of selection by the
subscriber. with regard to underwriting the Cable Foundation,
Mr. Monsen stated that their proposal limits Group W's
contribution to the $225,000 already provided, with Group
W refunding the money the Foundation has provided for local
programming to this point. He noted that Group W has not
suggested repayment of the $225,000, nor that the City
spend its own money on local programming. Mr. Monsen pointed
out that the ultimate affect of continuing the contribution
to the Foundation would lie with the subscriber, about
$1.20 additional per month, stating that given the changed
financial status of Group W, they are not in the position
to continue to fund the Foundation, and that it is their
belief that few subscribers would prefer to pay additional
money per month for local programming if given the choice.
He stated, however, that Group W still proposes a strong
commitment to local programming services which includes
telecasting of local events, maintenance and operation
of the studio, access training, cable casting, public access
and governmental programs, equipment, personnel and
assistance necessary for same. Mr. Monsen stated their
proposal will allow Group W to control their own local
programming resources, freeing the Foundation to determine
how its resources would be spent under their guidelines, I
and eliminating additional funding of Group W for local
programming. He stated the proposed audit statement in
lieu of a full audit would reduce their cost by approximately
$10,000, producing a saving of about $2 to the subscriber.
Mr. Monsen reported that financial figures through 1984
indicate a shortfall of almost $5,000,000 under current
trend and if that trend is projected through 1986, the
cost of building the system will exceed bid by $4,000,000,
that the major difference in revenue projections relates
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to the new services/revenues which were anticipated but
did not develop. Also, that the penetration rate was
projected evenly throughout the City, which is the case
except for the Leisure World area which is approximately
32% under the projection, noting that it is not foreseen
that the penetration will be increased beyond 5% to 6%
in the next few years. Mr. Monsen stated that Group W
is only proposing to raise the rates through 1986 to levels
below the current Orange County average, that under the
Cable Communications Act of 1984 pay services are deregulated,
with the basic rate deregulated in eighteen months. He
stated he is seeking the City'S support to raise rates
more evenly now across the basic and pay services to
moderately increase Group W's revenues and to avoid a major
raise to the subscriber when basic rates are deregulated.
He suggested that if the City appreciates Group W's financial
circumstances it will refrain from directly opposing the
deregulation under State law, which will allow Group W
to get a solid financial footing in Seal Beach by increasing
their revenues from the current 51% of revenues bid to
about 55% by the end of 1986. He offered that it would
not be in the best interest of the City for Group W to
achieve such low revenues since the City receives a
percentage of those revenues, also, that the best way to
insure that the prepaid franchise fees are repaid within
the life of the franchise is to assist them in becoming
a successful business.
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Mr. Steve Bullock, Manager of Rate and Regulatory Reporting
for the Southwest region of Group W, stated he wished to
explain their overall approach in preparing the financial
statements, reporting that the operating results and balance
sheet for 1983 reflect the final accounting statements
issued by Price Waterhouse last year, and from that point
the actual operating results were added for Seal Beach
for the year 1984 and forecast for 1985, and for 1986 they
worked with the local system management to forecast the
subscriber growth, revenues and expenses. Mr. Bullock
referred to the rates for basic and pay services, adjusted
to reflect a rate increase in June of each year, the result
of which is a reduction in the revenue where only 58% of
any rate increase put into effect is realized in the current
year, explaining that the ala carte rate effective at the
end of the year is slightly higher than the rate listed,
