HomeMy WebLinkAboutCC AG PKT 2003-03-10 #N i w
• AGENDA REPORT
DATE: March 10, 2003
TO: Honorable Mayor and Members of the City Council
FROM: Steve Cushman, Lifeguard Chief
SUBJECT: BEACHES OF SOUTHERN CALIFORNIA COALITION AND
CHEVROLET MOTOR DIVISION
SUMMARY OF REQUEST
Approve the attached agreement with Chevrolet Motor Division to provide vehicle sponsorship
for the Lifeguard Department.
BACKGROUND
The City of Seal Beach currently benefits from limited sponsorships including the lifeguards' use
of Chevrolet vehicles. If the City had to purchase the vehicles, the cost would be prohibitive -
estimated at $160,000 +. This is an opportunity for the City to renew the existing contract for an
additional year, with a 3 -year option.
In return for services, the coalition, administered by the State of California, Division of
Marketing, will receive eight percent of the annual lease value delivered to the respective public
entity parties (as shown in Exhibit 5), as approved by the Beaches of Southern California
participants in the program. This payment will be generated by the enterprise fund developed by
the Adopt -a -Beach Trash Can program. With this coalition agreement, we anticipate continued
vehicle sponsorship for the Lifeguard Department.
This agreement has been reviewed by the City Attorney's office for both form and legal
substance.
FISCAL IMPACT
Funds generated from the•Coalition's Adopt -a -Beach Trash Can Program will offset the costs for
the Sponsorship Agreement. Annual Commission costs will be $2,345.
Agenda Item / V
0 •
BEACHES OF SOUTHERN CALIFORNIA COALITION
AND CHEVROLET MOTOR DIVISION
March 10, 2003 — Page 2
RECOMMENDATION
Approve the agreement with the Beaches of Southern California Marketing Coalition and
authorize th City Manager to execute th same.
Steve Cushman, Lifeguard Chief ,
NOTED AN 1, PPROVED
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T TA BEACHES OF SOUTHERN CALIFORNIA COALITION
AND CHEVROLET MOTOR DIVISION LEASE AGREEMENT