for basic service the assumed rate increase in 1985 is
$2, bringing the ala carte rate to $9.95, in 1986 the basic
going to $10.95, in 1987 to $11.95, thereafter basic rates
increased at 6% per year to keep up with inflation. He
stated pay rates have been treated in the same manner,
in that the ala carte rate at the end of the year is somewhat
higher than the rate listed, for 1985, assuming a $2 increase
to go into effect in June, bringing the ala carte rate
to $10.95, thereafter the rates are increased by 5% per
year or approximately 60 cents per year for the next several
years. For the ancillary services, Mr. Bullock explained
the rates shown are less than the actual ala carte rate,
and in this case the affects are not so much related to
having a mid-year rate increase but the impact that packaging
and its associated discounting has on the actual revenue
that is earned by Group W, explaining that Group W is
proposing no change in the pricing of these services in
1985 as reflected in the financial proformas, after 1985
the price of these services would be increased by either
5% or 6% in order to keep up with inflation. Mr. Bullock
referred to the revenue detail for Seal Beach, which
basically reflects the number of subscribers, times the
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effective rate, times twelve months, noting the only major
adjustment being in pay revenues which is affected by
packaging, approximating a 5% reduction in revenues. He
reported on the line item expenses, actual expenditures
that occurred in previous years and a forecast of those
expenses for future years, the majority inflated by 6%
for each year to account for inflation, and a number of
which are affected by the number of subscribers to the
system. He explained the expense for corporate overhead
as a charge by the parent company for services provided,
accounting, legal, data processing, purchasing, etc., that
Seal Beach's portion is allocated on a weighted average
of homes/number of subscribers for the past year. He
reported this cost dropped over the last year because Seal
Beach, as a percentage of the total company is smaller
than the previous years, expenses being less than 10% of
the annual revenues which falls within the 7-15% range
which is acceptable to the consulting firm for cable TV.
Lastly, Mr. Bullock reviewed the capital expenditures to
build the Seal Beach system, the majority of those expenses
in 1982-83, some in 1984, and future capital expenditures
primarily relating to the subscriber growth projected for
Seal Beach. Mr. Bullock stated that as far as profitability
of the Seal Beach system, it is very clear that as of this
time the system is not prOfitable, and that operating results
greater than those currently projected will be needed in
the long run. He noted that if you add the cash profit
for the franchise period, 1983-1997, it approximates
$4,000,000, compare that with the $8,000,000 invested to
build the system, that shows Group W will not recoup their
initial investment nor the continuing infusion of money
needed for the system year after year. Councilman Clift
referred to comments on mutuality as it relates to revenues,
asking how one could attribute mutuality to cost overruns
for the installation of the system, or attribute that to
anyone other than the company who initiated the construction,
noting the overruns constitute fifty percent of the problem.
As to the number of miles constructed, Mr. Bullock confirmed
that 74 miles were constructed in 1983, two additional
miles in 1984, primarily in Sunset Beach. Councilmember
Risner inquired if the City gets credit for revenue accrued
in Sunset Beach toward the franchise agreement, if that
was included in the expense sheet, noting that the City
would not want the burden of the Sunset Beach expense.
Group W representatives stated that the report includes
the system miles in Sunset Beach, that subscriber revenue
as well as the expenses are included, that a franchise
fee is paid to the County for that portion of the system,
and noting that as far as profitability of the system,
it actually improves with Sunset Beach due to the larger
number of subscribers to spread costs over. They also
noted that part of the overrun is somewhat due to the fact
that Sunset Beach was not a part of the budget proposal.
Mr. Dick Waterman, Director of Corporate Affairs, summarized
that the proposal demonstrates the need for changes to
their business conditions, that if Group W is operating
at sub-normal profit levels, ultimately the customer will
suffer due to poor service or perhaps the system would
have to be sold. He stated that if revenues can not be
raised as proposed, other alternatives must be looked into,
also that it is important to note that all changes being
requested do not invoke State or Federal law, stating that
they have offered to invoke State deregulation which would
put any rate increase on Group W's shoulders without
requiring any Council action, however nothing would prevent
the City Council from granting a rate increase without
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invoking State or Federal law. Acknowledging that a rate
freeze does exist, he suggested that alternatives would
be for the City to amend the franchise and award a rate
increase, or acknowledge that they meet the state deregulation
qualifications and allow Group W to invoke deregulation
without challenge. Mr. Waterman stated that if the Council
chooses to deny the request for rate relief, Group W has
the option to reconfigure the proposed rate structure by
increasing non-basic rates, explaining that Group W believes
that there should be little question from a legal point
of view that they have the right to increase basic rates
by 5% under Federal law and increase non-basic rates by
any amount. He stated that in order to make up for not
achieving the reasonable rates being requested, it would
be necessary to adjust the premium rates by $3 per month
rather than $2, noting that approximately 72% of Seal Beach
customers subscribe to one or more premium services, and
if the basic were increased not more than 5%, the approximate
cost is nearly the same as what is proposed, however it
is felt it would be more equitable to spread the rate between
basic and pay, thus avoiding the inevitable occurrance
in December 1986 when all rates are deregulated. He stated
they are trying to approach a reasonable progression of
rates that will yield the revenue necessary to increase
the profitability of the system rather than a foreseeable
large increase at the end of eighteen months. Mr. Waterman
again pointed out Group W is below the County average,
$11.58 for basic and $11.04 for pay service, noting that
the rates proposed would not reach those levels until 1987.
Mr. Waterman stated that although they are seeking to resolve
their financial difficulties through negotiation, if Group
W were to deregulate under state law and the City were
to challenge such action or if litigation were otherwise
initiated, there would be some downside risks to the City
and ultimately to the customers. He noted that one issue
that would have to be made is the question of the 5%
franchise fee which Group W is paying to the City, and
since a question had previously been raised as to whether
the City had requested a waiver for the 3% to 5% franchise
fee, to their knowledge that waiver was not sought, and
if matters were litigated that would be an issue they would
be concerned about. He stated that what was agreed to
at the time of the franchise agreement was that they would
support any waiver that was filed by the City, however
the waiver had to be requested by the City, which they
were prepared to support. Mr. Waterman also cited commercial
practicability in light of the amount of money spent for
local programming and for support of the Foundation, that
would be examined under a legal process, as well as
expenditures for capital equipment, institutional network,
drops for City facilities, etc., to possibly be considered
as part of the franchise fee. He concluded that they are
trying to accomplish a solution that would benefit Group
W to achieve the return on their investment, to minimize
forecasted future losses, and with the least amount of
impact on the customer. The City Attorney clarified that
under the Federal Act, it does provide that if a city is
engaged in rate regulation for the grace period of
approximately two years, that there is an automatic five
percent increase that is allowed unless the franchise
agreement in effect on the effective date of the Act, such
as the Seal Beach agreement, provides for a fixed rate
for a fixed period of time. He explained that in the City'S
case, it does provide for a fixed rate for a fixed period
of time, therefore the automatic five percent increase
is not applicable to the City of Seal Beach. Mr. Waterman
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responded that while that is the opinion held by many cities,
they also have an opinion that would lead Group W to believe
that the five percent is allowable and that pay rates are
deregulated regardless of any phrase in a local franchise.
Mr. Stepanicich clarified that with respect to pay channels,
there is no question regarding the deregulation, that the
point is the basic service rate, explaining that under I
the City'S franchise agreement pay channels were not
regulated, only the basic service. Councilmember Risner
requested to make a statement for clarification by the
City Attorney. She stated that after reviewing the agreement
between Seal Beach and Group W, specifically the waiver
of Group W's rights under Government Code Section 53066.1
as it existed at the time the franchise ordinance was adopted,
which Group W maintains is invalid as being against public
policy, to which no citable authority has been found
sustaining Group W's position. She stated that despite
Group W's claim, there is no California Attorney General
opinion indicating that a waiver in 1980 would be invalid,
although there is an unpublished letter of the legiSlative
counsel indicating that said waiver may be invalid, however
the legislature acknowledged the potential validity of
the waiver when it adopted an amendment to 53066.1 in 1982,
and read Section 53066.1 (e) of said amendment relating
to waivers. Councilmember Risner stated she could see
no reason or compelling evidence presented by Group W to
believe that the waiver would be ineffective or unenforceable.
The City Attorney responded that until there is a clear
court decision, the issue of waivers is presently unclear,
that at this point it would be a policy question on the
City'S part as to whether or not it would be in the best
interest of the City to deregulate prior to the effective I
date of the Federal deregulation. Mr. Stepanicich stated
he felt there are strong arguments that the waiver is valid,
however it is not possible to give an opinion with certainty
at this time and pending the outcome of current litigation
in the federal court, being pursued by the City of Fullerton.
Mrs. Risner also inquired as to what is covered under the
Federal and State deregulations, as an example, basic rates,
remote control devices, installation, etc., and what Group
W is allowed to do without City Council approval. The
City Attorney suggested that an assumption be made that
the waiver is effective for the purposes of discussion,
therefore the City would have the ability to regulate the
basic rates under the Federal Act, which, to his
understanding, would include everything in terms of actual
service, except the pay services, and with regard to remote
facilities and equipment, that would not be included under
basic services. He explained that pursuant to Section
623(c) of the Act there are three types of regulations
that a city may control until the two year period expires
in December, 1986: I) regulate rates, to the extent that
it is provided for in the franchise, for basic cable service;
2) require the provision of any service tier provided without
charge, disregarding any installation or rental of equipment
charge necessary for receipt of such tier; and 3) rates I
can be regulated for the initial installation or rental
of one set of the minimum equipment necessary for the
subscribers receipt of basic cable service. It was clarified
that Tier One is a mini-basic service offered in Leisure
World only, and Tier Two is the City's basic service.
Mr. Stepanicich added that the City could continue to
regulate rates for initial installation of equipment
necessary for basic cable service, which is Tier Two, also
that there is no provision in the existing franchise
requiring any Tier to be provided without charge, and
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reported he had not reviewed the franchise application
to determine exactly what charges, other than the basic
rate, such as the charge for installation, that had been
frozen pursuant to the franchise. Councilmember Risner
stated that if the City has no control over other charges,
such as installation or second sets, etc., and Group W
does, it would then seem there are alternatives available
to them outside of breaking the franchise contract, adding
that she also feels Group W has not adequately promoted
cable television in the City, especially in Leisure World.
Mr. Monsen stated that the reason Group W is trying to
work with the City to raise basic rates rather than on
other services, is to establish a reasonable rate structure
for all services offered, noting that they could have raised
rates for pay services and in other areas since last December
without coming to the City, however they feel it is not
the best way to market cable in Seal Beach. It was also
noted that the basic service is not as price sensitive
as the pay services. Mr. Waterman referred to the cable
service in the Rossmoor community located in south Orange
County where the basic rate is $12.25 per month with one
hundred percent mandatory penetration. He stated that
at the time of the cable proposal, a long term contract
existed with Leisure World providing for a $3.50 per month
rate for twelve channel service, that Group W has since
rebuilt the Leisure World system, which accounted for a
large amount of capital costs, and now provides many new
services at the same rate, which is intended to continue
for the Tier One service. Mr. Waterman stated he felt
they had put forth a good effort to attract customers in
Leisure World, given the fact that they could not put door-
to-door salesmen in that community, however they have worked
with the Mutuals and held numerous promotional events to
maximize participation, stating he would like to develop
a package of programming and services for Leisure World
similar to that in south County. A member of the audience
suggested the Leisure World newspaper be utilized to provide
the promotion of the cable service. Mr. Monsen added that
they want to promote public access in Leisure World, they
want to be involved in that community, develop a program
that will attact those residents to the cable service,
however the concern remains that the penetration may not
exceed 25-26 percent. A member of the audience offered
that there is great potential for subscribers in Leisure
World, given the more than two hundred clubs and numerous
activities to draw from. Group W representatives concurred,
and offered to meet with representatives and pursue more
active progamming in Leisure World. with regard to package
services, Mr. Monson explained that the reason they do
not wish to veer from the packages is that they are good
for marketing and the majority of customers subscribe to
the package services. Mr. Frank Laszlo, 4480 Candleberry
Avenue, referred to considerations given and extras offered
at the time the award of the franchise was considered.
He stated it is a general feeling that Group W provides
a quality service, however stated that HBO and Showtime
should be deleted due to their poor programming, and with
regard to revenue deficiency, suggested only pay channel
rates be increased. Mr. Laszlo reported that when the
franchise was awarded, public access was an important issue
as was the requirement for the cable foundation, and
expressed his concern that the annual $75,000 may not
continue to be forthcoming to the Foundation. He inquired
as to what is occurring in other cities with the Group
W system with regard to public access, what b~neflts have
been taken away, stating it is his U~ndlng that Los
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Alamitos receives a five percent franchise fee plus seven
percent that is spent on public access. Mr. Monsen
acknowledged that the pay channel programming has been
a problem, offering that pressure is being applied to improve
those services. with regard to public access, he stated
it will continue to be offered in Seal Beach, the equipment
will remain, funding will continue, that no changes are
planned, and with regard to Los Alamitos he stated he I
understood both the City and cable company contribute to
public access. Mr. Bequette suggested that if the current
public access monies, $225,000, was placed in an investment
program at eleven percent, an additional $25,000 could
be available to the Foundation annually, noting that if
all of the local programming budget was spent, it would
cost $9.20 per subscriber per month for local programming
if it were necessary to implement those numbers upon
deregulation.
Mr. Pete Arnold, 1613 Seal Way, member of the Foundation
Board, expressed his concern with the proposed discontinuance
of the $75,000 annual grant, urging that the grant continue,
administered by the Foundation. He stated he had no
objection to consolidation of the local programming channels,
and if handled properly, public access will increase
subscribership, ultimately to the benefit of Group W.
It was the order of the Chair, with consent of the Council,
to recess the meeting at 9:10 p.m.; the Council reconvened
at 9:18 p.m. with Mayor Brownell calling the meeting to
order. Mr. Jay Covington, 4260 Dogwood Avenue, member
of the Foundation Board, noted Group w's purchase of the
system from Teleprompter, stating the importance of I
determining what portion of this situation is Group W's
responsibility in terms of capital cost overrides, poor
penetration, etc., and what was beyond their control, however
stated it is also important to thoroughly determine what
is taking place in other cities where Group Wand other
cable companies are trying to renegotiate their contracts.
Mr. Covington offered that it is important to not give
up a favorable contractual provision without receiving
something equal or better in return, that it would be unwise
to enact a permanent solution to something that may only
be a temporary problem, which could be true with Group
W, noting that the Group W proposal poses many permanent
changes to the contract. He stated his belief that the
problem is basically saturation, and that the saturation
figure, outside of Leisure World, is essentially as projected,
stating he felt the only way Group W will be a success
in the City is to increase the saturation level of acceptance
and the average value of the subscription in Leisure World.
He stated that if the ability of the Foundation to fund
and generate local programming is taken away, the Leisure
World community is not going to SUbscribe, noting that
Leisure World has the greatest potential for local
programming in the City. Mr. Covington added that if rates
were increased outside Leisure World to compensate for I
their low subscriber rate, the penetration in the rest
of the City will be lost, therefore the system will fail.
He stressed the importance of increasing Leisure World
subscribership, this to be accomplished through pUblic
access. Mr. Covington stated he did not feel any compromise
to Group W's proposal can be accomplished until there is
more information and an evaluation made in order to maintain
the original goal for bringing cable into the City, and
if this can not be accomplished through negotiations, he
would suggest the City merely wait and see what happens
in the future.
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Lillian Nibblett, 1540 Northwood Road, member of the Leisure
World port-a-pak Club, referred to the classes that have
been conducted for the training and certification in the
use of professional equipment, noting that Leisure World
now has a camera available for their use, and reported
the participant's surprise upon learning of Group W's charge
of $35 for use of the camera. She stated such a charge
could make a difference as to whether or not clubs in
Leisure World could afford to produce their own programs,
and further that such a sizeable charge was not found to
be required of systems in other areas. with regard to
marketing, Ms. Nibblett expressed her feeling that Group
W has been negligent in their marketing and promotional
efforts in Leisure World, and offered to work with Group
W to alleviate this situation, and described some of the
numerous clubs and activities available in that community
for local programming, which in time, would encourage
subscribership. With regard to service hours, Mr. Monsen
reported Group W's intent to expand their service hours,
that the office will be open Monday through Friday from
8:00 a.m. to 7:00 p.m., 8:00 a.m. to 5:00 p.m. on Saturday,
and Mr. Bequette again stated they are looking into the
feasibility of developing a central dispatch that would
take calls after office hours instead of through an answering
service. Mr. Carl Mcwade, 1551 Homewood Road, member of
the Port-a-pak Club, stated Group W would have to look
to themselves for the lack of marketing efforts, newspaper
ads, mailers, promotionals, noting that Group W does receive
advertising revenue based upon the number of viewers they
have, therefore if the effort were put forth the subscribers
could be doubled, hence doubled revenue. Mr. McWade pointed
out that with good sales people and promotional programs,
this could be accomplished. The Mayor and members of the
Council expressed appreciation to the Group W representatives
for the informative discussion.
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COUNCIL ITEMS
Councilmember Risner reported water seepage in the area
of Marina Park and requested that it be checked. Councilman
Clift reported the most recent incident of a vehicle
penetrating the wall along Lampson Avenue ending up in
a residential backyard, and expressed his concern for the
safety of residents of the area, potential liability to
the City, and requested special consideration be given
to this location. Councilmember Wilson recalled that the
Bixby Company would be contributing toward a safety barrier
in that area. Councilmember Risner suggested that
negotiations could be pursued with Bixby to move up the
engineering study and construction of a barrier, or that
the City go forward and then be reimbursed by Bixby. A
member of the audience stated that the amount of money
to be contributed by Bixby would not be adequate, also
that the City Engineer has indicated a problem with the
narrowness of the sidewalk in the area to construct a barrier,
and that staff did not look favorably upon a Planning
Commission suggestion to make the wall unpenetrable,
recommending that a solution could be to allow a special
right to the homeowner to construct a barrier on the interior
of a property at their expense.
ORAL COMMUNICATIONS
There were no oral communications.
CLOSED SESSION
The CIty Attorney reported that the Closed Session was
being held pursuant to Government Code Section 54956.9(a)
5-20-85/5-28-85
regarding pending litigation, California Coastal Commission
vs. Surfside Colony, Ltd. and City of Seal Beach, and Frisbee
vs. City of Seal Beach. The Council adjourned to Closed
Session at 10:10 p.m. and reconvened at 10:40 p.m. with
Mayor Brownell calling the meeting to order. The City
Attorney reported the Council had discussed matters
previously reported and one personnel matter on which no
action was taken.
ADJOURNMENT
Risner moved, second by Clift, to adjourn the meeting at
10:41 p.m.
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AYES:
NOES:
Brownell, Clift, Grgas, Risner, wilson
None Motion carried
Appr~ed'~ M-<G
Mayo
~. ",<1""" ~ 42.--~
Attest:
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Seal Beach, California
May 28, 1985
The City Council of the City of Seal Beach met in regular
session at 7:00 o'clock p.m. with Mayor Brownell calling
the meeting to order with the Salute to the Flag.
ROLL CALL
Present:
Mayor Brownell
Councilmembers Clift, Grgas, Risner, wilson
Absent:
None
Also present: Mr. Parker, City Manager
Mr. Stepanicich, City Attorney
Mr. Joseph, Assistant City Manager
Mr. Baucke, Director of Development Services I
Mr. Hemphill, Director of Public Works/
City Engineer
Mr. Osteen, Recreation Director
Mrs. Yeo, City Clerk
Mayor Brownell presented a plaque to Mrs. Risner recognizing
her services to the community as Chairman of the Redevelopment
Agency for 1984/85.